Bitcoin's meteoric Rise: A context for comparison with the High-Stakes Balancing Act of Executive Pay. Insights by Dr. Chris Blair

“Bitcoin, since its inception in 2009, has been a standout story of spectacular financial gain, especially for those who invested early. From mere cents at its origin, to its peak of almost $69,000 in November 2021, Bitcoin's return on investment has dwarfed traditional financial instruments. This sort of growth is appealing and, on the surface, seems like a good analogy for rewarding top corporate executives who drive exponential growth in their companies.

“In a world where executive remuneration frequently hits the headlines, the debate on whether it should be tethered by independent oversight, even in the face of exceptional shareholder returns, remains fiery. This discussion, often as dynamic and unpredictable as the market performance of Bitcoin since 2012, brings into sharp relief the core question: should there be a cap on how much CEOs can earn, regardless of their performance?

“Consider the case of Elon Musk and his $83 billion pay package, which was a significant multiplier over standard CEO earnings, even within his industry. This massive payout was tied not to a flat salary, but to reaching staggeringly high market cap, revenue, and earnings targets. To many, this might seem justified — after all, under Musk's leadership, Tesla's market value skyrocketed, akin to the early investors in Bitcoin witnessing their stakes multiply by over tenfold. However, the Delaware Court ruled this package unfair, primarily due to concerns about the independence of the board that approved it.

“This incident opens a Pandora’s box on corporate governance and raises questions akin to those faced by Bitcoin investors: Just because something is immensely profitable, does it also mean it's structured in a way that's sustainable or equitable?

 

 

Bitcoin's Meteoric Rise: A Context for Comparison

“Consider this: if an individual had invested $1,000 in Bitcoin when it was priced at $1 (around February 2011), and held onto it until its peak in 2021, their investment would have grown to approximately $69 million. The percentage increase here is almost unfathomable in traditional investment terms and serves as a compelling narrative for those advocating for unlimited executive pay based on performance results.

“However, there are critical distinctions to be made when comparing the likes of Bitcoin to that of traditional companies like Tesla.

“Market Dynamics and Volatility: Bitcoin operates in a decentralised, highly speculative market that is less influenced by traditional economic indicators such as company performance, governance, or macroeconomic policies. Traditional companies, however, operate in more regulated markets and are subject to economic forces, consumer demand, and competitive pressures that make their stock prices less volatile and speculative compared to cryptocurrencies.

“Sustainability and Longevity: Bitcoin's value is largely driven by investor sentiment and market speculation, not by sustainable business practices or long-term strategic planning. In contrast, companies like Tesla are built on tangible products, services, and market strategies. Rewarding a CEO solely based on stock price performance could encourage short-term tactics, such as aggressive accounting, cost-cutting, or other strategies that might boost short-term returns at the expense of long-term sustainability.

“Governance and Accountability: The governance structure in traditional companies involves a board of directors, shareholders, and regulatory bodies that oversee company management and strategy. This structure is designed to balance the interests of various stakeholders, including employees, customers, and shareholders. High executive pay that mirrors the high-risk, high-reward model of Bitcoin investment can undermine this balance, focusing on shareholder returns without regard to other stakeholders.

“Broad Economic Impact: Traditional companies have a broader economic impact through employment, innovation, and contribution to GDP. Tesla, for instance, not only boosts investor portfolios but also affects global automotive and energy markets, employment, and technological innovation. The societal impact of corporate leadership decisions is far more extensive than that of cryptocurrency fluctuations.

The Case for Limits: Governance over Greed

“The argument for capping executive pay, even in high-return scenarios, leans heavily on the principle of balanced corporate governance. Critics argue that without independent oversight, pay packages can become disconnected from wider company health or employee remuneration. Imagine a scenario where a CEO is paid a bounty akin to a Bitcoin boom, while the company's foundations — its employees — see little change in their compensation. This disparity can breed resentment and decrease overall morale and productivity.

“Further, unchecked executive pay can spiral into excess, with leaders potentially prioritizing short-term gains to hit targets linked to their compensation, over long-term company stability. It's akin to a Bitcoin trader encouraging risky investments without regard to future market conditions, aiming for immediate high returns that may jeopardize future stability.

The Case Against Caps: Rewarding the Visionaries

“On the flip side, why shouldn't a CEO reap exceptional rewards for delivering exceptional returns? If a leader like Musk can steer a company to valuations that dwarf giants like Microsoft, as noted in the court documents, isn't that worth a princely sum? After all, Bitcoin’s astronomical rise wasn’t capped — those who saw its potential early on and invested are now sitting on fortunes.

“Supporters of high remuneration argue that it attracts top talent who can make bold, transformative decisions — much like investors in emerging technologies like Bitcoin. They contend that capping pay, especially for high performers, could stifle innovation and deter top-tier executives from aiming for truly ambitious goals.

A Middle Ground? Finding a Balanced Approach

“Perhaps the real solution lies not in whether we cap or not, but how these packages are structured. Take the Bitcoin analogy: while it offers high returns, it's also volatile and not tied to traditional asset values. Similarly, if executive pay were more dynamically linked to both short-term achievements and long-term company health (including employee welfare and sustainability practices), it could offer a more balanced approach.

“Given these differences, the rationale for sky-high, uncapped executive compensation - akin to Bitcoin’s returns - becomes problematic. While high rewards for extraordinary performance can be justified, they must be balanced with considerations for sustainable growth, ethical governance, and equitable stakeholder impact.

“A more balanced compensation structure might include:

• Performance metrics that align with long-term strategic goals, not just stock price,
• Claw-back provisions that allow companies to reclaim bonuses in the event of later financial restatements or scandals,
• Caps or thresholds that prevent runaway compensation packages based on transient stock market gains,
• Independent oversight could ensure that compensation packages are designed not only to reward sky-high market caps but also to encourage leaders to foster robust corporate cultures, prioritize cybersecurity, and manage other modern risks as highlighted in corporate governance guidelines.

Conclusion: Lessons from Bitcoin for Corporate Governance

“In essence, this debate is less about the absolute numbers and more about the principles guiding those numbers. Just as Bitcoin operates within an ecosystem of market forces and technological advancements, executive pay is nestled within a complex system of corporate governance, ethical considerations, and business strategy.

“The question of whether to cap executive compensation is a bit like asking if we should limit Bitcoin's price: it's not about the cap, but how we ensure the system is fair, sustainable, and prepared for future challenges. Independent oversight doesn't just put a ceiling on compensation; it ensures that this compensation is a true reflection of value added to the company in a holistic sense.

“Bitcoin’s journey offers valuable lessons in market dynamics, investor psychology, and risk management. While the potential for astronomical returns can make a compelling case for similarly structured executive compensation, traditional companies must consider the broader implications of such policies. Ensuring that compensation packages are crafted with a view toward long-term stability, ethical governance, and equitable stakeholder consideration will help align executive incentives with the overall health and future of the company.

“By drawing these distinctions and lessons, we can appreciate the allure of Bitcoin-like returns while recognizing the unique responsibilities that corporate leaders hold to their companies and societies.

“So, should we cap executive pay, even for high performers? Perhaps the better question is how we make sure these rewards truly align with the long-term health of the companies they lead and the wider ecosystem they influence — ensuring that today's soaring market cap doesn't become tomorrow's cautionary tale.”

This article is based on research conducted by 21st Century, one of the largest remuneration consultancies in Africa. Please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. for any further information.

Written by:

Dr Chris Blair, CEO of 21^st Century,
This email address is being protected from spambots. You need JavaScript enabled to view it.;
B.Sc. Chem. Eng., MBA – Leadership & Sustainability, PhD – Organisation, Work and Technology.