Abhijit Sengupta Joins Out Of Home Capital As Partner Bringing Three Decades Of OOH Industry Expertise
Written by: Media Update Editor Save to Instapaper
Sengupta has worked in India's OOH industry for over 30 years and during that time has demonstrated his entrepreneurial spirit and commitment to making the OOH Industry more transparent and more measurable. Most recently, teaming up with Magesh Pondi's Relu AI, he led the development of Roadstar — an OOH media planning system that integrates AI, mobility data, and consumer intelligence into a single, automated platform, says the company.
Sengupta is passionate about professionalising the OOH medium in India and has a reputation for innovation as well as integrity, adds the company.
Annie Rickard, Managing Partner of OOH Capital, says, "I am absolutely delighted that Abhijit has agreed to join us. I have long admired his commitment to making the OOH medium more accountable and I am really looking forward to working with him on a regular basis. His significant expertise complements our existing roster of talented partners."
With 13 partners around the globe, OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape. It operates globally and services also include specialist advice on mergers and acquisitions, OOH digitisation strategy and implementation for governments, local authorities and cities, concludes the company.
For more information, visit www.oohcapital.com. You can also follow Out of Home Capital on LinkedIn.
*Image courtesy of contributor
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