The general consensus is that public relations services include the standard offerings of drafting media releases, dealing with the media, strategy and general client management, with the aim of building mutually beneficial relationships between organizations and the public.

However, with the fast-growing digital environment and budget constraints, we’re moving into an era in which clients prefer having all their marketing and PR needs met under one roof. It is more convenient (operationally and financially) to pay a single service provider to manage all aspects of a company’s PR strategy – traditional and online activity and marketing – than paying multiple agencies.

Not only does this save them money but it saves today’s most scarce commodity: time. Many PR agencies have latched on to this trend by expanding their service offering with an equal balance of traditional and online PR, in order to give the best service and retain their clients.

As PR agencies, we should strive to bring these services under one roof, if we want to become indispensable to our existing and future clients. How to do this: Asses your current service offering This should be fairly easy to do. It will allow you to compare the current status of your service offerings and actual capabilities. Your website and corporate profile should summarise the bulk of your offerings.

It is after all the virtual front door of your business. Asses your existing client business needs and do a gap analysis You should have this information at hand as your PR strategy should be aligned to your clients’ business objectives!

If you do not, a good place to start would be a strategic workshop with your client to assess the current and future goals of their business and the services they would need to help reach it. Your findings should help to highlight any areas that may be lacking.

For example, if you are a traditional PR agency and your client wants to expand in the social media realm, this should be an indication that you should either: Hire a digital strategy resource internally and train your existing staff (it’s pointless retaining this skill with one individual, spread the love).

Take on the digital strategy and outsource the project to an external provider (this is not always recommended as it could end up being costly and there’s nothing stopping your client from searching for greener pastures – a traditional agency with digital experience.

Once you’ve identified the gaps, you can now decide on steps to take to secure your company as the main client service provider with the necessary offerings. Look at current and future trends It’s always good to keep ahead of trends.

This allows you to guide your clients effectively and prepare yourself, staff members and clients to take advantage of being ahead of the curve. Read about what local and international agencies are doing, network as much as you possibly can, send staff members on training and RESEARCH.

These are but a few steps to take to ensure that you keep ahead of your client needs. Adjusting may not be easy but will be well worth it in the long run.

Times are tough and when the tough get going, the going gets digital!

Pretoria, 28 August 2018 – To celebrate its 3rd birthday on October, Africa’s only LGBTQ+ radio platform, GaySA Radio, is adding several series to its offering.

Three years ago, two friends came together and launched GaySA Radio, which has grown from a volunteer organisation to a professional digital media company employing twelve staff. It has been a long and hard battle to start and operate the station without any substantial budget, and finding income through advertising has been a major challenge. But, against all odds (and even some bad mouthing from prominent LGBTQ+ people) the team is standing strong and working hard to extend the service and bring quality LGBTQ+ content to the GaySA Radio audience.At the moment, GaySA Radio broadcasts live from the studio weekdays 9 am to 7 pm. In October, this line-up will be extended to 9 pm, ensuring a solid twelve hours of curated broadcast content to keep you informed and entertained every day of the week. Saturdays are also getting a bit of a facelift.

Apart from the established weekday shows (The Workday Jive, Rainbow Talk, The Gay Agenda and Cocktail Hour), GaySA Radio is adding a string of new series to its lineup.

Cocktail Hour is an existing show that is getting a major makeover. Broadcast weekdays between 6 and 7 pm, this daily show is changing slightly to bring you a daily top 5 countdown, and the music of a specific artist. The top 5’s cover everything from countries that recognise 3rd genders, queer black icons, gay actors who played straight roles, and many, many more. The music features highlights from our new playlist and introduces LGBTQ+ musicians. Annemarie is your host for this series.

#MyTransJourney is a series of interviews with transgender persons about their journeys of discovery. Some have just started, others are well into the process, while some have finished their transition. Rian Pelati is our host who, starting in the second week of October, will introduce the people and bring their stories to you.

Marriage Material is a short series recorded at the first Open Mic Day held in Pretoria. In each episode, a different LGBTQ+ couple tests how well they know each other. This fun, lighthearted show, will alternate with #MyTransJourney from October.

Rainbow Families is a series that looks at LGBTQ+ families in all its forms. Adoption, surrogacy, having your own kids, families without children, what defines a “family?”, these and more questions are under the spotlight in this series.

Soul Searching is back for a repeat season. This series deals with various aspects of spirituality and is hosted by renowned hypnotherapist, Tom Budge.

Time Warp is a new monthly series that is the follow-up to the old Back to the 80’s show. In this series, we travel back to different eras and look at some of the LGBTQ+ history that has brought us to where we are today. Filled with music from the era, this nostalgia will run deep!Gadget Queens is hosted by our resident straight boy and LGBTQ+ ally, Ethan. He investigates the latest gadgets, rates them and helps you understand new tech.

Theatre Bitches Annemarie and Hendrik regularly attend opening nights and bitch about it later! They sometimes have guests who have seen the shows under review and bring you reviews, their opinions and recommendations.

LGBTQ+ Business Support Series. Do you want to learn more about how to use social media for your business? Or how about some tips and advice how to structure and operate a LGBTQ+ business? These are just two topics that form part of this ongoing series that support small LGBTQ+ business.

Here Comes the Spouse deals with LGBTQ+ weddings. Whether it be venues, clothes, how to conduct the ceremony, legal issues – these are all the topics of this special series that debuts early next year.

Best of… The Workday Jive, Rainbow Talk and The Gay Agenda is released every Friday, so if you missed the shows during the week, you can listen to the weekly podcasts at your leisure. These series will also be broadcast on a Saturday.

The exciting news is that there is space within any and all of these series for advertisers or sponsors to attach their name to it. Whether it is just to show solidarity with LGBTQ+ or targeting specific products at the target market (wedding venues, make-up products, etc.), the opportunities that are presenting here can have value long into the future, as on-demand listening ensures that the content has a long shelf life.

You can listen to the live broadcast, listen to podcasts, explore articles and news, and so much more on www.gaysaradio.co.za

663 million people in the world live without clean water. That’s nearly 1 in 10 people worldwide. For people in developing countries, clean water can change everything.

Charity: Water is a non-profit organisation bringing clean and safe drinking water to people in developing nations. They are a passionate community of world-changers who are working toward the day when everyone has clean water to drink.

Alliance Media is proud to support and donate financially to this worthy cause.

Alliance Media has an entrepreneurial spirit and is focused on supporting charity initiatives that grow Africa. “Supporting a charity that provides clean and accessible water to communities in Africa, allows us to make a difference that could not have been done without the support of our valued customers” says Greg Benatar, the Sales and Marketing Director at Alliance Media.

Recognised as the pan-African leader in outdoor and airport advertising, Alliance Media has the widest coverage on the African continent with 25,000 sites. Operating in 23 countries, with over 20 years’ experience, Alliance Media has been awarded “Best Outdoor Advertising Company” in multiple markets for the past 10 consecutive years.

For more information about how Alliance Media grows brands in Africa or to advertise in any of the countries in which Alliance Media operates, contact the Africa desk at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +27 11 880 4664. 

World’s fastest growing influencer marketing platform focuses on building a strong local team to deliver targeted services to the South African market(Johannesburg, South Africa) April 09, 2018 - indaHash, the global technology platform that connects more than 600,000 digital influencers has committed to expanding its South African footprint by investing in strong local talent. The team brings unparalleled strategic value and influencer marketing expertise to the South African market having already delivered successful campaigns for well-known global and local brands such as Coca-Cola, Telkom, Sony Mobile, Shell and Magnum.

“We believe it is key for us to develop a highly skilled local development team that specialises in influencer marketing and allows us to drive the business in a positive direction,” says Federico Dedeu, indaHash Business Development Leader, EMEA.Federico Dedeu is an experienced manager with more than 18 years of experience in the disciplines of marketing and advertising. He’s held senior roles at some of South Africa’s most prominent organisations, such as Wunderman and Mediacom, and has taken the lead on accounts for brands such as Coca-Cola and Standard Bank. Led by Federico, the new team comprises Hayley Wessels and Faheem Ahmed as the new Business Development Managers - both bringing extensive experience to the business.

The company will also be welcoming additional new members over the next few months to meet the exponentially growing demand for indaHash’s services. Faheem Ahmed has more than 12 years of experience in the advertising and media industry and with more than four years of hands-on influencer marketing expertise. He understands the South African landscape and has significant expertise in campaign execution and client management.

Hayley Wessels has more than eight years’ experience in the digital media industry with an extensive network of marketers, media buyers and brands. She understands how to deliver on the value and return on investment of influencer marketing and is focused on growing the business in South Africa.“While influencer marketing is still in its infancy, indaHash brings years of working experience to the market as the key members of our team have been involved since it began,” says Federico.

“We bring unparalleled strategic value and execution know how – recognising opportunities and pitfalls and advising our clients appropriately. We leverage the indaHash platform to provide our clients with bespoke campaigns and brand ambassador deals.”Brands and agencies will have direct access to the indaHash team, receiving the latest information about influencer marketing, trends, insights and even upskilling workshops.

The South African landscape may well be in the early stages of influencer marketing trend, but indaHash has created a team that assures brands, influencers and marketers of exceptional campaigns and support.“Our strong local team, supported by our advanced campaign management dashboard, will create personalised campaigns with extensive reach and engagement that will deliver unparalleled transparency, measurement and results” concludes Federico.

Gauteng based digital marketing agency Stilt Media are making waves as one of the few completely black women owned and led agencies in the current South African marketing and advertising landscape. The agency is already disrupting the typical client/agency relationship by using technology and data to add real value and return on investment to clients’ bottom lines. 

Founded in 2015, Stilt Media headed up by Marketing Director Mimi Mphaphuli and Managing Director Tina Manyanya. Both women come from impressive leadership and management backgrounds, with Manyanya having headed up her own department at Publicis Media and Mphaphuli having lead a department at Ogilvy.

The pair decided to start up Stilt Media after noticing a gap in the current digital marketing environment in terms of service and delivery. They aim to use their unique backgrounds to create better processes and build better strategies to boost clients from an operational and business development point of view.
So what makes Stilt Media different?

“To start with, we believe in the power of technology and data and how it can be used to add measurable value,” says Manyanya. “We’re used to seeing the scenario where a client comes to an agency with a bunch of cash and tells them to run a campaign without having an understanding of what they agency is going to do and why. We want to use the data, analytics and tools at our disposal to demystify what we do, so clients can see that everything we recommend is from a strategic point of view. We don’t want to waste the client’s money.”

“So many South African agencies just take their client’s funding and rely on automated tools to do the heavy lifting for their social media and search campaigns,” adds Mphaphuli. “We’d rather dig deep into the data, so we can understand how to constantly better optimise our campaigns.”
“We’re very interested in where technology is going and in investing in tools that can help make things easier and more affordable for our clients. Whether it’s more efficient reporting tools or more efficient programmatic processes, we’re always looking at ways to get more insights without cutting corners.”
The pair acknowledge that the current advertising industry has a reputation for a lack of transparency, and hope to build trust through becoming strategic partners to their clients – and not just another agency. 

“We understand that the industry has for a very long time operated without transparency and clients have been kept from seeing where their money is going and how it’s being spent. What we are doing is telling them what the work we’re doing will do to their bottom line,” says Manyanya.
“We are interested in being strategic partners and taking things beyond a typical client agency relationship. We’re asking ourselves, ‘how can we assist you and partner with you to help your business grow holistically?’”
Stilt Media also believes in fostering the next generation of black, female digital marketing leaders, and have created a paid internship program to facilitate this.

“Having both grown up in agency environments, we understand what the typical internship can be like,” says Mphaphuli. “We don’t just want to give them meaningless jobs to do. We want them to understand the thinking behind what we do and take ownership of it. We want to encourage a spirit of entrepreneurship.”
Stilt Media is currently taking on clients across verticals, and already has partnered with several major South African agencies as well as clients in the technology, automotive, financial and entertainment sectors.

To get in touch with the company, contact 011 463 5767

24 October 2017, Johannesburg, South Africa

“Maths is to the mind what love is to the heart”, Edzai Zvobwo, Chief Genius at MathsGenius Leadership Institute (MGLI) strongly stated in his seminal book entitled The Mathematical Genius in You. The self-anointed maths genius has graced many a stage in South Africa and beyond in his bid to change people’s attitude towards mathematics and has used all sorts of platforms to preach the gospel of mathematics.

The 1873FM, an online radio station run by the leadership development network, The 1873 Network, announced on its social media pages that Edzai Conilias Zvobwo a.k.a MathsGenius will be joining the lineup of hosts as he tackles issues pertaining to problem solving and critical thinking for success. According to the reports, the MathsGenius will have the first show on the 24th of October 2017 at 9 PM South African time.

The show will be run every day at the same time.The show is a culmination of his efforts and passion for mathematics; this is evidenced by his motivational works across schools in South Africa. He has participated in intervention programs in the townships through workshops and camps assisting struggling learners.  Edzai called himself The Mathematical Evangelist on a Mindset TV programme.

A lot of MBA students from leading institutions of higher learning have benefited from his tutoring of research methods and statistics. His dream is to demystify mathematics and ensure that learners become good problem solvers. Edzai is a firm believer of the theory that Africa can be liberated if her people are mathematically literate and apply the problem solving thinking methodology to find solutions to social, political and economic problems that have long hounded the “Mother-Continent”. Good problem solvers will eradicate poverty in Africa. To become a good problem solver, one needs to be trained to think like a mathematician to achieve this.

He possesses a BSc Honours in Applied Mathematics, Diploma in Business Analysis and Certificate in Data Analysis, Certificate in Monitoring and Evaluation. Edzai has a good understanding of the Software Development Life Cycle and the value of keeping projects on time and within budget and meeting client requirements. His appreciation of methodologies for succeeding in the studying and applying mathematics in real world situations has led him to become a crusader for South Africa’s most feared subject.

Tune every night at 21:00 South African time on http://the1873fm.com

Johannesburg, 14 August 2017 In an industry where a mere 3% of directorship is held by women, Keshia Patchiappen is paving the way for women of colour with her dynamic, strategic approach to the realm of digital marketing and communications. Keshia has experienced a stellar career trajectory, rising from an intern to CEO through 11 years of experience across all advertising platforms.

Keshia initially took on a law degree, but by her second year of studies she had fallen in love with her second major - Communications. She completed her studies at the University of Kwa-Zulu Natal in 2007, obtaining a Bachelor of Arts degree in Media and Communications, English, Drama and Performance. Thereafter, her humble beginnings in the communications industry took place at Olivia Jones Communications in Durban, where she worked as an intern. Keshia then moved up to Johannesburg and began her tenure at The Creative Council as a Campaign Manager in 2008.

By the next year, Keshia had moved to Ogilvy as an Account Executive. During her five years here, she climbed through the ranks to Senior Account Manager and worked on brands such as Ford, SAP and Motorola.

Keshia joined Riverbed as an Account Director in 2014, and it was here that her flair for strategy, entrepreneurship and new business development flourished. She attributes her growth and passion for integrated communications solutions to her mentor, Monalisa Zwambila, Riverbed’s owner and director and all-round marketing and communications maverick. While at Riverbed, she worked on major accounts such as PPC and Nestle.

Keshia was appointed as a director and CEO of Condriac Digital Communications in March of 2017. She was drawn to Condriac because of the agency’s processes and attention to detail. She says the following, “Agencies often try and fit a square shape into a round hole; but at Condriac we’re different – we’re looking at individuals who don’t have specific qualifications but a certain mindset, a love of data, creativity and passion.” Keshia believes that diversity works hand-in-hand with creativity, and under her watchful eye, the Condriac team has grown from 4 to 22 people since April 2017.

Keshia is passionate about revolutionising the way in which brands are marketed in the digital space, and is extremely focused on the inclusion of data in cohesive Public Relations and Communications strategies. Data is central to all of Condriac’s strategies across the board in order to create tailored solutions to client’s unique needs. Keshia’s tenacity, creativity and thorough knowledge of the industry allows Condriac to continue to break new ground and provide clients with an invaluable competitive edge.

About Condriac

Condriac Digital Communications is a full-service communications agency that specialises in programmatic lead generation, public relations and web development. “We’re in the business of bridging the gaps between consumers and brands”.

The Condriac Digital Communications team will help you ensure that your brand remains engaging and relevant at an ever-evolving digital landscape, shaping your online footprint to meet the needs of demanding and digital-savvy clientele. Condriac follows the data, creating calculated, data-informed content, strategically placed online through social media and search engine optimisation, supported by targeted digital media to drive new and existing audiences in order to generate predictable and repeatable results.

This Big September, LottoStar, in collaboration with Joburg’s biggest radio station 947, is giving one lucky South African the chance to decide what they would do with one million Rand. That’s right – we’re giving away R1 million to one lucky winner with the How Lucky Can You Get competition. It gets better: as a way of paying it forward and recognizing those who go above and beyond for others, we’re also giving non-profit organisation (NGO) The Grace Factory R1 million.

So far, members from LottoStar, 947, The Grace Factory and the public have made up 2 000 packs and we’ve delivered about 500 packs to six hospitals around Gauteng.

Who is The Grace Factory?

This NGO’s amazing work includes supporting children’s homes by providing them with basic necessities such as clothes, blankets, nappies, baby formula, and other toiletries. Founded in 2013 by Amy Westerman, who currently works full time in a corporate firm as a Chartered Accountant, Alison Wright works at the organisation full time and spends her days collecting clothes, dropping off and following up on donations. “Words cannot express how grateful The Grace Factory is for this life changing donation,” says Westerman. “What started out like any old Monday, was one of the biggest day's in The Grace Factory's history. The R1 million is more than we ever could've imagined and we can help more people with this money than our wildest imaginations could've ever dreamed. Thanks to Lottostar and 947 we can change the lives of so many vulnerable moms and babies. The community of JHB (and now PE, Cape Town and even Welkom) has been so very receptive towards what we are trying to achieve. We have had so many volunteers offer of their time and baby donations and we would like to thank each and every one of them. Together we CAN (and will) make a difference in South Africa."  

The How Lucky Can You Get competition  

Entering is extremely easy: head over to 947.lottostar.co.za and predict 7 numbers. As a registered LottoStar player, the winner will receive R1 million and a non-registered player will receive R500 000. The winner will be announced during a live outside broadcast with 947’s Breakfast Xpress team on the 3rd of October. Those who try their luck will essentially be playing on one of LottoStar’s most played games, the SuperEnaLotto. Played all over the world, this Italy based game started in the 1950’s, and draws take place on Tuesdays, Thursday and Saturdays at 21h00 (GMT+2) in Rome. Those betting on the SuperEnaLotto choose a total of six numbers out of 90 and a bonus ‘SuperStar’ number. If the chosen numbers match the numbers that are drawn – or a combination of them - the player will place in one of the game’s total of 14 prize tiers.

About LottoStar Licensed and regulated in South Africa by the Mpumalanga Gambling Board, LottoStar is the first website of its kind to ever be launched in the country for the South African market. Offering up incredible potential winnings which have never been seen before in South Africa by allowing players to bet on the results of a hand-picked selection of spectacular international lottery games. You decide the potential of your winnings with the exciting boost function and you get to decide when you want to play, and how you'd like to play.  www.lottostar.co.za

For more information / interviews, please contact Maria Pavli on This email address is being protected from spambots. You need JavaScript enabled to view it. / 076 411 5610. The Grace Factory: Amy Westerman on 082 925 5557 / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

By Tonya Khoury, MD of ROi Africa

Media monitoring is not glamorous, it brings endless challenges and long hours – but I love it.  When I look back to the days when we manually cut up newspapers and measured articles per centimetre with a ruler, recorded broadcast stations on VHS and Beta tapes all the way to the ground-breaking electronic systems we have today…It’s easier, but it’s still not easy. One does not simply turn on print and broadcast in a media monitoring company with a mere flick of a switch. Often our market doesn’t realise the level of work involved in bringing accurate tracking. Quite frankly, media monitors don’t know what they’re letting themselves in for!

Being able to boast print media monitoring service does not only include a few daily publications. ROi Africa scans an average of 5000 pages every hour, which translates to over 2000 titles a month. That’s just the scanning. One also has to get those 2000 publications through the door…and timeously (which is a challenge in itself).  It’s one thing to pick up The Star and Daily Sun from the garage on the corner, or pick it up electronically from an online press portal.  It’s a completely another thing to bring the Maluti News from Bethlehem through the door within the required timeframe.

We find that online media is quite representative of media coverage, but it does not equal print. Irrespective of the electronic system you are using, covering print entails subscribing to or buying every newspaper in this country. Think about it…. people in Bethlehem count. They have a definite opinion and if you don’t cover that opinion, you can’t possibly call yourself a print media monitor.

Then once that paper comes through the door, it may have had a long journey and is crumpled, wet or torn…get out the ironing board and iron and whatever else is needed - time to flatten and dry that publication and get it ready for scanning… mind your inky fingers. Don’t touch your clothes. Gone is the ‘glamour’ of media monitoring!

Before you push that publication through the system, you must have an AVE calculation. Whether you are a fan of AVE or not, most companies require some form of monetary value attached to each clip. For that we require the publication’s rate card, which is not always readily available.   

Here’s another challenge: supplements can differ from region to region and are sometimes not delivered along with the main paper. It’s an art just to know that there is a new supplement and the Gauteng version differs from the one in the Western Cape.

So once you’ve got all that, you can let the computers take over right? Nope! (although it would have been nice!) Keywording cannot be determined by computer alone. It’s fine if you’re a Sasol or an Engen, but when you’re a Shell or a Total there are a bunch of irrelevant keywords that can end up in the hands of a client – you might end up with clips on sea shells, shell schemes, shell funds, budget total, and even total chaos (in more than one way!). Also, you have to consider spelling variations – do you know how many different spelling variations are there for well-known brands like Liqui-Fruit?

Enter the experts - all trained and learned individuals that have to physically read the content that the computer provides to ensure it means delivery within the client’s brief. Which in itself can differ in effort if you, for instance, compare the yield between the FF+ and EFF in the past elections, EFF swamped the charts with a whopping 60% of the coverage over a 100-day period, where the FF+ didn’t even make a dent.

Broadcast can be an even bigger challenge. 24hours of tape is 24 hours of listening / watching. Programming can help but will never assist in the monitoring of aspects like ‘DJ Banter’. We all know that a brand can live and die by a DJ’s opinion. Programming doesn’t make contingency for what happens between programming.

At ROi Africa we cover 24 hours of broadcast, we live listen to talk radio stations allowing our clients to get informed as it happens, rather than waiting for the processing / programming to dictate what is delivered when.  Recording and quick scrolling tools assist with the speedy turn around our market requires. Unfortunately, voice-to-text is great technology, but does not work in the South African context, especially with languages outside of English and even with English it is only 20% accurate because of our various dialects.

Online and social media are easy to track, within the frames of privacy laws. Big media pipeline suppliers make it a simple exercise of coding and refinement. Traditional media plays an integral role in a company or brand’s media coverage and subsequent reputation. 

One does not just pick up a few online print publications and call yourself a traditional media monitor. It involves a lot more. Yet nothing beats that feeling when you catch a breaking news story impacting on your client and you can alert the client, setting off a media wave of stress and chaos, but resulting in your client’s company or brand’s reputation remaining intact or even stronger. That is, above all, what media monitors are there for…even know they don’t always know what they let themselves in for!  

FOR MORE INFORMATION:

Tonya Khoury 073 874 5377
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Twitter: @tonyaroi / @roiafrica
Facebook: Facebook.com/roiafrica Linkedin                                               

International Data Corporation (IDC) today announced that more than 100 key ICT decision makers will be in attendance at its upcoming South Africa CIO Summit, to be held at The Maslow Hotel in Johannesburg on March 24 and 25 under the theme ‘IT Meets Business’. The global advisory services firm said that technology leaders from the private sector will join senior government advisors and a roster of highly influential CxOs at the event as some of the world’s most innovative technology vendors address the key issues facing organizations in today’s constantly evolving ICT environment.  

“Across the country, organizations are faced with the task of driving innovation and implementing emerging products and services while also trying to improve operational efficiency,” says Mark Walker, associate vice president of sub-Saharan Africa at IDC. “This will be a key topic of discussion during the two-day summit, as will the importance of closely aligning the strategies and goals of the organization’s IT and business functions.”  

Walker says that the CIO today is facing a number of different challenges which has forced them to change the way they operate within the organization. “They need to focus on business priorities rather than just a purely technical discussion, and are continuously tasked with ensuring that the technology they implement drive business priorities,” he says. “This means that in order for them to succeed, they will have to be able to exert influence within other parts of the business, translating technology terminology into business speak and showcasing the value that these solutions bring to the business as a whole.”  

IDC is also pleased to announce that it will be introducing a set of two unique, informative workshops, based on its IT Executive Programs. IDC’s IT Executive Programs consist of a series of research agendas aimed at helping today’s IT executives make more effective technology decisions. “Our IT Executive Programs are underpinned by accurate and timely fact-based research created to assist IT executives in mitigating technology risks, maximizing the effectiveness of IT investments, and identifying and capitalizing on new opportunities,” says Walker. “The aim is ultimately to enable IT executives to make decisions that drive innovation and agility across the organization while ensuring that IT and business objectives are fully aligned.”  

The CIO Summit presents an opportunity for CIOs and ICT professionals to gain insight from industry experts as well as CIOs on critical business and technology issues. IDC analysts along with numerous local and global ICT vendors will be on hand to present their unique insights into the trends that are shaping ICT adoption across the country, while a variety of senior line-of-business executives will offer that all-important non-IT perspective.  

For more information about IDC’s South Africa CIO Summit 2015 and to learn about the range of flexible partnership opportunities on offer, please contact Michelle Meldau, IDCs sales manager for Sub-Saharan Africa at This email address is being protected from spambots. You need JavaScript enabled to view it.. You can also tweet about the summit using the hashtag #IDCSACIO or visit the dedicated event website at www.idcciosummit.com/johannesburg.  

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 51 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.  

IDC in the Middle East, Africa, and Turkey

For the Middle East, Africa, and Turkey region, IDC retains a coordinated network of offices in Riyadh, Casablanca, Nairobi, Lagos, Johannesburg, and Istanbul, with a regional center in Dubai.  Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa, and Turkey currently fields over 130 analysts, consultants, and conference associates across the region.  

Contact for Media

Anulekha Shetty

Tel: +971 4 391 2741
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.