This Year’s ASSEGAI Awards go Global
Written by: Ivan Booth - DMASA Save to Instapaper
The Direct Marketing Association of SA (DMASA) says its Assegai Direct and Integrated Marketing Awards now have a major international partner in the form of the Echo Awards of the US Association of National Advertising (ANA).
In a move likely to create significant interest amongst SA marketers, Gold Assegai award category winners can elect to have their submissions considered for a Global Echo Award. Furthermore, Assegai entry requirements for 2022 will be aligned to an Echo-style format and even more international judges will feature at this year’s Assegai Awards.
The newly-forged relationship between the New York-headquartered ANA and Southern African marketers’ leading representative body on the world stage was cemented earlier this year when David Dickens, DMASA CEO, was invited to present an award category at the 2022 Echo’s.
“After 24 years of hosting the Assegais, the DMASA’s efforts to internationalise these awards which reward integrated and direct marketing (IDM) strategy, execution and ROI are gathering steam and will see a much-revamped 2022 Assegais that are set to wow,” says Dickens.
The Assegais have traditionally highlighted hundreds of best-in-class examples of Direct and Integrated Marketing from South African and Southern African marketers, advertisers and others to encourage sector players to remain abreast of new trends.
Entries will open for the region’s premier IDM awards in June, giving local marketers plenty time to consider their proposed entries. With Leader, Bronze, Silver and Gold awards to be won across dozens of categories spanning search, email, experiential and mobile marketing, amongst many others, marketers have an excellent chance of scooping an accolade. More information can be found at www.assegaiawards.co.za.
Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The ultimate goal remains to keep raising the bar for the whole industry
Latest from
- Assegai Awards 2025 - A Record-Breaking Season
- It’s D-Day for the Assegai Awards 2025 – Entries Close at Midnight!
- Assegai Awards 2025 – Entry Deadline Extended!
- 15 Days to Go – Get Ready to “Hit the Mark” at the Assegai Awards 2025
- Assegai Awards 2025 – It’s About Hitting the Mark
- It's official! We're incredibly excited to introduce your 2025 ECHO Awards Board of Governors!
- Introducing the 2025 Assegai Awards Judging Panel
- Your Credentials, Your Edge - IAS Backs First 10 Agency Submissions for 2025
- Ethan September joins to the Board of Governors of the ANA International ECHO Awards
- Entries Now Open for the Assegai Awards 2025!
- Celebrate Excellence at the Assegai Awards Winners Circle 2025
- Dylan Samuel Assegai Awards 2024 Young Direct Marketer of the Year
- University of Johannesburg Students Win Big at Assegai Awards 2024
- Assegai Awards 2024 - Celebrating South Africa’s Finest in Integrated and Direct Marketing
- Assegai Awards 2024 Finalists Announced
The Pulse Latest Articles
- Designing The Future Of Water: Hansgrohe And Axor Are Making Every Drop Count (September 16, 2025)
- Classic South African Desserts Reimagined For Modern Refreshment And Shared Tables (September 16, 2025)
- Beyond The Paycheque: A Practical Guide To Executive Compensation In Sa (September 16, 2025)
- Booty, Buff & Glow – Gloot’s Juiciest Drop Just Landed! (September 12, 2025)
- History In Motion: Springbok Women Embrace World Cup Quarterfinal Challenge (September 11, 2025)