It is a week to go until the deadline to submit entries for SA’s top-flight integrated marketing awards. That is according to the Direct Marketing Association of SA (DMASA) which adds the deadline for the Assegai Awards is 28 August 2020.“The quality of submissions has been outstanding, and we’d like to see more of the same.

Recognising the trying working conditions of 2020, we’ve extended the submissions date for the Assegai Awards,” said Direct Marketing Association of SA (DMASA) CEO, David Dickens.To enter the DMASA Assegai Integrated Marketing Awards, marketers simply select the Award Categories they would like to enter and then prepare submissions of less than 300 words.

More information can be found at www.assegaiawards.co.za“The outstanding advantage of direct and integrated marketing as a discipline has always been its measurability so submissions should clearly illustrate the applicable Return on Investment (ROI),” Mr Dickens says.

Last year’s instalment of the 22-year-old Assegai Awards saw Ogilvy being named Agency of the Year while Rogerwilco received the Leader award in the same category. There are 180 Bronze, Silver and Leader awards to be won across dozens of categories spanning search, email, experiential and mobile marketing, amongst many others.

Judges are specifically looking for the most effective use of content, database analytics, interface and navigation design, banners, micro sites, and every other direct and integrated marketing tool.The DMASA is the continent’s most established non-profit dedicated to the sustainable development of the IDM industry while the Assegai Awards highlight best-in-class examples of Direct and Integrated Marketing to encourage players to remain abreast of new trends.

“With its emphasis on calls to action, direct and integrated marketing can deliver a much-needed economic boost while the Assegai’s illustrate the best of IDM in action,” concludes Mr Dickens.