The Direct Marketing Association of Southern Africa’s Assegai Awards remain one of the highlights of the industry's calendar. Held at The POLO ROOM/Inanda Club on Thursday 8 November, the Assegai Awards celebrated all that is creative, smart and ultimately hits the mark of perfection. “The work these agencies and partners have produced over the past 12 months has been of an international standard” says CEO, David Dickens: “Congratulations to all the winners!” The following is a complete list of this year’s Awards winners.  All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor.

SectionCategoryEntry NameCompany NameAward

Section A: Media3DA seat at the tableDemographicaBronze

Section A: Media3DGaragista - For Sale AleDukeGold

Section A: Media3DSurvivor Tree EmailGorillaBronze

Section A: Media3DHow OMO used a dirty book to reconnect children with playtime and storytime.Ogilvy Cape TownBronze

Section A: Media3DMARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP”Publicis MachineGold

Section A: MediaDirect Mail: Addressed and Unaddressed CampaignsStay in your Happy PlaceAfrican BankBronze

Section A: MediaDirect Response Mass Media: TV, Print, Out-of-home and RadioShield Be The Next ChampionGorillaBronze

Section A: MediaDirect Response Mass Media: TV, Print, Out-of-home and RadioHuggies - The World’s First Baby MarathonOgilvy JohannesburgBronze

Section A: MediaEmail MarketingSurvivor Tree EmailGorillaBronze

Section A: MediaEmail MarketingNedgroup Medical Aid Scheme "Fittest Fingers First"The Cheese Has MovedBronze

Section A: MediaExperiential MediaJaguar Land Rover Two Icons TourCaptivate Brand ActivationsSilver

Section A: MediaExperiential MediaGuinness Match Made of BlackCaratLeader

Section A: MediaExperiential MediaRussian Bear Vodka #IAMNEXTDensu Aegis NetworkLeader

Section A: MediaExperiential MediaApartheid Museums - Bill of rightsJoe PublicGold

Section A: MediaExperiential MediaCarling Black Label - Soccer Song for ChangeOgilvy Cape TownGold

Section A: MediaExperiential MediaHow OMO used multi-sensory engagement, African fables and dirt to reconnect kids with the world beyond their digital screens.Ogilvy Cape TownGold

Section A: MediaExperiential MediaVOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLOOgilvy Cape TownGold

Section A: MediaExperiential MediaDStv - Halloween SleepoverOgilvy JohannesburgBronze

Section A: MediaExperiential MediaRobertsons Reinvention KitchenThe Hardy BoysBronze

Section A: MediaFace to Face Activations / Field Marketing#ShieldReadyGorillaBronze

Section A: MediaFace to Face Activations / Field MarketingPin Pop Tongue Painter School TourNungu MarketingLeader

Section A: MediaIntegrated Direct Marketing Campaign (R500 000 budget or less)New Balance #BeProteasLevergyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Disney SoloAd ColonyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Heineken UEFA Champions LeagueAd ColonyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Samsung S9Ad ColonyGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Iliadin #MimicYourManGorillaGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Knorr leave no food behindLiquoriceBronze

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Lucozade Boost Your DriveMindshareBronze

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Royco RewardsMobitainment, ARC South Africa, AsakhaneGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)VOLKSWAGEN FUELS THE WORLD’S LARGEST GAME OF #MARCO#POLOOgilvy Cape TownGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Cadbury PS – #SayItWithPSOgilvy JohannesburgGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DStv Access – Ringa No MakenzoOgilvy JohannesburgGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)DStv - FanalysisOgilvy JohannesburgGold

Section A: MediaMobile Marketing: Interactive (Display, Games, (pull) Banner ad, Mobi Sites)Firstwatch WhiskyPlatinum SeedBronze

Section A: MediaMobile SMS, MMSRoyco RewardsMobitainment, ARC South Africa, AsakhaneGold

Section A: MediaMost Effective Use of ContentInvestec InsterviewWunderman SABronze

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsAXE Golden TicketGorillaGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsLUX #MoreThanYouCanSee ExperienceGorillaGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsThe Avbob Poetry ProjectiLEAD et al, a member of the et al groupSilver

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsThe Mentorship ChallengeiLEAD et al, a member of the et al groupSilver

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsChicken Licken® Double Chick’n Boerie™ Burger DebateJoe Public ConnectBronze

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsBlack - The Future of Entertainment NowJoe Public ConnectBronze

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsLucozade Boost Your DriveMindshareLeader

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC #BlackFriedDayOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsKFC Dunked BurgersOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsNeurobianOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsVodacom RepositioningOgilvy JohannesburgGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsMARTELL COGNAC VS SINGLE DISTILLERY – “CURIOUS MINDS INFLUENCER DROP”Publicis MachineGold

Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsJägermeister Jäger XTBWA Hunt Lascaris DurbanBronze

Section A: MediaSearch Marketing: SEO and PPCRE/MAX Dynamic Search Ads CampaignJellyFishLeader

Section A: MediaSearch Marketing: SEO and PPCKFC Search Always OnMindshareLeader

Section A: MediaSearch Marketing: SEO and PPCKFC Search Black Fried-DayMindshareSilver

Section A: MediaSearch Marketing: SEO and PPCWesBank dialing down the call centreRogerwilcoLeader

Section A: MediaSearch Marketing: SEO and PPCSatrix - Beating the IndexRogerwilcoGold

Section A: MediaSearch Marketing: SEO and PPCSamara Game ReserveRuby DigitalLeader

Section A: MediaSocial Media (Social Media Platforms)The Avbob Poetry ProjectBRAND et al, a member of the et al groupGold

Section A: MediaSocial Media (Social Media Platforms)The Mentorship ChallengeBRAND et al, a member of the et al groupGold

Section A: MediaSocial Media (Social Media Platforms)The 2017 Absa/City Press Money Makeover ChallengeBrave Group executed by RogueSilver

Section A: MediaSocial Media (Social Media Platforms)Kwesé PlayEOH DigitalLeader

Section A: MediaSocial Media (Social Media Platforms)RAF (Road Accident Fund) Back to SchoolEOH DigitalLeader

Section A: MediaSocial Media (Social Media Platforms)Shield Pressure MomentsGorillaLeader

Section A: MediaSocial Media (Social Media Platforms)Shield - Be The Next ChampionGorillaLeader

Section A: MediaSocial Media (Social Media Platforms)Chicken Licken® Hotwings® Sbu 2.0Joe Public ConnectBronze

Section A: MediaSocial Media (Social Media Platforms)New Balance #BeProteasLevergyGold

Section A: MediaSocial Media (Social Media Platforms)JC Le Roux #ExpressYourselfLiquoriceLeader

Section A: MediaSocial Media (Social Media Platforms)Magnum MaXhosaLiquoriceLeader

Section A: MediaSocial Media (Social Media Platforms)Happy Father’s Day from OMO #FathersDayForAllLiquoriceGold

Section A: MediaSocial Media (Social Media Platforms)#StopDayLightRobberyM&C Saatchi AbelBronze

Section A: MediaSocial Media (Social Media Platforms)KFC “Rolling”: Using trends, timing and tactics to win at the F___ W___ C__Ogilvy Cape TownGold

Section A: MediaSocial Media (Social Media Platforms)Skip – End of Fast FashionOgilvy Cape TownGold

Section A: MediaSocial Media (Social Media Platforms)Nimeu – 12 Week Challenge #NoMakeUpBrideOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Pfizer - Life UncensoredOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Philips #ShaveToRememberOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Vodacom SummerOgilvy JohannesburgLeader

Section A: MediaSocial Media (Social Media Platforms)Cadbury PS – #SayItWithPSOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)DStv - FanalysisOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)DStv - Halloween SleepoverOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)DStv - The Other Host NationOgilvy JohannesburgGold

Section A: MediaSocial Media (Social Media Platforms)Rémy Martin – the luxury Fine Champagne CognacPlatinum SeedLeader

Section A: MediaSocial Media (Social Media Platforms)#COKESCORECHALLENGEPlaymakersSilver

Section A: MediaSocial Media (Social Media Platforms)BUILDERS - “GET YOUR HOUSE IN SHAPE”Publicis MachineLeader

Section A: MediaSocial Media (Social Media Platforms)WesBank - Graduate FinanceSocial CREACHAsLeader

Section A: MediaSocial Media (Social Media Platforms)Jägermeister Enter The WoodsTBWA Hunt Lascaris DurbanBronze

Section A: MediaSocial Media (Social Media Platforms)Jägermeister Ice Cold OppikoppiTBWA Hunt Lascaris DurbanBronze

Section A: MediaSocial Media (Social Media Platforms)Jägermeister Jäger XTBWA Hunt Lascaris DurbanGold

Section A: MediaSocial Media (Social Media Platforms)The Parent Feed by LittleworldWoolworthsLeader

Section A: MediaWebsitesRobertsonsLiquoriceLeader

Section A: MediaWebsitesSouth Africa’s Ultimate JourneyMotor HappyBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)Come to the cloud with usFirewaterBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)Absa Private Banking for Young Professionals – You’ve earned it, now own itMortimer HarveyBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing Campaign (R500 000 budget or less)South Africa’s Ultimate JourneyMotor HappyBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsShield Pressure MomentsGorillaLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsSurf Laundry - School of ShineLiquoriceLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsLucozade Boost Your DriveMindshareSilver

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsTALK TO NANDO’SNudgeBronze

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsCarling Black Label #NOEXCUSEOgilvy Cape TownGold

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsKFC “Make A Meal Of It” The retail ad that united the globeOgilvy Cape TownGold

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsHuggies - The World’s First Baby MarathonOgilvy JohannesburgLeader

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsPhilips #ShaveToRememberOgilvy JohannesburgSilver

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsThe Avbob Poetry ProjectThe et al groupSilver

Section B: Multi Channel/ Country CampaignsIntegrated Direct Marketing CampaignsRobertsons Reinvention KitchenThe Hardy BoysLeader

Section C: Relationship Marketing AwardsCRM ProgrammesRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader

Section C: Relationship Marketing AwardsCRM ProgrammesTALK TO NANDO’SNudgeGold

Section C: Relationship Marketing AwardsCRM ProgrammesABSA - Youth CampaignTLC Marketing WorldwideBronze

Section C: Relationship Marketing AwardsCRM ProgrammesNedbank GreenbacksTLC Marketing WorldwideSilver

Section C: Relationship Marketing AwardsDatabase and Analytics InnovationTALK TO NANDO’SNudgeLeader

Section C: Relationship Marketing AwardsERM: Employee Relationship MarketingMTN Press PauseActuateLeader

Section C: Relationship Marketing AwardsERM: Employee Relationship MarketingNedgroup Medical Aid Scheme "Fastest Fingers First"The Cheese Has MovedLeader

Section C: Relationship Marketing AwardsLoyalty ProgrammesRoyco RewardsMobitainment, ARC South Africa, AsakhaneLeader

Section D: Craft AwardsArt DirectionBMW X2EOH DigitalLeader

Section D: Craft AwardsArt DirectionBlack - The Future of Entertainment NowJoe Public ConnectGold

Section D: Craft AwardsArt DirectionChicken Licken® Hotwings® Sbu 2.0Joe Public ConnectGold

Section D: Craft AwardsArt DirectionCastle Lite Money Calling – “Unlock it, pour it, sip it, enjoy it, lock it”Ogilvy Cape Town & and Egg Films co-entryLeader

Section D: Craft AwardsArt DirectionRobertsons Reinvention KitchenThe Hardy BoysSilver

Section D: Craft AwardsBranded ContentThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader

Section D: Craft AwardsBranded ContentBMW X2EOH DigitalLeader

Section D: Craft AwardsBranded ContentChicken Licken® Double Chick’n Boerie™ Burger DebateJoe Public ConnectGold

Section D: Craft AwardsBranded ContentNew Balance #TrainingDayLevergyLeader

Section D: Craft AwardsBranded ContentMagnum MaXhosaLiquoriceSilver

Section D: Craft AwardsBranded ContentCadbury PS – #SayItWithPSOgilvy JohannesburgSilver

Section D: Craft AwardsBranded ContentHuggies - The World’s First Baby MarathonOgilvy JohannesburgSilver

Section D: Craft AwardsBranded ContentVodacom YouthdayOgilvy JohannesburgSilver

Section D: Craft AwardsBranded ContentRobertsons Reinvention KitchenThe Hardy BoysSilver

Section D: Craft AwardsInnovative SolutionsThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader

Section D: Craft AwardsInnovative SolutionsA seat at the tableDemographicaGold

Section D: Craft AwardsInnovative SolutionsGaragista - For Sale AleDukeGold

Section D: Craft AwardsInnovative SolutionsSurvivor Tree EmailGorillaLeader

Section D: Craft AwardsInnovative SolutionsSAB - The ‘Your Business in Lights’ BillboardJoe Public ConnectLeader

Section D: Craft AwardsInnovative SolutionsBlack - The Timeline TakeoverJoe Public ConnectGold

Section D: Craft AwardsInnovative Solutions Black - Boring Pre-Roll AdsJoe Public ConnectGold

Section D: Craft AwardsInnovative SolutionsAudi Q5 Fast TrackLevergyLeader

Section D: Craft AwardsInnovative SolutionsSurf Laundry - School of ShineLiquoriceSilver

Section D: Craft AwardsInnovative SolutionsLucozade Boost Your DriveMindshareBronze

Section D: Craft AwardsInnovative Solutions“Dirt is Good” - Why OMO created a dirt-activated African fable for childrenOgilvy Cape TownLeader

Section D: Craft AwardsInnovative SolutionsCarling Black Label - Soccer Song for ChangeOgilvy Cape TownSilver

Section D: Craft AwardsInnovative SolutionsJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanLeader

Section D: Craft AwardsMost Effective Use of ContentClover Krush Goodness CampaignAmok DigitalGold

Section D: Craft AwardsMost Effective Use of ContentThe Avbob Poetry ProjectBRAND et al, a member of the et al groupLeader

Section D: Craft AwardsMost Effective Use of ContentShield Pressure MomentsGorillaLeader

Section D: Craft AwardsMost Effective Use of ContentAnglo American - A Day at a Modern MineJoe Public ConnectLeader

Section D: Craft AwardsMost Effective Use of ContentKFC “Make A Meal Of It “ Using The Most Contentious Content In Soccer To Sell StreetwiseOgilvy Cape TownSilver

Section D: Craft AwardsMost Effective Use of ContentCadbury PS – #SayItWithPSOgilvy JohannesburgSilver

Section D: Craft AwardsMost Effective Use of ContentHuggies - The World’s First Baby MarathonOgilvy JohannesburgSilver

Section D: Craft AwardsMost Effective Use of ContentInvestec InsterviewWunderman SABronze

Section D: Craft AwardsUse of New TechnologiesA seat at the tableDemographicaSilver

Section D: Craft AwardsUse of New TechnologiesAXE Golden TicketGorillaSilver

Section D: Craft AwardsUse of New TechnologiesSAB - The ‘Your Business in Lights’ BillboardJoe Public ConnectSilver

Section D: Craft AwardsUse of New TechnologiesSAB - The invisible issueJoe Public ConnectSilver

Section D: Craft AwardsUse of New TechnologiesRoyco RewardsMobitainment, ARC South Africa, AsakhaneSilver

Section D: Craft AwardsUse of New TechnologiesJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanSilver

Section D: Craft AwardsUX, Interface and Navigation DesignSurvivor Tree EmailGorillaSilver

Section D: Craft AwardsUX, Interface and Navigation DesignSanlam Reality WebsitePublicis MachineSilver

Section D: Craft AwardsUX, Interface and Navigation DesignJägermeister Enter The WoodsTBWA Hunt Lascaris DurbanSilver

Section E: Special Direct AwardsNPO Direct MarketingOne School at a time - NEVER UNSANITARY PADSJoe PublicGold

Section E: Special Direct AwardsNPO Direct MarketingPOWA The news you need to seeJoe PublicGold

Section E: Special Direct AwardsPublic Benefit Direct Marketing CampaignRoad Accident Fund – #AlwaysRememberMortimer HarveyGold

Section E: Special Direct AwardsStudent Direct Marketing CampaignUJ & DMASA PROJECT – Making Mental Health Matter S.H.EGold

The winners of the much-anticipated Individual and Company Awards were:

Young Direct Marketer of the Year: Clarissa Fleischer from RogerwilcoBrand of the Year: Black – The Future of entertainment (Joe Public)Agency of the Year: Joe PublicNew Comer Award: Social CREACHAsZinthatu Award: Joe Public & OgilvyNkosi Award: Levergy