All the Assegai Awards Winners in 2018
Submitted by: Assegai Awards
The Direct Marketing Association of Southern Africa’s Assegai Awards remain one of the highlights of the industry's calendar. Held at The POLO ROOM/Inanda Club on Thursday 8 November, the Assegai Awards celebrated all that is creative, smart and ultimately hits the mark of perfection. “The work these agencies and partners have produced over the past 12 months has been of an international standard” says CEO, David Dickens: “Congratulations to all the winners!” The following is a complete list of this year’s Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.
SectionCategoryEntry NameCompany NameAward
Section A: Media3DA seat at the tableDemographicaBronze
Section A: Media3DGaragista - For Sale AleDukeGold
Section A: Media3DSurvivor Tree EmailGorillaBronze
Section A: Media3DHow OMO used a dirty book to reconnect children with playtime and storytime.Ogilvy Cape TownBronze
Section A: Media3DMARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP”Publicis MachineGold
Section A: MediaDirect Mail: Addressed and Unaddressed CampaignsStay in your Happy PlaceAfrican BankBronze
Section A: MediaDirect Response Mass Media: TV, Print, Out-of-home and RadioShield Be The Next ChampionGorillaBronze
Section A: MediaDirect Response Mass Media: TV, Print, Out-of-home and RadioHuggies - The World’s First Baby MarathonOgilvy JohannesburgBronze
Section A: MediaEmail MarketingSurvivor Tree EmailGorillaBronze
Section A: MediaEmail MarketingNedgroup Medical Aid Scheme "Fittest Fingers First"The Cheese Has MovedBronze
Section A: MediaExperiential MediaJaguar Land Rover Two Icons TourCaptivate Brand ActivationsSilver
Section A: MediaExperiential MediaGuinness Match Made of BlackCaratLeader
Section A: MediaExperiential MediaRussian Bear Vodka #IAMNEXTDensu Aegis NetworkLeader
Section A: MediaExperiential MediaApartheid Museums - Bill of rightsJoe PublicGold
Section A: MediaExperiential MediaCarling Black Label - Soccer Song for ChangeOgilvy Cape TownGold
Section A: MediaExperiential MediaHow OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens.Ogilvy Cape TownGold
Section A: MediaExperiential MediaVOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLOOgilvy Cape TownGold
Section A: MediaExperiential MediaDStv - Halloween SleepoverOgilvy JohannesburgBronze
Section A: MediaExperiential MediaRobertsons Reinvention KitchenThe Hardy BoysBronze
Section A: MediaFace to Face Activations / Field Marketing#ShieldReadyGorillaBronze
Section A: MediaFace to Face Activations / Field MarketingPin Pop Tongue Painter School TourNungu MarketingLeader
Section A: MediaIntegrated Direct Marketing Campaign (R500 000 budget or less)New Balance #BeProteasLevergyGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Disney SoloAd ColonyGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Heineken UEFA Champions LeagueAd ColonyGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Samsung S9Ad ColonyGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Iliadin #MimicYourManGorillaGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Knorr leave no food behindLiquoriceBronze
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Lucozade Boost Your DriveMindshareBronze
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Royco RewardsMobitainment, ARC South Africa, AsakhaneGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLOOgilvy Cape TownGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Cadbury PS – #SayItWithPSOgilvy JohannesburgGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DStv Access – Ringa No MakenzoOgilvy JohannesburgGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DStv - FanalysisOgilvy JohannesburgGold
Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Firstwatch WhiskyPlatinum SeedBronze
Section A: MediaMobile SMS, MMSRoyco RewardsMobitainment, ARC South Africa, AsakhaneGold
Section A: MediaMost Effective Use of ContentInvestec InsterviewWunderman SABronze
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsAXE Golden TicketGorillaGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsLUX #MoreThanYouCanSee ExperienceGorillaGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsThe Avbob Poetry ProjectiLEAD et al, a member of the et al groupSilver
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsThe Mentorship ChallengeiLEAD et al, a member of the et al groupSilver
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsChicken Licken® Double Chick’n Boerie™ Burger DebateJoe Public ConnectBronze
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsBlack - The Future of Entertainment NowJoe Public ConnectBronze
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsLucozade Boost Your DriveMindshareLeader
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC #BlackFriedDayOgilvy JohannesburgGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC Dunked BurgersOgilvy JohannesburgGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsNeurobianOgilvy JohannesburgGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom RepositioningOgilvy JohannesburgGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsMARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP”Publicis MachineGold
Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsJägermeister Jäger XTBWA Hunt Lascaris DurbanBronze
Section A: MediaSearch Marketing: SEO and PPCRE/MAX Dynamic Search Ads CampaignJellyFishLeader
Section A: MediaSearch Marketing: SEO and PPCKFC Search Always OnMindshareLeader
Section A: MediaSearch Marketing: SEO and PPCKFC Search Black Fried-DayMindshareSilver
Section A: MediaSearch Marketing: SEO and PPCWesBank dialing down the call centreRogerwilcoLeader
Section A: MediaSearch Marketing: SEO and PPCSatrix - Beating the IndexRogerwilcoGold
Section A: MediaSearch Marketing: SEO and PPCSamara Game ReserveRuby DigitalLeader
Section A: MediaSocial Media (Social Media Platforms)The Avbob Poetry ProjectBRAND et al, a member of the et al groupGold
Section A: MediaSocial Media (Social Media Platforms)The Mentorship ChallengeBRAND et al, a member of the et al groupGold
Section A: MediaSocial Media (Social Media Platforms)The 2017 Absa/City Press Money Makeover ChallengeBrave Group executed by RogueSilver
Section A: MediaSocial Media (Social Media Platforms)Kwesé PlayEOH DigitalLeader
Section A: MediaSocial Media (Social Media Platforms)RAF (Road Accident Fund) Back to SchoolEOH DigitalLeader
Section A: MediaSocial Media (Social Media Platforms)Shield Pressure MomentsGorillaLeader
Section A: MediaSocial Media (Social Media Platforms)Shield - Be The Next ChampionGorillaLeader
Section A: MediaSocial Media (Social Media Platforms)Chicken Licken® Hotwings® Sbu 2.0Joe Public ConnectBronze
Section A: MediaSocial Media (Social Media Platforms)New Balance #BeProteasLevergyGold
Section A: MediaSocial Media (Social Media Platforms)JC Le Roux #ExpressYourselfLiquoriceLeader
Section A: MediaSocial Media (Social Media Platforms)Magnum MaXhosaLiquoriceLeader
Section A: MediaSocial Media (Social Media Platforms)Happy Father’s Day from OMO #FathersDayForAllLiquoriceGold
Section A: MediaSocial Media (Social Media Platforms)#StopDayLightRobberyM&C Saatchi AbelBronze
Section A: MediaSocial Media (Social Media Platforms)KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__Ogilvy Cape TownGold
Section A: MediaSocial Media (Social Media Platforms)Skip – End of Fast FashionOgilvy Cape TownGold
Section A: MediaSocial Media (Social Media Platforms)Nimeu – 12 Week Challenge #NoMakeUpBrideOgilvy JohannesburgLeader
Section A: MediaSocial Media (Social Media Platforms)Pfizer - Life UncensoredOgilvy JohannesburgLeader
Section A: MediaSocial Media (Social Media Platforms)Philips #ShaveToRememberOgilvy JohannesburgLeader
Section A: MediaSocial Media (Social Media Platforms)Vodacom SummerOgilvy JohannesburgLeader
Section A: MediaSocial Media (Social Media Platforms)Cadbury PS – #SayItWithPSOgilvy JohannesburgGold
Section A: MediaSocial Media (Social Media Platforms)DStv - FanalysisOgilvy JohannesburgGold
Section A: MediaSocial Media (Social Media Platforms)DStv - Halloween SleepoverOgilvy JohannesburgGold
Section A: MediaSocial Media (Social Media Platforms)DStv - The Other Host NationOgilvy JohannesburgGold
Section A: MediaSocial Media (Social Media Platforms)Rémy Martin – the luxury Fine Champagne CognacPlatinum SeedLeader
Section A: MediaSocial Media (Social Media Platforms)#COKESCORECHALLENGEPlaymakersSilver
Section A: MediaSocial Media (Social Media Platforms)BUILDERS - “GET YOUR HOUSE IN SHAPE”Publicis MachineLeader
Section A: MediaSocial Media (Social Media Platforms)WesBank - Graduate FinanceSocial CREACHAsLeader
Section A: MediaSocial Media (Social Media Platforms)Jägermeister Enter The WoodsTBWA Hunt Lascaris DurbanBronze
Section A: MediaSocial Media (Social Media Platforms)Jägermeister Ice Cold OppikoppiTBWA Hunt Lascaris DurbanBronze
Section A: MediaSocial Media (Social Media Platforms)Jägermeister Jäger XTBWA Hunt Lascaris DurbanGold
Section A: MediaSocial Media (Social Media Platforms)The Parent Feed by LittleworldWoolworthsLeader
Section A: MediaWebsitesRobertsonsLiquoriceLeader
Section A: MediaWebsitesSouth Africa’s Ultimate JourneyMotor HappyBronze
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)Come to the cloud with usFirewaterBronze
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)Absa Private Banking for Young Professionals – You’ve earned it, now own itMortimer HarveyBronze
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)South Africa’s Ultimate JourneyMotor HappyBronze
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsShield Pressure MomentsGorillaLeader
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsSurf Laundry - School of ShineLiquoriceLeader
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsLucozade Boost Your DriveMindshareSilver
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsTALK TO NANDO’SNudgeBronze
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsCarling Black Label #NOEXCUSEOgilvy Cape TownGold
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsKFC “Make A Meal Of It” The retail ad that united the globeOgilvy Cape TownGold
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsHuggies - The World’s First Baby MarathonOgilvy JohannesburgLeader
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsPhilips #ShaveToRememberOgilvy JohannesburgSilver
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsThe Avbob Poetry ProjectThe et al groupSilver
Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsRobertsons Reinvention KitchenThe Hardy BoysLeader
Section C: Relationship Marketing AwardsCRM ProgrammesRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader
Section C: Relationship Marketing AwardsCRM ProgrammesTALK TO NANDO’SNudgeGold
Section C: Relationship Marketing AwardsCRM ProgrammesABSA - Youth CampaignTLC Marketing WorldwideBronze
Section C: Relationship Marketing AwardsCRM ProgrammesNedbank GreenbacksTLC Marketing WorldwideSilver
Section C: Relationship Marketing AwardsDatabase and Analytics InnovationTALK TO NANDO’SNudgeLeader
Section C: Relationship Marketing AwardsERM: Employee Relationship MarketingMTN Press PauseActuateLeader
Section C: Relationship Marketing AwardsERM: Employee Relationship MarketingNedgroup Medical Aid Scheme "Fastest Fingers First"The Cheese Has MovedLeader
Section C: Relationship Marketing AwardsLoyalty ProgrammesRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader
Section D: Craft AwardsArt DirectionBMW X2EOH DigitalLeader
Section D: Craft AwardsArt DirectionBlack - The Future of Entertainment NowJoe Public ConnectGold
Section D: Craft AwardsArt DirectionChicken Licken® Hotwings® Sbu 2.0Joe Public ConnectGold
Section D: Craft AwardsArt DirectionCastle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it”Ogilvy Cape Town & and Egg Films co-entryLeader
Section D: Craft AwardsArt DirectionRobertsons Reinvention KitchenThe Hardy BoysSilver
Section D: Craft AwardsBranded ContentThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader
Section D: Craft AwardsBranded ContentBMW X2EOH DigitalLeader
Section D: Craft AwardsBranded ContentChicken Licken® Double Chick’n Boerie™ Burger DebateJoe Public ConnectGold
Section D: Craft AwardsBranded ContentNew Balance #TrainingDayLevergyLeader
Section D: Craft AwardsBranded ContentMagnum MaXhosaLiquoriceSilver
Section D: Craft AwardsBranded ContentCadbury PS – #SayItWithPSOgilvy JohannesburgSilver
Section D: Craft AwardsBranded ContentHuggies - The World’s First Baby MarathonOgilvy JohannesburgSilver
Section D: Craft AwardsBranded ContentVodacom YouthdayOgilvy JohannesburgSilver
Section D: Craft AwardsBranded ContentRobertsons Reinvention KitchenThe Hardy BoysSilver
Section D: Craft AwardsInnovative SolutionsThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader
Section D: Craft AwardsInnovative SolutionsA seat at the tableDemographicaGold
Section D: Craft AwardsInnovative SolutionsGaragista - For Sale AleDukeGold
Section D: Craft AwardsInnovative SolutionsSurvivor Tree EmailGorillaLeader
Section D: Craft AwardsInnovative SolutionsSAB - The ‘Your Business in Lights’ BillboardJoe Public ConnectLeader
Section D: Craft AwardsInnovative SolutionsBlack - The Timeline TakeoverJoe Public ConnectGold
Section D: Craft AwardsInnovative Solutions Black - Boring Pre-Roll AdsJoe Public ConnectGold
Section D: Craft AwardsInnovative SolutionsAudi Q5 Fast TrackLevergyLeader
Section D: Craft AwardsInnovative SolutionsSurf Laundry - School of ShineLiquoriceSilver
Section D: Craft AwardsInnovative SolutionsLucozade Boost Your DriveMindshareBronze
Section D: Craft AwardsInnovative Solutions“Dirt is Good” - Why OMO created a dirt-activated African fable for childrenOgilvy Cape TownLeader
Section D: Craft AwardsInnovative SolutionsCarling Black Label - Soccer Song for ChangeOgilvy Cape TownSilver
Section D: Craft AwardsInnovative SolutionsJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanLeader
Section D: Craft AwardsMost Effective Use of ContentClover Krush Goodness CampaignAmok DigitalGold
Section D: Craft AwardsMost Effective Use of ContentThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader
Section D: Craft AwardsMost Effective Use of ContentShield Pressure MomentsGorillaLeader
Section D: Craft AwardsMost Effective Use of ContentAnglo American - A Day at a Modern MineJoe Public ConnectLeader
Section D: Craft AwardsMost Effective Use of ContentKFC “Make A Meal Of It “ Using The Most Contentious Content In Soccer To Sell StreetwiseOgilvy Cape TownSilver
Section D: Craft AwardsMost Effective Use of ContentCadbury PS – #SayItWithPSOgilvy JohannesburgSilver
Section D: Craft AwardsMost Effective Use of ContentHuggies - The World’s First Baby MarathonOgilvy JohannesburgSilver
Section D: Craft AwardsMost Effective Use of ContentInvestec InsterviewWunderman SABronze
Section D: Craft AwardsUse of New TechnologiesA seat at the tableDemographicaSilver
Section D: Craft AwardsUse of New TechnologiesAXE Golden TicketGorillaSilver
Section D: Craft AwardsUse of New TechnologiesSAB - The ‘Your Business in Lights’ BillboardJoe Public ConnectSilver
Section D: Craft AwardsUse of New TechnologiesSAB - The invisible issueJoe Public ConnectSilver
Section D: Craft AwardsUse of New TechnologiesRoyco RewardsMobitainment, ARC South Africa, AsakhaneSilver
Section D: Craft AwardsUse of New TechnologiesJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanSilver
Section D: Craft AwardsUX, Interface and Navigation DesignSurvivor Tree EmailGorillaSilver
Section D: Craft AwardsUX, Interface and Navigation DesignSanlam Reality WebsitePublicis MachineSilver
Section D: Craft AwardsUX, Interface and Navigation DesignJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanSilver
Section E: Special Direct AwardsNPO Direct MarketingOne School at a time - NEVER UNSANITARY PADSJoe PublicGold
Section E: Special Direct AwardsNPO Direct MarketingPOWA The news you need to seeJoe PublicGold
Section E: Special Direct AwardsPublic Benefit Direct Marketing CampaignRoad Accident Fund – #AlwaysRememberMortimer HarveyGold
Section E: Special Direct AwardsStudent Direct Marketing CampaignUJ & DMASA PROJECT – Making Mental Health Matter S.H.EGold
The winners of the much-anticipated Individual and Company Awards were:
Young Direct Marketer of the Year: Clarissa Fleischer from RogerwilcoBrand of the Year: Black – The Future of entertainment (Joe Public)Agency of the Year: Joe PublicNew Comer Award: Social CREACHAsZinthatu Award: Joe Public & OgilvyNkosi Award: Levergy
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