TFG Africa Sees 49.2% Online Sales Growth Driven By Bash Platform
Written by: BizCommunity Editor Save to Instapaper
While trading conditions remained challenging, management responded decisively during the second half of the year. The Group reduced planned expenditure, tightened capital investment, actively managed inventory levels, prioritised cash generation and maintained a disciplined approach to credit granting to ensure the business remains resilient in a prolonged period of constrained consumer demand.
Against this backdrop, TFG Africa online sales showed strong growth of 49,2%, driven by continued outperformance of the Bash platform. Online contributed 8,2% to total sales, reaching a 10% contribution in the fourth quarter, with scale benefits continuing to improve profitability.
The Group believes this represents an important inflection point in its omni-channel strategy, enabling increasingly capital-light growth as more customers choose digital shopping channels.
Market share in South Africa, as measured by the Retail Liaison Committee (RLC), increased by 50 basis points in womenswear, and by 40 basis points in the homeware and furniture segments.
The Group recognised non-cash impairment charges against the Phase Eight brand in the UK and the Tarocash and yd. brands in Australia, reflecting the revised long-term cash flow expectations for these businesses, given the current economic and consumer outlook.
TFG CEO Anthony Thunström said the Group was focused on strengthening business resilience in the face of expected continued adverse trading conditions.
“FY26 was a challenging year as weaker consumer demand and margin pressure impacted profitability across the Group. While these conditions were largely outside of our control, our response was not. We acted decisively to reduce costs, manage inventory, preserve cash and strengthen the resilience of the business.”
“We have invested significantly over a number of years to build scaled retail, digital and logistics platforms that position us well for the future. As online penetration continues to grow and our omni-channel capabilities scale, we believe we are increasingly able to drive growth through a more capital-light model while remaining focused on improving profitability and returns.”
TFG Africa
Like-for-like sales for TFG Africa grew by 3,5% in FY2026. Credit sales grew by 4,6%, contributing 25,8% to total TFG Africa sales as the Group took a prudent approach to credit granting. The debtors book grew by 5,5% to R9,4bn (FY2025: R8,9 bn).
Gross margin contracted by 100 bps to 41,6% (FY2025: 42,6%).
While costs were well maintained, negative operating leverage led to a 14,7% decline in segmental EBIT.
TFG London
Sales increased by 29,4% in GBP in FY2026. Sales for the year, excluding White Stuff, remained flat^ (in GBP), as the UK continued to experience difficult trading conditions. White Stuff continues to perform well, with pro forma sales growth of 4,3%^ for FY2026 (in GBP).
Performance in the legacy portfolio was impacted by weakness in occasion-wear categories, softer department store trading and disruption arising from a significant cyber incident affecting a key online concession partner.
Management remained focused on the protection of operating profit margin through cost containment and reduction initiatives, however negative operating leverage resulted in a 65,4%^ decline in segmental EBIT before the impairment of Phase Eight and the acquisition costs in the prior year.
TFG Australia
In Australia, sales declined 1,5% for FY2026 (in AUD), with a decline of 3,4% on a like-for-like basis.
Trading conditions in the Australian apparel retail market remained challenging throughout the period due to subdued consumer confidence impacting demand across the sector and leading to an increase in promotional activity.
As a result of expenses growing ahead of sales, driven by costs from new stores and continued inflationary pressure on expenses, segmental EBIT declined by 27,2%^ before the impairment of the Tarocash and yd. brands.
Looking ahead
The South African macroeconomic environment remains challenging, with subdued economic growth and pressure on consumer disposable income continuing to constrain demand.
The UK continues to experience a challenging retail environment, with discretionary consumer demand constrained by elevated living costs and subdued consumer confidence. Profitability will remain dependent on disciplined gross margin and cost management.
In Australia, inflationary pressures and the recent interest rate increase are expected to weigh on consumer confidence and discretionary spending, which may temper any near-term recovery in retail demand.
Against this backdrop, TFG will continue to focus on disciplined capital allocation, prudent inventory management, productivity improvements across its store portfolio and leveraging its digital and logistics capabilities to support long-term growth and improved returns.
Get new press articles by email
We submit and automate press releases distribution for a range of clients. Our platform brings in automation to 5 social media platforms with engaging hashtags. Our new platform The Pulse, allows premium PR Agencies to have access to our newsletter subscribers.
Latest from
- AutoTrader Joins Jacaranda FM as Official Launch Partner for N1 Solar B Highway Billboard
- Limbada Emphasises Local Truths and Listening in New KFC India CMO Role
- Traderbag Launches Sustainable Paper Shopping Bags in Response to Unclear Recycling Labels
- KwaZulu‑Natal Department Flags Income Discrepancy in Illovu Housing Project Beneficiary Registration
- South African Consumers Shift Brands for Health and Demand Cleaner Food Production
- Global Design Thinking Alliance Launches Afrika Chapter to Strengthen Continental Collaboration
- Canon South Africa Names Tunca Rodoplu Country Director To Expand Digital Production Printing And Imaging Solu
- Aukotowa Fisheries and Partners Challenge Environmental Authorisation for Offshore 3D Seismic Survey
- iProspect South Africa Wins Multiple Awards for Engaging Campaigns With Castle Lite Castle Milk Stout and Flyi
- Publicis Groupe UAE Chief Strategy Officer Tahaab Rais To Speak On Psychological Shift At Nedbank IMC 2026
- LEES 2027 Returns To Tripoli With Execution Focus For Libya Energy Sector
- Wesizwe Abandons Phased Ramp Up at Bakubung Platinum Project
- Duncan Pieterse Says South Africa On Track To Meet Fiscal Targets Despite Middle East Conflict
- Kasi Career Expo Returns to Engage Over 4,000 Grade 12 Learners With STEM and Career Pathways
- NSFAS Launches Further Refund Drive For Pre‑2010 Scheme Loan Accounts
The Pulse Latest Articles
- The Hidden Cost Of Living Crisis Is No Longer Inflation - It Is Energy (June 4, 2026)
- Hisense Powers Up For Fifa World Cup 2026 With New Tv Launch (June 4, 2026)
- Finfind Partners With The Silulo Foundation To Expand Funding Access For Underserved Msmes (June 2, 2026)
- You Can’t Measure What You Can’t Define – Or Can You? (part 3 Of 5) (June 2, 2026)
- South African Women Are Missing This Essential Nutrient (May 20, 2026)
