Johannesburg, South Africa – 14 November 2024: The Assegai Awards 2024 took centre stage at The Venue at Melrose Arch on Thursday, honouring South Africa’s top talent in direct and integrated marketing. The event celebrated innovation and creativity, showcasing a diverse set of winners ranging from established agencies to rising newcomers. 

A Night of Celebration and Recognition

This year’s Assegai Awards recognised exceptional contributions across the marketing industry, with many memorable highlights. One of the standout moments was the announcement of the Young Direct Marketer of the Year, awarded to Dylan Samuel of Penquin, recognising his promising impact in the field. The prestigious Direct Marketer of the Year accolade went to Grant Macpherson, CMO of KFC, submitted by Ogilvy, in recognition of his leadership and industry influence.

Honouring Emerging Talent and Innovation

The Newcomer of the Year award was claimed by Off Limit Communications for their fresh, creative approach, making a remarkable debut. Levergy was honoured with the Zinthatu Award, which celebrates agencies that achieve consistent excellence and multiple Gold wins.

Prestigious Agency Awards

Ogilvy secured the IAS Credentials Award, acknowledging their top-tier agency standards, while Boom earned an IAS Gold Award for their dedication to quality and innovation in marketing practices. The pinnacle of the evening, the Nkosi Award, which is the highest accolade for campaign excellence, was awarded to Triple Eight Agency. This prestigious honour recognises the best entry in the Assegai Awards lineup, celebrating creative impact and campaign effectiveness.

A Vibrant Mix of Talent

The 2024 Assegai Awards celebrated a dynamic blend of experienced agencies and emerging talent, reflecting the vibrancy of South Africa’s marketing industry. This year’s winners exemplify the spirit of innovation and the commitment to raising the bar in direct marketing.

For the complete list of winners and more information, visit: https://www.assegaiawards.co.za/Awards

Press Release Submitted By

Assegai Awards Committee
Website: https://www.assegaiawards.co.za

Total Words: 412

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Assegai Awards 2024: Celebrating Excellence!
Honouring South Africa’s best in direct marketing, with Triple Eight Agency claiming the Nkosi Award!

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