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John Westermeyer joins Eva-Last to harmonise global sales programmes

Published: 14 June 2021

Johannesburg, SA (June 14, 2021) – Building materials group Eva-Last has appointed John Westermeyer as director of sales enablement and programme management, signalling a new era for the South Africa-based group as it scales up its international distribution.

With more than 20 years’ experience as a sales and marketing professional for leading international companies such as American Express, British Airways, Philips and Lixil, Westermeyer’s strategic marketing management and analytics skills have laid the foundation for his role at Eva-Last where he will coordinate routes to market for a broad array of Eva-Last products.

Eva-Last CEO Marc Minne says Westermeyer’s task in this newly created role will be to maintain, build and develop sales programmes in various territories globally. “John is a strong candidate from a sales and marketing point of view, but he’s also great at analytics. Our product mix depends heavily on the particular sales channels in each territory, which means there is a great deal of complexity that needs to be managed, monitored and optimised as we scale up our international reach.” 

Westermeyer will also head up Eva-Last’s new loyalty programme, the Contractor Rewards Programme, which will reward contractors for selecting Eva-Last products through a tiered rebate system. “Again, this is a tremendously complex programme that has the potential to deliver great impact for Eva-Last, and John is the perfect person to implement this important programme in the next phase of our global growth strategy,” says Minne. 

While the growth phase presents an exciting opportunity for Westermeyer, he says there is more to the company that rounded out an irresistible offer. “I’ve been an avid recycler and urban vegetable gardener for years, so environmental causes are close to my heart. The more I found out about Eva-Last’s green credentials, and the more I discovered the team’s passion about their contribution to environmental stewardship, the more I was drawn to Eva-Last.” 

Eva-Last’s track record over 15 years was also a factor. “To see what the team has accomplished in that time is incredible, especially because there is still so much remaining to do. You sense a tremendous energy in the organisation even as their feet remain grounded about the challenge of global growth that lies ahead. I am excited to be joining with the main task of improving sales efficiency in reaching customers. Sales enablement at this scale is definitely a rare opportunity at a South Africa-based company, and I look forward to taking Eva-Last products to market in the most efficient and sustainable way,” Westermeyer says.

THE ANNUAL CAPE KNIFEMAKERS GUILD SHOW

Published: 30 October 2018

On Friday and Saturday the 23rd and 24th of November, the Cape Knifemakers Guild will once again be holding their annual Knife Show at Jansen Hall in Milnerton to showcase and sell their wares. Each of the unique knives on display and for sale have been handmade by guild members.

So if you would like to see and own any of these amazing pieces of workmanship or even to find out more about becoming a knifemaker yourself, make sure you get down to the show!

Friday, 23 November 2017, 12h00-18h00
Saturday, 24 November 2017, 10h00-15h00

Jansen Hall, Jansen Road, Milnerton

Entrance fee: R30 per person, R50 per couple (valid for both days)

For more information please contact Neels Roos on 083 449 0799 or Warwick Meaker on 083 225 2241 or visit http://capeknifemakersguild.com/

 

 

Polyflor welcomes new Sales Consultant

Published: 18 May 2017

Polyflor SA is proud to welcome Sipho Zwane as a new sales consultant based at its Gauteng head office.

Zwane grew up in Orlando West, Soweto and attended both his primary and secondary school in Eldorado Park. He completed his Bachelor of Business Administration at CIDA City Campus, majoring in Marketing Strategy and Human Resources. 

“I have a vibrant personality and enjoy rewarding challenges. I’m like a seed that grows remarkably well in the right soil. For this reason, I’m very excited about my new position, the new environment and the new team. There is a positive and vibrant energy at Polyflor, and it is great to be part of a group of flooring specialists that share the same values regarding customer service and excellence”, Sipho divulged. 

Prior to joining the Polyflor team, Sipho was employed as a sales consultant for Barloworld Equipment in Polokwane. In his new position, Sipho says he will be responsible for establishing and maintaining mutually beneficial relationships with clients in order to achieve and exceed targets - for both Polyflor and the client. 

Contact details for Sipho Zwane: 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Landline: 011 609 3500
Cell no: 0828874667
Web address: www.polyflor.co.za 

12 Hour Period Protection, No Strings and No Wings

Published: 18 August 2014

Woman of today have realized that getting their period every month is, well I guess, just the way life goes. In 1996, Instead, Inc. pioneered a new alternative to tampons and pads with the development and release of its innovative Softcup.

Now in 2014, Maybe MOM is proud to announce that they have made this product tagged ‘The Next Generation of Period Protection' available to the South African market. Maybe MOM Instead Softcup gives you 12-hour wear time, comfort and convenience during your period allowing ladies to live life without interruptions.

Softcup is a flexible cup that is worn internally, around your cervix. It collects, rather than absorbs menstrual flow. It's hypo-allergenic, latex-free and completely safe when used as directed. Softcup has gained popularity for its many advantages over traditional methods of feminine protection including greater safety, longer wear-time, and clean sex during “that time of the month. Softcup can be worn during any activity including sports, swimming and sleeping.  Use one reusable Softcup for up to three cycles, which makes it Easy on the Earth and Easy on the wallet retailing in stores for only R49.99.

More than 200 million Softcups have been sold since the product’s introduction in America in 1996, and there has never been a reported incidence of Toxic Shock Syndrome (TSS). In extensive laboratory testing Softcup did not promote the growth of the bacteria that causes TSS. Softcup does not change the body’s natural environment nor does it alter the body’s pH levels, natural bacteria levels or absorb the body’s moisture. “It allows me to use the softcup until the last day of my period, even when my flow may be little to none, it’s comfortable and does not cause dryness or irritation” says Amanda, owner of Maybe MOM South Africa.

“Because the Softcup was uniquely designed for the modern-day woman, it has grown tremendously and developed staying power in the American market, proving an excellent alternative to tampons and pads,” said Joseph Pike, CEO of Instead. Women have embraced the concept of the Softcup because of the greater flexibility and control it gives them over their lives.  In fact, when the Softcup is not offered somewhere, women seek it out rather than buy the alternatives.

The Softcup is an FDA-approved, reusable menstrual product made from a non-absorbent, non irritating polymeric material that has been used for over 20 years in health care products such as catheters and baby bottle nipples and contains no latex. It has undergone extensive toxicology, bio-compatibility and microbiological tests as well as human clinical testing, and contains no drying chemicals or fibers. 

12-Hour Period Protection, Instead Softcup is a proven advancement in period protection. Try it and you'll see how it fits into your busy life.  

For more information and to purchase contact (Wholesale enquiries welcome)  Facebook: www.facebook/maybe mom.com / Website:  www.aeadistribution.co.za /Your nearest Checkers and Checkers Hyper stores as well as Medi Rite Pharmacy’s    For Interviews: Amanda or Elie Kouaiky /Tel:   +2783 2928292 / +2782 8881816 / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

Advertising & Marketing Trends for 2009

Published: 12 February 2009
{pp}It's human nature to avoid confronting bad news and to imagine that today's troubles will pass more quickly and easily than they really will. I recommend that in terms of marketing, assume the opposite: business conditions will be worse than you actually expect.

SaleSearcher brings savvy customers straight to you

Published: 17 November 2008
{pp}SaleSearcher, www.salesearcher.co.za, the newly-launched online sales and specials listings site, gives South African retailers an innovative opportunity to capture additional customers during this time of economic belt-tightening.