Entries open 30 June for an unforgettable Assegai and Echos Awards Collaborative Season
Written by: Ivan Booth DMASA Save to Instapaper
South Africa’s Assegai Awards and America’s almost one-century-old Echo Awards are pooling their combined multi-decade expertise to ensure an unforgettable Assegai Awards experience in 2022.
Entries open on Thursday, 30 June 2022 and all African and Southern African marketers, advertisers, and related industry professionals are urged to secure their place at the revamped, international-flavoured Assegai Integrated Marketing Awards.
Not only have the Assegais partnered with the 93-year-old Echo Awards of the New York-headquartered US Association of National Advertising (ANA), but the DMASA recently announced that award entries can now be submitted according to business sectors. This move is in line with the new Echo-style entry format.
Marketers across the following sectors can submit their entries from 30 June 2022: Automotive; business products and services; consumer products; food and beverage; health; non-profit; publishing, media, entertainment & sports; retail; travel and hospitability; technology & communication and utilities.
“For the Assegai Awards 2022, we’ve got a new way to enter that appeals to more local marketers, more international judges and a much deeper relationship with the ANA - the absolute best in the business - that we are itching to reveal more about. We can’t wait to see SA marketing’s movers and shakers in November,” says David Dickens, DMASA CEO.
Dickens reminded entrants of the important fact that Gold Assegai award category winners can also elect to have their submissions considered for a Global Echo Award.
The DMASA has been hosting Southern Africa’s premier integrated IDM awards annually for the past 24 years and 2022 is the first year the Association has made such bold moves to internationalise the event.
“After two frustrating years, Southern African marketers are coming in from the Covid cold and the enthusiasm to reconnect locally and globally is palpable. The DMASA is pleased to play an enabling role as we forge new alliances at home and around the world,” Dickens said.
The Assegai Awards annually showcase the direct marketing industry leaders who have delivered exceptional work over the previous year. Exceptional campaign results will be showcased and rewarded at the Assegai Awards Gala evening on 10 November 2022.
More information can be found at www.assegaiawards.co.za
Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The ultimate goal remains to keep raising the bar for the whole industry
Latest from
- It's official! We're incredibly excited to introduce your 2025 ECHO Awards Board of Governors!
- Introducing the 2025 Assegai Awards Judging Panel
- Your Credentials, Your Edge - IAS Backs First 10 Agency Submissions for 2025
- Ethan September joins to the Board of Governors of the ANA International ECHO Awards
- Entries Now Open for the Assegai Awards 2025!
- Celebrate Excellence at the Assegai Awards Winners Circle 2025
- Dylan Samuel Assegai Awards 2024 Young Direct Marketer of the Year
- University of Johannesburg Students Win Big at Assegai Awards 2024
- Assegai Awards 2024 - Celebrating South Africa’s Finest in Integrated and Direct Marketing
- Assegai Awards 2024 Finalists Announced
- Assegai Awards 2024 - Extension for Entries Announced
- Call for Entries - Assegai Awards 2024 – 10 Days Left!
- Announcing the Judging Panel for the Assegai Awards 2024
- Well structured agency credentials continue to attract the attention of marketers – one more reason to enter the IAS Credentials Award at the Assegai’s
- Assegai Awards 2024 - Get Your Winning Entries Ready!
The Pulse Latest Articles
- Xlink: An Avant-garde, Purpose-driven Fintelco Driving Digital And Payments Interoperability On The African Continent (August 1, 2025)
- Success Is Just The Beginning For This South African Brand (July 31, 2025)
- Embassies Business Fair And Conference 2025 To Fast-track Africa’s Global Economic Integration (July 31, 2025)
- There Is A Small Business Funding Readiness Crisis In South Africa (July 30, 2025)
- Young Achievers Shine At The Top Of The Growthpoint Gems Class (July 30, 2025)