After the semi-finals and ahead of the last two games of the FIFA World Cup, South African based data analytics company, Principa, has announced their data-driven predictions for the final match scores.

Principa’s football world cup score predictions are done using predictive analytics and machine learning methods. The predictions have been submitted on Superbru.com with the purpose of seeing how well different predictive analytics techniques used successfully in other areas, can outperform the best human-made predictions. The best-performing algorithm uses the Bayesian Inference method. The model has been automated to adopt a machine learning approach in that it reselects variable and parameters every time it is run, adapting to how the world cup is unfolding. Results of games from previous rounds inform predictions for the next round and the model is proving more accurate than 99.96% of other Superbru predictions at this, after the semi-finals.

Principa have made their predictions available on their website: https://wonders.principa.co.za/principa-predicts-football-world-cup-2018

These predictions come after the model has been updated with the latest results from the knock-out rounds.

Principa have also created an overview of some of the more interesting insights discovered during the data preparations: https://wonders.principa.co.za/football-world-cup-2018-statistics

About Principa: Principa Decisions (Pty) Ltd. work wonders with data science to serve over 150 companies in 30 countries in Africa, Middle East and Europe.Principa’s data science solutions help customers answer questions about the past and present to anticipate future outcomes. Our data scientists, developers and consultants work together to develop data analytics products and solutions that derive answers, predictions and recommended actions from large and complex data. The data insights derived provide the information and knowledge from which to develop more effective strategies, increase efficiency and profitability and decrease cost and risk. 

Media enquiries: Estee Schroeder, 021 680 6341, This email address is being protected from spambots. You need JavaScript enabled to view it.

The inaugural Euro-Africa Football-Partnership Forum (EAF), will take place in Madrid, Spain on 26 September 2018 and it will follow the World Football Summit (WFS), which is taking place in the city from 24-25 September 2018.Gerom Media, the organisers of the Euro-Africa Forum is arranging for delegates from Africa to also attend the WFS with both events offering increased networking and partnership opportunities.

According to Gerrit Davids, MD of Gerom Media. “It has come as no surprise that the WFS has in such a short space of time, became the world’s premier football convention”.“More than 2300 delegates from 80 countries have attended in 2017 engaging with 90 international football experts debating key issues on how to take the game to the next level”.

Davids said that the stature of WFS bears testimony to the fact that it has just renewed its partnership with LaLiga “to continue working together in the promotion and growth of global football”.

The agreement guarantees that LaLiga will have maxim participation and exposure at WFS and it is hoped that it would extend its overtures to more African countries looking to partner them.

The Summit has also recently extended its partnership with the Johan Cruyff Institute, which will host a panel discussion with a number of ex-players on their transition to the world of football business.

The inaugural Euro-Africa Football Partnership Forum, taking place a day after the WFS, will facilitate discussions on sustainable cooperation agreements between European and African football associations (FA’s), leagues, clubs, player unions, academies, elite coaches, agents and other football organisations respectively.

Davids said that with the recent launch of the African Football Alliance (AFA) in both Johannesburg and Lagos, Nigeria, “football stakeholders from the continent will have no better event on offer, where they could discuss and forge cooperation agreements, not only with Spanish football bodies, but also potentially with the likes of the European Clubs Association (ECA), which is lead by Andrea Agnelli, Chairman of Juventus”.

The European Leagues, an association, which is the voice of 32 professional football leagues from across the continent has also been confirmed to participate in the WFS, giving African leagues the perfect opportunity to engage their counterparts on issues that are common to them.

Delegates will have the option to attend a Masterclass covering key aspects of football business, sponsorship and marketing.

Those making the trip to Spain will also have the opportunity to watch the likes of Real Madrid, Athletico Madrid or Barcelona playing in both the Champion’s League and LaLiga prior to the Summit and the Forum.

African delegates are offered a 50% discount on the Summit fee’s, which is subject to availability on http://www.sportsbusiness.co.za

For further details contact: Gerrit Davids (MD)
Gerom Media
Tel. 011-026 4891
Fax. 086 698 7882
Cell. +27 82 496 1657
Twitter: @SportsAfricaBiz
Skype: promaxico
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: http://www.sportsbusiness.co.za 
Physical Address: 16 Kirkby Road, Bedfordview, South Africa 2007

With the world gearing up to be entertained by the hottest football players on the planet, for a whole month in the World Cup taking place in Russia, South African based company, Gerom Media, Sports & Entertainment (Pty) Ltd has signed a deal with German based, Data Sports Group (DSG) to allow local websites to display up-to-the-minute data live 24/7 for the duration of the tournament. 

According to Gerrit Davids, MD of Gerom Media, the ‘live data feed’ is an ideal platform, which is seamlessly integrated into any website and it will give owners an edge over others since their visitors will be able to view real-time game information, in-depth match statistics and multiple data points for all 64 matches to be played during the tournament. 

Davids says, “the live data feed is an ideal tool for football clubs, leagues, FA’s, media companies, fantasy game providers, telecom and mobile VAS providers, companies running App’s, sports websites and commercial brands looking to create a connection between their consumers and the World Cup”. 

“Websites interested to display the ‘live data feed’ can either to do so by using our API, Widgets or a choice of Hosted Solutions”. 

“Publishers could use the ‘live data feed’ to complement existing content on their websites and we can even provide Widgets, which could be inserted under any news article, whether it is World Cup related or not.”  

“Telecom companies and Mobile VAS Providers could also use the API and opt to either receive auto text notifications generated from the database with Match and Goal Alerts, which they could distribute to their subscribers”. 

“Companies running Apps and sports websites have the option of using the ‘live data feed’ via our API or optiing for Widgets or Microsite services to display the data and statistics”.  

The ‘live data feed packages’ are offered on different tiers inclusive of Basic, Advanced, Archive, Graphics and Premium respectively. 

Ends/ For further information contact:

Gerrit Davids
MD
Gerom Media, Sports & Entertainment (Pty) Ltd
Mobile No. +27 82 496 1657
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

The future of the FIFA Confederations Cup looks uncertain and it is possible that next years event in Russia will be the last – but Russia will do everything possible to make it a memorable event.

This was evident as the host pulled of an entertainment packed event, which brought many famous Russian musicians to the stage. Two-time Olympic gold medalist Yelena Isinbaeva and five-time Russian Premier League winner Sergey Semak drew the teams of the World Cup warm-up tournament into two groups.

Group A – Russia, New Zealand, Portugal and Mexico

Group B – Champion of Africa, Chile, Australia and Germany

The opening match will be played on Saturday, 17 June 2017, with Russia taking on New Zealand in St Petersburg. Known as the ‘Cultural Capital’ of Russia this city will also host the final on 2 July.

The Cup winner will receive $4.1 million, with the runner-up still taking home $3.6 million. The huge prize money should guarantee great performances of the teams.

Russian President Vladimir Putin promised that all the stadiums would be built in time, ready for both events, Confed and World Cup.

Khaya’s management attended the Draw and confirmed that the FIFA World Cup’s ‘little brother’ will see a number of Khaya clients sending exploration teams to the event, as a ‘training exercise’ ahead of Russia 2018.

Global Sales Director, Rafael Sperotto noted: “The choice of Kazan for the Draw was very important to our clients. The city, being the least structured of the four Confed Cup host cities, allowed for a first impression of facilities and brainstorming of their plans.”

Today Khaya has a great selection of hotels with easy access to the Kazan Arena where the city will host Portugal vs Mexico, Mexico vs Russia and Chile vs Germany during the group phase, as well as one of the semi-finals.

Khaya Russia’s Country Manager, Elena Anaclerio, revealed:  “We concluded major deals with various hotel groups in preparation for both the 2017 Confederations Cup and the World Cup in 2018. We are ready, right on track, to offer our clients a wide variety of accommodation as well as transport options in all the host cities. We will make it happen… We are wherever you are!”