Ogilvy Marks Ten Years Of Growing Talent As Giants Graduate Programme Opens For Future Industry Leaders

Launched ten years ago, the Ogilvy Giants Graduate Programme (OG Programme) has become a cornerstone of youth development in South Africa’s advertising industry. It offers a rare and transformative opportunity for aspiring creatives, strategists, technologists, and marketers to launch their careers at one of South Africa’s most awarded agencies.

In 2024, the programme welcomed 47 rising stars, individuals chosen not just for their academic achievements, but for their bold ideas, unique perspectives, and hunger to create. Over the 12-month journey, participants rotate through various disciplines, working on live briefs, gaining real-world experience, and learning directly from some of the most influential minds in the business.

“The OG Giants Programme is a seismic investment in the future of our industry. It’s about identifying high-potential talent and giving them the tools, mentorship, and opportunity to thrive. For us, it’s not just about filling roles, it’s about shaping the next generation of pioneers who will push our industry forward,” says Angela Madlala, chief people officer at Ogilvy South Africa

Reflecting on the programme's decade-long impact, Madlala adds: “We’re proud to be celebrating 10 years of the programme. This milestone is more than just a number it’s a moment of pride for us at Ogilvy. We are honoured to be developing the leaders, creators, and visionaries who are already transformingour industry.”

Ogilvy South Africa has seen the OG Giants Programme become a meaningful springboard for emerging talent. Many past participants have gone on to make significant contributions, leading teams, shaping campaigns, and driving innovation across the industry.

PeteCase, CEO & Creative Chairman of Ogilvy South Africa, concludes: “Ogilvy has helped develop an incredible number of industry giants, which is why we’re often referred to as the ‘University of Advertising.’ As we celebrate 10 years of the OG Programme, we take huge pride in the lasting impact this investment is having on our industry.

"Our graduates have not only shaped iconic work for our clients but continue to influence the industry both locally and globally. Some having moved on to work in agencies all around the world. This programme remains a vital part of our commitment to developing future talent and leaders of our industry. We look forward to opening our doors once again and encourage all future leaders to apply and join us on this incredible journey.”

Applications for the 2026 intake are now open.

To apply, visit www.og.ogilvy.co.za, read the brief, and submit your idea board, idea card, and a 60 to 90 second video that shows us who you are and what you can bring to the table.