Powerful GBV Campaign Sparks Change and Captures Top Honour

The Assegai Awards 2024 celebrated excellence in integrated marketing, shining a spotlight on South Africa’s future marketing leaders. This year’s revamped Student Category was a highlight, showcasing remarkable campaigns from emerging talent. Among the standout entries was a bold and impactful campaign addressing gender-based violence (GBV), developed by a team from the ABS Group – Department of Strategic Communications at the University of Johannesburg.

Meet the Award-Winning Team

The talented individuals behind this ground-breaking campaign include: 

• Tinyiko Nkuna
• Buhle Motshwene
• KC Okpara
• Carlyn Sithole
• Naomi Kazembe

Their project demonstrated not only strategic and creative brilliance but also a commitment to using marketing as a tool for social change.

The GBV Campaign: A Call for Change

This award-winning campaign tackled the critical issue of gender-based violence, which continues to affect countless lives in South Africa and beyond. By employing thoughtful messaging, strategic planning, and innovative execution, the team created a campaign designed to:

• Raise awareness
• Spark conversations
• Inspire action

The judges lauded the campaign for its emotional resonance, relevance, and ability to engage diverse audiences. Balancing creativity with the gravity of the subject, the initiative stood out as a testament to the power of marketing to drive meaningful change.

Shaping the Future of Marketing

This recognition marks a significant milestone for the team, underscoring the potential of young professionals to tackle societal challenges through innovative solutions. Their achievement reflects the University of Johannesburg’s dedication to producing socially conscious, industry-ready graduates.

A Platform for Emerging Talent

The revamped Student Category at the Assegai Awards has proven transformative, offering young marketers a chance to present their talents to top industry players. For Tinyiko, Buhle, KC, Carlyn, and Naomi, this accolade is just the beginning of what promises to be bright and impactful careers.

A Message of Hope

Their campaign is a reminder of the power of creativity to address pressing societal issues. Congratulations to this remarkable team for their achievement, which serves as an inspiration to all. Their success proves that the next generation of marketers is ready to lead with purpose and innovation.

Here’s to their continued success and the positive impact they will undoubtedly make in the world of marketing and beyond!

Thanks to our Sponsors: Services Sita, Blue Label Telecoms and Bytestream.

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Press Release Submitted By

University Name: University of Johannesburg
Website: www.uj.ac.za

Total Words: 455

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Social Media Post

University of Johannesburg Students Shine at Assegai Awards 2024
A bold GBV campaign by UJ students wins big! This powerful initiative shows how marketing can drive meaningful change. Congratulations to the team for inspiring a new era of socially conscious marketing. #UJ #AssegaiAwards2024 #GBVCampaign #FutureMarketers #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica