Priority Corporation, a new marketing company has opened its doors in Cape Town South Africa and Lesotho. The company’s specialty is on helping SME’s to launch and market new and existing products inland and across borders.

Priority Corporation is a group of street smart professionals with concentrated backgrounds in marketing gathered from serving Non-Governmental Organisation’s and independent Blue Chip Companies. The wealth of expertise provided by the team is complemented by latest innovative infrastructure, a nationwide and international footprint and a network of power agents across every major distribution channel.

The results of our Current SME’s Sales and Marketing Review indicates that 67% of SME’s do not market themselves and the very same alludes that the absence of marketing is the reason for sluggish growth and incurring losses instead of profits. Priority Corporation has been incorporated to address this problem which is causing closure of SME’s daily or keeping the remainder as Small Businesses without growth forever.

Priority Corporation Managing Director, Zwelithini Matsoso Says, “SME’s lose focus on what put them in the business in the first place which is selling and generating income and marketing is the area in which they need to capitalize on to make sales and revenues, marketing is like sowing a 5Kg of maize seeds in order to harvest 10 silos.” “We therefore work with brand developers, manufacturers, and retail outlets to ensure smooth transition from product packaging, product launch, product distribution, to consumer purchase all under one roof, this is the entire ecosystem that a brand requires to succeed.”

Matsoso Continues to say “As we built the brands and help them be cash generating machines for their owners, it is equally important that the bottom line performance can render sustainable brands, those which will be able to generate money even after decades not once off. We are even happier that we will be providing all our services at a reasonable amount for all SME’s, but most importantly we will be taking small business out of being small businesses to being global and legacy businesses not forgetting Batho Pele (People first)in our service offering.” Says Matsoso.

Email Us: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: South Africa: +27 82 703 1495 Lesotho:+266 27 00 1495

As the M2M market grows, horizontal strategies would progressively rise in significance, owing to the need for economies of scale and improved efficiencies, boosting service revenues in vertical segments by amalgamating systems and platforms.

It's not usual for telcos to make M2M apps all on their own as developing custom solutions is costly, lacks scale and is mostly outside the purview of many mobile operators' primary competencies.

It's essential for mobile operators to selectively choose their M2M partners based on their unique and integrated solutions. Besides just their technology edge, what's relevant would be their qualities that rope-in enterprise customers for mobile operators.

US-based mobile & wireless research specialist firm, TeleResearch Labs' advice to operators would be to pick those M2M partners which are apt with enterprise customers in critical domains such as automotive, healthcare, manufacturing, energy & utility. These partners must possess exhaustive research functionalities and the ability to support an operator's M2M footprint on a global scale. Such partners can provide additional support and efficient integration between existing and new infrastructures. Another factor in M2M partner selection is the ability of the M2M provider to support several mobile operators as enterprises desire simplified provisioning and management of devices and a same platform for multiple mobile operators eases the enterprise's M2M implementation.

Such operator-technology vendor partnerships are a necessity with M2M as not even a single mobile operator in the world possesses the ability to offer an enterprise a complete set of M2M solutions.

Looking for a detailed strategical handbook on mobile verticals in the M2M arena? Visit:http://www.teleresearchlabs.com/view_document/73-vertical-a-horizontal-worlds-of-mobile http://www.teleresearchlabs.com/

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +1   202-506-8078

TeleResearch Labs examines the scope and affects of big data on mobile vertical markets in its latest report: Vertical & Horizontal Worlds of Mobile.

TeleResearch Labs, a Maryland-based telecoms research company, foresees the worldwide expenditure on big data analytics/ hardware/ software touching US$125 billion in 2015. Big data projects would revolve around video/ audio/ imaging analytics. Data-as-a-Service (DaaS) solutions by IT vendors would gain traction.

Telcos have a huge opportunity in terms of big data analytics solutions in several vertical markets. Sectors such as retail, healthcare, utilities, media, financial services, security etc. are a few markets to which mobile operators could sell data under a DaaS business model.

In this, enterprise customers also present a prime business opportunity to telcos. The big data analytics market is projected to increase by almost 40% between 2014 and 2020.

Despite the applicability of big data analytics in almost all mobile vertical markets, telcos operating in such spheres often do not know how to use it and its various advantages. And so, many realise the need for big data's role in their operations but are not clear on what's actually required and in what manner to capitalise on big data opportunities. This necessitates that big data solution providers proactively think about what telcos actually require in their spheres of operations, and offer tailored solutions, enabling all-round mutual profitability for all associated telecoms players in the vertical market ecosystems.

For more matter and guidelines on how industry players can leverage effective partnerships in the realms of mobile vertical and horizontal markets for 2015 – 2018, visit: http://www.teleresearchlabs.com/view_document/73-vertical-a-horizontal-worlds-of-mobile http://www.teleresearchlabs.com/ Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Phone: +1   202-506-8078

Mobile network operators aren’t paying close attention to leverage DCB in mobile vertical markets. TeleResearch Labs examines many such hot opportunities in adjunct telecom markets for operators in its latest report: Vertical & Horizontal Worlds of Mobile.

As mobile payments is one of the broadest areas of horizontal potential, US-based telecom research company TeleResearch Labs strongly encourage operators to try incorporating direct carrier billing (DCB) – for physical goods. Though there are a few cases where it has started but operators have not yet focused on it. San Francisco-based company Boku, which specialises in direct carrier billing solutions, has entered into partnerships with the UK's three main telcos for supporting DCB payments for items such as magazines and bus tickets, and is looking for expanding into the food industry.

While operators do not foresee DCB in developed markets where the focus currently is on NFC/ mobile wallets, this payment method could be explored in emerging markets where millions of people don't possess credit/ debit cards and don't even have bank accounts. Telcos charge upwards of 25% of the cost of items purchased via DCB, and they could do worse than lowering this amount so as to expand scale of such payments. Moreover, this platform can also assist operators in competing with incumbent e-commerce/ m-commerce companies such as Amazon.

If only, mobile operators work with app developers facilitating DCB and the merchants to bring down the rates they charge, as has been done in South Korea, humongous revenues are in store as they would compete head-on with credit card companies. It would be additionally one more way to lure prepaid customers to sign up for postpaid contracts, especially in markets such as India, Pakistan, and countries in Africa.

For more strategical guidelines in mobile vertical markets, visit:
http://www.teleresearchlabs.com/view_document/73-vertical-a-horizontal-worlds-of-mobile
http://www.teleresearchlabs.com/
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +1   202-506-8078

Event organiser Kinetic has confirmed that industry-giant Performanta has signed on as platinum sponsors for this year’s anticipated 6th edition of their successful flagship event; the IT Leaders Africa Summit.

The event, taking place from 18 - 19 March 2015 at The Maslow Hotel in Johannesburg, is set to go beyond your usual routine business conference, evolving to deliver on a more exciting, topical, trendy and current platform, utilising both the latest technologies coupled with the latest in conference trends internationally.

Together with Performanta, the event aims to deliver an expert-lead agenda that features an educational conference program backed by the latest in technology workshops and demonstrations. 

Performanta’s workshop; Safeguard your organisation now, your wallet will thank you later; focuses on measuring your organisation against the industry on 10 information security and privacy measures, derived from real-world assessments.

Performanta Consulting was established by Anthony Olivier 4 years ago, aligning information security consulting services to the Performanta Technology & Services stable. Performanta Consulting has provided services to primary South African banks, insurance companies, brokers, mining companies, service and retail organisations. Their key differentiator: senior, qualified, experienced consultants, integrated frameworks and fair pricing. Furthermore, the team has assisted in addressing security problems in seventeen African countries and has a thorough understanding of the continental landscape.

As thought-leaders in the industry, they are amongst the most active South African participants in industry conferences, blogs and podcasts.An expert-led advisory panel will lead the summit with industry giants Robert Sussman, co-founder and joint-CEO of Integr8; Hugo Timmerman, Head of IT Southern Africa at British American Tobacco; and Tunde Coker, MD of Rack Centre (A Jagal Group Company).

The event also features over 35 speakers, keynotes, panel discussions and numerous educational workshop sessions hosted by key industry providers, all sessions led by some of today’s most notable individuals who are shaping the IT landscape in South Africa and beyond.

Speakers, just to name a few, include; David Visser, CIO of Coca-Cola Southern Africa; Anthony Hlungwane, Group IT Director of Mr Price Group; Sal Laher, CIO Eskom; Rocky Gwewera, Global Head of Infrastructure Architecture at Sasol; Stephan Ekbergh, CEO and founder of Travelstart; and Sunil Joshi, MD and CEO of Neotel.

Some sponsors and partners include; Telkom Business, HP, Performanta and Blue Coat Systems, SITA, Airwatch, Kofax, Dimension Data, Neotel, Meso Systems, Sage Pastel Accounting and ERP Africa, and Blackberry.

For more information on the event to register to attend or to sponsor, visit www.itleaders.co.za or contact the event organisers Kinetic on +27 21 180 4700.Follow the event and stay up to date on Twitter. @ITLeadersAfrica and join in on the conversation using #ITLAfrica.

"We must make sure that at least there is some cushion for the poor so that they don't fall even lower than they are now. "That we must do. But we must also see it is important we do certain things that would reduce the dependence of the people on grants," he said. This included encouraging small business and co-operatives." All of these things, so that people don't think it is sufficient merely to hold out their hands and receive a handout, but to understand that all of us, as South Africans, have a shared responsibility to attend to the development of the country"

This is an excerpt of then President Thabo Mbeki’s speech to community development workers at an indaba in 2008. Mbeki certainly wasn’t revered for his theories, including the whole “HIV doesn’t cause AIDS” fiasco, but he may have had a point here…

What make South Africa so different?

The question is, why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos.

As one Nigerian put it in Polity.org.za "... They say once you put two Nigerians together, then you have a market. They're selling something to each other.”

That makes a lot of common sense. It means there’s always someone needing some services or products and willing to pay for them. So, isn’t it a matter of figuring out what people need and then making or buying and reselling these services or products?

As poor as Zimbabwe has become (only from an economic point of view!), “you don’t see beggars on street corners there the way you do in South Africa” says Jane Lyne-Kritzinger from Youth Dynamix. So, what does that mean?

Has the new government created a NEW problem?

Zuma was quoted in a City Press article in October 2014 entitled “South Africans must wakeup!” when he said “due to the extensive roll-out of services after 1994, South Africans had become dependent on the state.” He was making the point that nowhere else in Africa had so much been done to address the plight of the poor, yet you don’t see protests and strikes anywhere else. He went on to say, “Our people are waiting for government. Our people are not used to standing up and doing things.”  

What do South African youth think? 

Interestingly, even though the South African government has ploughed billions into infrastructure development and education, the youth continue to have a strong lack of belief in government. 85% of South African teens, according to YDx research, agree government is not living up to its promises. YDx research also shows that 73% of teens are worried about getting a job. 

This continues to be one of the biggest stress factors for youth in SA. And they often get lured into crime and expect handouts and social grants just to make ends meet. Linked to the high youth unemployment rate, YDx research also shows that 87% of SA teens are worried about South Africa’s economic performance; with 51% of teens saying they would like to leave SA (for a better job / opportunity / or education overseas).

The consequences of being a nation that expects handouts…

Children brought up in a handout environment may naturally grow up thinking this is the norm so they develop an attitude of expectancy. What will the country do for me, what will my employer do for me, what will the richer do for me? And the list goes on.

This level of expectation is also evident in terms of their aspirations and dreams. Research conducted by YDx shows that youth are exceptionally materialistic: Desperate to catapult themselves out of their current situation and directly into a world filled with expensive brands, possessions and fame.

Our research also shows that although it is good to dream, goals without practical steps are just empty dreams that never get realised.  So many young people have no idea HOW to practically realise their dreams and potential.

They have no steps in place to make it work or become successful. Not only do the youth expect handouts, other elements, such as the instantaneous nature of technology; and easy access to media ooze with aspiration value.

You see successful people and celebrities who never talk about the hard work, the effort and time that goes into accomplishing things.  Because the youth only see the seeds of success, they expect wealth and success to come by easily. 

Youth Dynamix is a specialist youth and family marketing and research agency.

Website: www.ydx.co.za

The Convergence of Style  Samsung creates the perfect ambience and contributes to a true sound experience

JOHANNESBURG, South Africa, February 26, 2015 – Whether you are entertaining family and friends at home, making recordings, mixing, editing, mastering or simply listening for pleasure, a well-designed listening space, as well as great system components bring many rewards. The ccorrect placement of these elements is a major contributor towards achieving the much-desired end result.

“Choosing the right audio visual products is crucial in enabling consumers to be fully immersed in the overall home entertainment experience. This is best demonstrated when there is a fully integrated eco-system, which contributes towards a home’s structure that is truly sound extensive,” says Ansgar Pabst, Business Lead for TV/AV at Samsung Electronics SA.

Pabst provides the following determining factors for consumers wanting to invest in a home theatre system:

Wireless technology
Wireless technology includes Bluetooth music streaming and WiFi connectivity. The market is moving towards a holistic home audio solution incorporating this technology, which allows listeners to enjoy wireless audio in any space of their home, from a variety of music sources.

Nowadays, there is no need to have separate audio systems in each room of the house, as music can now be shared across rooms and without several remotes. Furthermore, improvements in functionality enable all music sources to be brought together, meaning consumers do not have to repeat downloads onto several devices.

Aesthetic appeal
Design has become a key factor when choosing a modern AV system – consumers want a neat, clean and radiant finish. Wireless solutions have become increasingly popular, as they not only eradicate trailing wires between devices, but also enable one to showcase the slim and sleek design, all while maintaining a fresh look in the living environment.

An example from Samsung is the range of TV Soundbars with wireless connectivity from your Samsung Smart TV. This range has been designed to be functional and stylish. It is cleverly positioned under the TV which allows for the audio to flow from the bottom of the unit upwards, resulting in less sound loss. It also includes a wireless subwoofer which can stream music wirelessly from your mobile device.

Samsung recently launched the Curved Soundbar which fits seamlessly with the 55 and 65 inch Samsung Curved UHD TVs, complimenting the aesthetic design of the TV, whether on a stand or mounted.

Blu-Ray and 3D technology
Blu-Ray and 3D technologyhave revolutionised home entertainment. Premium Blu-ray Disc Players feature the innovative UHD Upscaling feature which produces images with four times the resolution of full HD. Content can even be shared from your mobile device with screen mirroring directly onto the television.

“Samsung understands the highly differentiated needs of South African consumers and is continuously developing innovative technology in order to provide an integrated entertainment experience that is both convenient and lifestyle-centric,” concludes Pabst.

For more information about Samsung’s innovative and comprehensive range of AV products, please visit www.samsung.com.

About Samsung Electronics Co., Ltd. Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

For further information, please contact:

Carmen Steynberg
Andra-Lee Shimmin Epic Communications
Samsung Electronics South Africa
Tel: 011 784 4790
Tel: 011 549 1627
Cel: 071 864 0266
Cel: 082 553 2302
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

SEO & Online marketing solutions for small businesses On the 22nd of February, SERP SEO Solutions launched it's host of out-of-the-box marketing solutions via it's innovative online store.

Along with the launch they are running a competition giving away web design vouchers valued at R1000. SERP is a provider of Marketing Services for website developers. They offer a powerful range services aimed at providing website owners with access to tools & services used to help improve a websites local search visibility. To celebrate their launch they are giving away vouchers to be used at their site. Some of their many services include- Article writing, Web Design, Monthly SEO Packages and more.

Visit their web-page at www.serp.co.za/competition and read the competition guidelines to stand a chance to win a R1000 voucher which can be used for any of their services. Competition closes on the 18th of March 2015.

Contact Information:

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.serp.co.za/contact-us

Tonya Khoury, the MD of media monitoring company, ROi Africa, is happy to update you on  the progress actor, Ivan Zimmermann, has made on the 12 000 km Tour d’Afrique.

“Yesterday it was one month since Ivan departed from Cairo on the Tour d’Afrique to raise 12 000 tins of food for Can-a-Kilo,” she says.   “Ivan is set to arrive in Cape Town on 9 May as part of the Leaders Never Quit campaign, which is supported by ROi Africa, the South African Institute for Chartered Accountants (SAICA) and Sage Pastel,” she adds.  

Ivan said yesterday, “I arrived two days ago in Gonder, Ethiopia, as a broken man. The first shower I had in eight days could not wash away any weary emotions. It could only wash away the dirt from my sticky skin. I have now covered more than 3 000km of the 12 000km journey and so far I happen to be in third place overall.”    

“This is a once-in-a-lifetime opportunity, a dream that has become a reality. A dream that will test me to my limits, but also a dream that will show the world that leaders never quit,” adds Ivan.  

Ivan will be available for interviews on the following days:

12 Feb: Bahir Dar (Ethiopia)
18-19 Feb: Addis Ababa (Ethiopia)
25 Feb: Yabelo (Ethiopia)
2 Mar: Marsabit (Kenya)
8 Mar: Nairobi (Kenya)
11-13 Mar: Arusha (Tanzania)
21 Mar: Mbeya
24 Mar: Chitimba Beach
To book an interview, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. / 012-643 0436.  

For more information on Ivan’s quest, go to www.ivanzimmermann.com.

Tins can also be donated to Can-a-Kilo tab on Ivan's website.

NAME: Tonya Khoury 

E-MAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
CELL: 073 874 5377
WEBSITE: www.roiafrica.com
TWITTER: @tonyaroi / @roiafrica
FACEBOOK: /roiafrica    

The Fosbaby is a full -featured multifunctional digital baby monitor excelling in video quality and ease of use. This is one of the most user friendly and versatile baby monitors available.

The sleek design comes in baby blue, pink or green to compliment your baby's room. Free APPs are available so that you can easily check in on your baby at any time and from anywhere. Fosbaby is one of the best values available for a baby monitor purchase. Fosbaby features live HD video, a wide 90 degree viewing angle, infrared up to 5 meters.

Motion, sound and temperature detection. Built-in speaker and microphone. Plays Nursery Rhymes.The Fosbaby monitor is a wonderful way of keeping a close eye on your precious bundle of joy, whether you are cooking dinner, at work or having a night out while your baby sitter is round. The Fosbaby will give you peace of mind, as it will alert you when there is movement.The Fosbaby makes a wonderful gift for expectant parents to capture precious memorable moment. At Foscam we also offer a comprehensive after-sales technical support. We will take you through the process of setting up your camera step by step.

For all enquiries contact us at www.foscam.co.za. We ship country wide.