Maximising Summer Toy Sales - The High-Volume, Low-Cost Appeal of Outdoor Toys

As summer approaches, retailers are gearing up to stock products that promise high demand and strong sales potential. Among these, outdoor toys—particularly affordable options like water blasters and reusable water balloons—are leading the charge. These products offer budget-conscious families endless summer fun while driving significant sales volumes for retailers.

The Popularity and Demand of Outdoor Toys

“Outdoor toys experience peak demand during warmer months as families seek engaging and affordable ways to entertain children,” says Glenn Ambrose, Country Manager at ZURU South Africa. Water toys, including XSHOT Water Blasters and Bunch O Balloons, have become global best-sellers, with South Africa showing a similar trend.

Recent NPD Group data highlights consistent growth in the water toy category, with water blasters and refillable balloon kits dominating summer sales. ZURU’s XSHOT Water Blasters have achieved the No. 1 ranking in the blaster and shooter category year-to-date as of July 2024. Additionally, USA Today named the XSHOT Water Warfare Epic Fast Fill the No. 1 water blaster of 2024.

Affordable and High-Volume Appeal

Water blasters, like ZURU’s XSHOT range, are designed for ease of use and rapid refilling, offering endless entertainment at an affordable price.

“Water blasters consistently rank among the fastest-selling summer items,” Ambrose explains. “Their entry-level pricing and broad market appeal make them a top choice for families and retailers alike. The low price point encourages multiple-item purchases, boosting overall sales volumes.”

ZURU’s Bunch O Balloons provides another budget-friendly, high-demand option. These reusable water balloons are a hit with eco-conscious consumers. “They’re mess-free, easy to use, and align with global trends towards sustainability and reusability,” Ambrose says.

Eco-Friendly Options for Sustainability-Focused Shoppers

With sustainability becoming a priority, ZURU’s Bunch O Balloons taps into the growing market of environmentally aware shoppers. These balloons are reusable, significantly reducing plastic waste compared to traditional water balloons.

“Seventy percent of consumers globally are willing to pay more for sustainable products,” Ambrose notes. “By stocking Bunch O Balloons, retailers can attract customers prioritising eco-friendly outdoor toys, further broadening their customer base.”

Targeting Budget-Conscious Consumers

In South Africa’s current economic context, price-sensitive products are more relevant than ever. Ambrose points out that outdoor toys priced between R100 and R300 often outperform in unit sales. Both XSHOT Water Blasters and Bunch O Balloons fall comfortably within this range, making them ideal for budget-conscious families.

“Affordable outdoor toys like these are expected to see high demand this summer,” Ambrose says. “Their price point not only appeals to parents but also encourages retailers to stock larger quantities for high turnover.”

Cross-Selling Opportunities for Retailers

Outdoor toys like water blasters and reusable balloons also present valuable cross-selling opportunities. Parents purchasing outdoor toys often add complementary items such as kiddie pools, pool floats, or outdoor games, increasing the average transaction value.

“Grouping XSHOT Water Blasters with summer essentials enhances the customer’s shopping experience and boosts revenue for retailers,” Ambrose explains.

Optimising Summer Sales with ZURU Toys

For retailers, ZURU’s outdoor toy range combines affordability, sustainability, and market trends, making them a must-have for summer stock. By strategically showcasing these products in-store and online and bundling them with other seasonal items, retailers can drive high sales volumes while offering families budget-friendly, eco-conscious entertainment.

For more information, contact Glenn Ambrose at This email address is being protected from spambots. You need JavaScript enabled to view it..

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Company Name: ZURU South AfricaContact Person: Glenn AmbroseContact Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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