You Fm Appoints Tebogo Mashego As Managing Director

The appointment of Mashego is a strategic move aimed at driving growth, diversification and financial stability in the competitive business space. With his extensive experience in market intelligence, Mashego brings the right skills to propel the station's market share and revenue growth, says the radio station. 

"I'm thrilled to join YOU FM as the new Managing Director, with a clear mandate to drive growth, diversification and profitability. Our key objective is to attract a more diverse audience, expanding our reach and increasing our market share. By leveraging my expertise in market intelligence, we'll inform strategic decisions that drive business growth and ensure sustained profitability. I'm excited to work with the team to unlock new opportunities and take YOU FM to new heights," says Mashego.

YOU FM says Mashego's broad experience and skills make him an ideal candidate for this role. His ability to analyse market trends, identify opportunities and develop effective strategies will drive YOU FM's growth and success. With a career spanning over a decade, Mashego has worked in various senior roles within the media industry, including Senior Media Analyst at eMedia, Senior Media Strategist at MSG Afrika, Senior Audience Specialist at Multichoice and Head of Sales and Insights at YOU FM. 

YOU FM concludes that Mashego is poised to take YOU FM to new heights and further solidify its position as a leading radio station in South Africa.

For more information, visit www.youfm.co.za. You can also follow You FM on Facebook, X or Instagram. 

*Image courtesy of contributor