Anytime is not relevant Google search

www.epnet.co.za Gordon Barker 2nd August 2015 Relevance has a deadline. Google’s mission is to organize the world’s information and make it universally accessible and useful. The usefulness of Google helping people find information as it is currently displayed on their index pages is not at all helpful. We live in a fast moving world when relevant information is critical but timeous relevant information is even more so. I often wonder why Google states that their objective is to help people find the most relative content for any given search term.

Surely timing is a major factor to this. As an example if I want to find the latest shoe sale or the latest information on mind bending drugs or a new product that will help me with a manufacturing problem these are the results that should be returned to me. Google works by posting the most relevant websites first on their index page but even if it is five years old. The question is why do they show any relevance in history on the first page (meaning if its 5 years old the information cannot be regarded as being relevant)?

I (as a consumer of the Google index) want to see the most relevant information, say in the last month, I don’t want to search and see information say 5 years ago? How can these be very relevant to what is going on today?

Many people don’t notice or can’t even be bothered to look at Googles Search Tools Appears under the search bars some useful tools like “Search Tools” this drop-down lets you see any results form an hour ago, week, month and years ago. In my mind the default should be this month instead of “Any Time” because any time is not really relevant anymore if people want to see what was relevant last year then they should have the options to choose. I personally don’t want to read “anytime” information. I think that the whole indexing relevance needs to change. Time is relevant not only information. Going back in history does not give you relevance (unless you study history) search engines need to re-configure their algorithms to display current relevant websites. If their information is old they do not belong on the first page of Google. Let me know what you think? Gordon Barker

Web Marketing Relevance and TimingToday, real-time marketing has become one of the most powerful methods of storytelling for brands. With new digital trends also comes a new set of expectations. For brands, the two critical consumer expectations for content are immediacy and relevance. In order to engage in a conversation, or start one, search engines and brands needs to understand these two expectations. Real-time relevance is the idea that brands must be present at the right time, in the right place, with the right message/content in the right form/function to resonate with current and potential consumers. So real-time marketing isn’t just a pop-up ad, a sidebar ad, or a 30-second TV spot. It’s when, where, what and how the message presents itself to match the expectations of the consumer in real time. Search engines need to contribute to this. Unless Google changes its default search algorithm to show current timeous web links it actually becomes an historical not a current repository of relevant information.