Woman of today have realized that getting their period every month is, well I guess, just the way life goes. In 1996, Instead, Inc. pioneered a new alternative to tampons and pads with the development and release of its innovative Softcup.

Now in 2014, Maybe MOM is proud to announce that they have made this product tagged ‘The Next Generation of Period Protection' available to the South African market. Maybe MOM Instead Softcup gives you 12-hour wear time, comfort and convenience during your period allowing ladies to live life without interruptions.

Softcup is a flexible cup that is worn internally, around your cervix. It collects, rather than absorbs menstrual flow. It's hypo-allergenic, latex-free and completely safe when used as directed. Softcup has gained popularity for its many advantages over traditional methods of feminine protection including greater safety, longer wear-time, and clean sex during “that time of the month. Softcup can be worn during any activity including sports, swimming and sleeping.  Use one reusable Softcup for up to three cycles, which makes it Easy on the Earth and Easy on the wallet retailing in stores for only R49.99.

More than 200 million Softcups have been sold since the product’s introduction in America in 1996, and there has never been a reported incidence of Toxic Shock Syndrome (TSS). In extensive laboratory testing Softcup did not promote the growth of the bacteria that causes TSS. Softcup does not change the body’s natural environment nor does it alter the body’s pH levels, natural bacteria levels or absorb the body’s moisture. “It allows me to use the softcup until the last day of my period, even when my flow may be little to none, it’s comfortable and does not cause dryness or irritation” says Amanda, owner of Maybe MOM South Africa.

“Because the Softcup was uniquely designed for the modern-day woman, it has grown tremendously and developed staying power in the American market, proving an excellent alternative to tampons and pads,” said Joseph Pike, CEO of Instead. Women have embraced the concept of the Softcup because of the greater flexibility and control it gives them over their lives.  In fact, when the Softcup is not offered somewhere, women seek it out rather than buy the alternatives.

The Softcup is an FDA-approved, reusable menstrual product made from a non-absorbent, non irritating polymeric material that has been used for over 20 years in health care products such as catheters and baby bottle nipples and contains no latex. It has undergone extensive toxicology, bio-compatibility and microbiological tests as well as human clinical testing, and contains no drying chemicals or fibers. 

12-Hour Period Protection, Instead Softcup is a proven advancement in period protection. Try it and you'll see how it fits into your busy life.  

For more information and to purchase contact (Wholesale enquiries welcome)  Facebook: www.facebook/maybe mom.com / Website:  www.aeadistribution.co.za /Your nearest Checkers and Checkers Hyper stores as well as Medi Rite Pharmacy’s    For Interviews: Amanda or Elie Kouaiky /Tel:   +2783 2928292 / +2782 8881816 / This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

The end of winter ushers in an exciting new genuinely African denim premium brand retail store, Afrikanswiss which opens its doors in the heartbeat of Joburg at 10 a.m. on Saturday the 26th of July 2014.

Located a walk away from Ghandi Square, Shop 11 Fox Street, the store’s afro-centred atmosphere guarantees to give its patrons a passionate Afrikanswiss experience that is multifaceted, an experience that is spiritually holistic while the space seeks to empower and inspire.

The clothing range exudes Afrocentric premium exclusivity with an urban twist. In essence, the Afrikanswiss brand is committed to dressing the body with dynamic denim Afrikanswiss interpretations in fusion with Africa’s inspirational stories.

“We want to be known as the first premium denim brand in Africa. A brand that has a story to tell. A story of Johannesburg’s township trio running a successful fashion brand. We have a story to tell.  An inspirational story that is going to inspire people the Afrikanswiss way,” says Tshepo Mohlala, the marketing director.

“So come and join the Afrikanswiss family as we celebrate, embrace and reclaim the pride of Africa,” adds Thato Mafubelu, the stylist.

For press assistance contact Tshepo Mohlala  Cell: +27 (0) 78 337 7381 E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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The feel of silk against warm skin. Undressing slowly in flickering candlelight surrounded by the rich scents of vanilla and spices. Passion engages all of the senses and takes the body and mind on a rich voyage of discovery.

The Bedroom is your guide on this journey - take the first step with us to pleasure you never dreamed possible. In day to day life you are a mother, wife or business professional but in The Bedroom you are a powerful, sensual woman.