DMASA introduces Individual Membership
Written by: Assegai Awards Save to Instapaper
The official launch of the Direct Marketing Association of South Africa’s latest membership innovation. The DMASA has now introduced an individual membership category to cater for a growing segment of direct and integrated marketing professionals.
“The combined effect of the Fourth Industrial Revolution with its focus on digitisation and the ongoing pandemic that prioritises remote working is that many marketing professionals are increasingly working from home as sole proprietors and consultants,” says David Dickens The DMASA’s new individual membership category perfectly caters for this new breed of marketing professional.
The cost of DMASA membership comes in at a very reasonable R1 178.00 (ex. VAT) for individual members. Now, direct marketers have the opportunity to join a professional industry association in their individual capacities while still enjoying the same benefits afforded to corporate, SME and non-profit members of Southern Africa’s oldest and most-established direct and integrated marketing industry association.
Trusted non-profit industry associations like the DMASA which have a long and storied history in the local business sector can play a role in helping consumers feel secure. The DMASA has spent over two decades pursuing a consumer protection mandate through such initiatives as the DMASA's Code of Principled Marketing and the National Opt Out Database.
Reasons for individual direct and integrated marketers to consider joining the country's most trusted industry grouping for the sector are as follows: We can help resolve consumer complaints effectively and efficiently, to the satisfaction of all parties. Our Complaints Service assists consumers who are aggrieved by communications they have received from DMASA members. Our codes of ethics are benchmarked for best practice.
The DMASA Codes of Ethics and Best Practice are fully compliant with all laws pertaining to the industry and its practitioners. The DMASA has developed programmes that are designed to take individuals in the Interactive and Direct Marketing (IDM) industry on a lifelong learning and skills development career pathway.
The DMASA Assegai Awards recognise strategic excellence, return on investment and breakthrough creativity and are open to all members of the DMASA. Individual members receive free POPIA Online Training, access to POPIA legal documents generation and legal consultation services at reduced rates. Members also receive access to Data Protection Compliance Programme discounts and discounts to clean data and to use the Do Not Contact database.
Check out the benefits: https://dmasa.org/page/individual-member-benefits?ct=t(dmasa-individual-members-launch)&mc_cid=adc2cceafd&mc_eid=UNIQID
Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The ultimate goal remains to keep raising the bar for the whole industry
Latest from
- 15 Days to Go – Get Ready to “Hit the Mark” at the Assegai Awards 2025
- Assegai Awards 2025 – It’s About Hitting the Mark
- It's official! We're incredibly excited to introduce your 2025 ECHO Awards Board of Governors!
- Introducing the 2025 Assegai Awards Judging Panel
- Your Credentials, Your Edge - IAS Backs First 10 Agency Submissions for 2025
- Ethan September joins to the Board of Governors of the ANA International ECHO Awards
- Entries Now Open for the Assegai Awards 2025!
- Celebrate Excellence at the Assegai Awards Winners Circle 2025
- Dylan Samuel Assegai Awards 2024 Young Direct Marketer of the Year
- University of Johannesburg Students Win Big at Assegai Awards 2024
- Assegai Awards 2024 - Celebrating South Africa’s Finest in Integrated and Direct Marketing
- Assegai Awards 2024 Finalists Announced
- Assegai Awards 2024 - Extension for Entries Announced
- Call for Entries - Assegai Awards 2024 – 10 Days Left!
- Announcing the Judging Panel for the Assegai Awards 2024
The Pulse Latest Articles
- Hansgrohe Reinvents The Washbasin With Avalegra (August 15, 2025)
- From Tiktok To The Karoo: New SA Initiative Reclaims Manhood Through Wilderness (August 14, 2025)
- Rode Report Expands Coverage To Include Multifamily Rental Housing (August 13, 2025)
- How Women At Steinmüller Africa Are Reshaping Industry Leadership (August 13, 2025)
- Ditch The Crash: 3 Smarter Drink Choices To Fuel Your Workday (August 13, 2025)