Nando’s SA scooped the top Nkosi Award at the Assegai Direct and Integrated Marketing Awards held at The Venue in Melrose Arch, Johannesburg, on Thursday evening.The host of the Assegais, the Direct Marketing Association of SA (DMASA), congratulated Nando’s, it’s leaders and creative team for a sterling effort during the most challenging of years.

“Many South Africans have had to work under often difficult conditions at home and remotely and the Nando’s team managed to produce outstanding work that really demonstrated that human beings often produce their best under pressure,” says David Dickens, DMASA CEO.

Newcomer of the Year was Retroviral and Panther Punch. One quarter of entries received for the Assegais were from first-time entrants. There were Leader, Bronze, Silver and Gold awards won across dozens of categories spanning search, email, experiential and mobile marketing. A complete list of award winners can be found here: https://www.assegaiawards.co.za/2021-winners/

This was the second Assegai’s Awards Gala to be held since the pandemic.

“We're enormously pleased that the biggest networking event of the local Direct Marketing industry is back with a vengeance. We proved again that the Assegais are unmissable,” added Dickens.

More information about the awards can be found at: https://www.assegaiawards.co.za/