• New partnership built on shared aspirations for the advancement of the marketing profession
• Marketers throughout Africa and the UK provided greater support in their careers
• UK and African marketers will benefit from access to the latest resources to develop skills, drive careers, and enhance organisation performance

20 February 2025, the Chartered Institute of Marketing (CIM) and The African Marketing Confederation (AMC) have announced a partnership to collectively advance the marketing profession, for the benefit of marketing professionals, businesses and society in Africa and the UK.

The newly established partnership between CIM and AMC aims to foster the advancement and mobility of the marketing profession. This collaboration will offer professional marketers and practitioners access to valuable development opportunities.

Under the new partnership, both organisations will collaborate to advance the marketing profession by aligning marketing standards, education, and qualifications. Marketers across Africa and the UK will benefit from the latest resources designed to enhance their skills, advance their careers, and improve the performance of their organisation.

Commenting on the partnership, Chris Daly, Chief Executive of CIM said: "The formal collaboration between CIM and AMC is founded on our mutual vision to elevate the marketing profession, benefiting individuals, businesses, and society as a whole. The strategic partnership, will also see CIM provide access to its Global Professional Marketing Framework, with the aim of aligning AMC’s standards to the framework, creating a pathway for marketers to advance their careers both in the UK and across Africa."

We see this partnership as just the start and look forward to working closely with AMC to enhance our agreement and introduce new benefits to both audiences. Together we will empower marketers to navigate key challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership.”

Discussing the agreement, Helen McIntee, President of AMC said: “CIM and AMC are united by a shared vision to elevate the marketing profession. This collaboration provides marketers extensive opportunities for professional growth, including broader access to training, qualifications, cutting-edge thought leadership, and insights into emerging trends. By empowering marketing professionals in Africa and the UK, we will equip them with the skills needed to navigate uncertainty and drive business growth, ultimately benefiting society as a whole."

For CIM media enquiries

James Delves  CIM Head of PR, Content and Community  This email address is being protected from spambots. You need JavaScript enabled to view it.  

For AMC media enquiries

Lunice Johnston

LJ Communications, MD & Founder

This email address is being protected from spambots. You need JavaScript enabled to view it.

About CIM

For over 100 years, CIM has supported the marketing sector. With members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a Code of Professional Conduct. Our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk.

About AMC

ABOUT THE AFRICAN MARKETING CONFEDERATION

The African Marketing Confederation is the ground-breaking Pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. Founded in 2011, the AMC is a collaboration between the African national marketing bodies and associations, fostering the exchange of expertise and information, and promoting the marketing profession.

By unifying these bodies, the AMC is positioned to exchange expertise and information, provide intellectual capital, and ensure that the continent has a platform for like-minded marketing professionals at the highest level. The AMC aims to grow and support Leaders in Marketing in Africa through this platform.

 The emerging internationalisation of the AMC, through strategic partnerships with marketing bodies on other continents, is a key priority. This aligns with our overarching goal of elevating African marketing and marketers on the global stage.

The AMC founding members are fully committed to respecting each country's unique and varying cultures, languages, standards of education, and levels of development, recognizing the need for home-grown marketing approaches designed and nurtured by Africans themselves.

Find out more about AMC by visiting https://africanmarketingconfederation.org/.