The service offers online listings of special offers and sales from a range of retailers, both online and offline from across South Africa. The SaleSearcher site allows customers to search for sales according to merchant or by specific product category.
Despite the current economic situation in South Africa and around the world, the reality is that consumers are still going to shop for Christmas presents, buy new summer wardrobes and entertain during the festive season. However, with our Rands and cents not stretching as far as they used to, consumers are becoming more savvy and aware of how they are spending their money.
SaleSearcher provides retailers with a unique opportunity to reach these customers today and build them into loyal followers for when the financial situation improves – so stealing the march on competitors. Part of the service includes an aggressive online marketing campaign to take SaleSearcher and its listed suppliers to as many consumers as possible.
The site is the brainchild of young South African entrepreneur, Ryan Ferreira. After working and travelling abroad, Ryan spent six months this year researching the viability of SaleSearcher.
“I was amazed by the savings that a consumer can make if they have the time and energy to search out the sales in their area. It struck me that by bringing together customers and suppliers via a web site, I would be creating a win-win situation for both groups,” said Ryan, founder of SaleSearcher.
“This is a great idea,” said Eric Edelstein, founder of Springleap, www.springleap.com, the online t-shirt retailer. “Shops who don’t have an online presence instantly get one thanks to SaleSearcher. And companies like Springleap, which is primarily an online operation, get to widen their marketing footprint and compete head-to-head with the bricks and mortar guys.”
It is apt that a web site celebrating sales and special offers, kicks off business with a promotion of its own. Any retailer signing up to be listed on Salesearcher before the end of November will receive a free listing until February 2009. To sign-up – visit www.salesearcher.co.za or email media@salesearcher.co.za.
Contact Information:Vanessa ClarkTwokats Communicationswww.twokats.com Ph: +27 82 335 1117Email: vanessa.clark@twokats.com
About SaleSearcher SaleSearcher, www.salesearcher.co.za, offers a quick and easy way for consumers to search for sales and special offers from retailers located around South Africa. It allows consumers to make the most of their hard earned Rands by pinpointing the sales they are looking for, and gives retailers an additional platform to engage with South African customers that have money to spend.