21 April 2021

CHAMP Sponsorship Adds To New Business Haul With Cycling SA Win

Submitted by: Dominique Krause

CHAMP, the DUKE Group’s newly launched sponsorship agency, has recently been appointed to partner with Cycling South Africa (Cycling SA), the national governing body of the sport of cycling in South Africa.

CHAMP has been appointed to review the existing commercial structures and models for several of Cycling SA’s properties ranging from grassroots development, community programmes and including their performance categories.

Commenting on the agency’s appointment, Champ Managing Director, Meagan Fester says, “We are extremely honoured to be working with Cycling South Africa and look forward to helping the federation making an impact not only amongst cyclists but the broader community, through stronger connections with brands aligned to their various properties.”

Cycling SA President, Ciska du Plessis adds, “Cycling SA has embarked upon a new direction for the federation with the vision of becoming one of the top 5 sports federations in South Africa. We believe that CHAMP, their depth of experience and comprehensive understanding of our market and requirements, will serve to strengthen the Cycling SA brand and the disciplines contained therein.”

Published in Sports Range