Broadband will be the deciding factor as soon as Broadband becomes faster the Internet will change overnight. The Internet is destined to become a fully audio visual medium like TV but better as people will be able to interact live with each other. The future of the Internet will be a video platform.

People don’t want to have to read as much as they currently do whilst browsing. Our weakness as humans is that we expect information without having to work for it, reading is more work than just watching a video so we prefer to do that. Already youtube.com is the second largest search engine after Google for South African audiences and they are not watching YouTube they are watching a video.

If you want to fix a leaking pipe without calling a plumber then watch a video how to do it. If you want to cook a delicious meal and are looking for a particular recipe then watch a video, if you’re looking for health advice watch a video, if you want to see the latest fashion trends then you can watch a video, if you want to know how to extract DMT from Mimosa Hostilis and use it to awaken your pineal gland watch a video.

The benefits to your business If you have a business and provide a service to clients let them watch a video of what you have to offer, the same with a product show your customers how to use your product. With video on the web you can create a better relationship and more trust for visitors to do business with you from your website.

The winners will be the ones that have recognised that people would like to be “spoon fed” information rather than have to work for it by reading text. Today on YouTube there is tons of this content already, people are able to search on any topic they like and can find out more information. People make their own video about plumbing and cooking etc. No matter how good or bad the video quality is people want information and they don’t want to have to read much to be able to get it.

Do these videos have your brand on them? No they don’t. Brands in South Africa today need to wake up and produce their own content, not for YouTube alone but for all social media and more importantly for their websites. Even now before the year 2020 bandwidth has becomes faster video is growing and is starting to overtake everything you see on the web. The TV stations are already gearing up for this as well as other major media players in the South African industry.

You only have to look at DSTV, SABC and NETFLIX to see how growth in this sector has already caught on here. The massive investment in live streaming is overwhelming and new technology is created every day. Corporations are all working on video solutions it is happening all around us with new technology and new hardware being announced almost daily. Video Production for the Web. Video for the web is more like a TV news or Reality news it is more unrehearsed and instantly produced, unlike your company developing a TV commercial which has a really high degree of production values which also comes with a high budget requirement. This will affect how we communicate with each other. Cost of live streaming and video production has drastically reduced due to lower cost of entry. Companies can purchase very good quality High Definition cameras. You no longer need to bring in expensive film crews and with HTML5 video technology as well as software devices like SKYPE which exists today but other software which will be faster and better. SKYPE and Google Hangouts will not be the only Apps. to be able to run visual communications’ it will become normal on every website and web platform. With new hardware solutions you will be able to see and talk to your customer directly from your website. Or at the very least, due to privacy issues, your website visitor will be able to see and talk to you.

Imagine being able to have a one on one live video chat with a customer instead of the usual written word chat. How we will market ourselves in the year 2020 is happening now in South Africa are you ready for this? People want VIDEO they do not want to have to read tons of words, the winners in the future will be the websites that take this into account. Sure the written word will always be important but the web is going to be a video platform and nobody can stop it or even want to stop it.

Search engine optimisation in the year 2020 Visual rankings Search engines will read the video content and your site will rank accordingly. Content on the web will be in the main, how to fix a leaking pipe, how to cook the best roast duck, how to approach your bank manager, how to, how to… Reading and ranking your content Even today YouTube has significant ability to read the content of any video you upload.

Music sound tracks have a digital signature which can be read for copyright reasons however YouTube can even read background music played at a wedding reception by the DJ with the main soundtrack of people talking and generally enjoying themselves in the foreground. There is no digital signature on this “noise” however YouTube can read the music. I know because I have uploaded such a video and YouTube pointed out that I was using the exact songs in my video, how do they do that? Profanity is also recognised by YouTube. So in the future, as YouTube is owned by Google, they will rank you according to your content but this will include your Video content as well. Homeland Security in the USA uses this technology where “chatter” is monitored across the globe.

It’s not people listening for this chatter it is computers that have been programmed to monitor in various languages certain keywords or key phrases and once alerted an operator will take over and examine it. Same as you will be doing on Google by 2020 you will search for keywords and they will produce a list of “chatter” from videos in your keyword search results. YouTube Viral Video An example of the Power of video.

Here is a link to YouTube for the, Dover Police DashCam Confessional (Shake it Off), although your videos don’t have to go viral this guy has had nearly 27 million views in just 1 week, and it cost nothing to produce? Whilst these kinds of videos are exceptional it just goes to show how much interest and how large an audience and opportunity is out there for your own marketing.
Here is the link: https://www.youtube.com/watch?v=8XFBUM8dMqw

Website: www.epnet.co.za

WINNING THE SEO LOGIC

I have a story to do with search engine optimisation and have been doing it since 1997 which is long before Google even existed. The story I am going to tell here is about my recent website and how I managed to get to the top of Google in one month and shows up today listed number 2 on Page 1 of Google.

WEB DESIGN COMPANY

We were a web design company. Two years ago, looking at Google trends, I saw that the demand for Web Design on the search engine was dropping fast. I then woke up to the fact that there is a proliferation of web design companies and in addition clients were also training their own staff to manage this role from their offices. With the introduction of fantastic technologies like WordPress and Joomla being able to create and update your own company website has become easy. Not so with search engine optimisation.

THE STORY

The question I asked was do I stay in the business of web design where every Tom, Dick and Vuzi are selling their service for a few measly bucks or get into something else. I decided to re-position my company but how and what to do? After much thinking I decided all I could do was related to the web and the technology behind it, I am too old to start again on a new career. For a while I thought that owning shopping cart websites was a way to go and bring in income over a spread of sites from Gift products to clothing stores. This is definitely something to look into as I have managed to turn over a certain amount of income but found it to be seasonal and more importantly it takes all of your time sourcing products and getting them delivered at reasonable costs, particularly since you can no longer trust the Post Office (do we still have one)? I still have an Ecommerce site but treat it more as a hobby even though it is in the top two listings on Google for its target market; it’s just that I don’t have the time to keep sourcing new products (all other sites offer the same thing).My next strategy was to then turn my Web Design company website into a SEO website offering services, some of which were unique. This is what I did but by the time I had finished re-branding and writing content after researching with a lot of friends (who were all trying to please me) I realised that the things I was saying did not have much or any resonance with them at all. I felt like I was talking to a brick wall (the site was too technical I reasoned).

THE ANSWER

Everyone has heard something about the power of video on the Web and how it is trending even on mobile. YouTube is South Africa’s second highest search engine. The future of video is bright and I predict as soon as the bandwidth issue has been resolved the Web will turn to video overnight! The cost of video has come down a lot too since the inception of really good quality HD equipment but the hosting is still very, very high. Typically in America to live stream you are talking about USD$50 per month which comes with restrictions like you cannot link the video to your own website. You actually need to pay $350 – $500 per month to get any kind of ownership as to what you can do with your video. Also what about the time lapse between America and South Africa the streaming has major bandwidth issues.Live streaming from South Africa is still in its infancy but the big guys like DSTV and SABC and others have been doing it for a while now. In fact they are gearing up for more as we see you can stream movies to your devices from these broadcasters. However I am talking about streaming out to the public from a company website not streaming in from an entertainment point of view.If you have a company and want to do brand promotion, conference, training sessions or product demonstrations you can reach thousands of people in the country and around the world using the power of LIVE video.

This is what I set out to do by re-positioning my company to a video broadcast company. I did this by aligning all our strengths, which were:

• Technology – can we leverage the technology we have or build it to offer live streaming?
• Video – can we build a mobile outside broadcast system?
• Video – do we have any experience in shooting films?

The story ends here in so far as we spent nine months developing what was required and were now ready to go live but we needed some hook to get us high on the search engines as this is the most important and cheapest medium we have to promote our new brand.

THE HOOK

After visiting Events companies to offer our services and after talking to our existing clients where we received warm receptions’ and best wishes we ended up with nothing. I decided to sift through the many uses on the web for live video and ended up with a very tight well defined market which was live wedding videos so your friends and family overseas can see you LIVE on your wedding day.  That was going to be our hook.

THE SEARCH ENGINE OPTIMISATION THAT WORKS

Last month in December I set out to totally re-position our website to Wedding Videos. So our search engine keywords which were, “web design South Africa” was changed to “wedding videos Johannesburg”.

I did all the keyword research I could and spent hours viewing competitor websites both here and overseas. It doesn’t just happen where you go after certain keywords and lambast the search engines with them. What you need to be able to do is to say something different while keeping your keywords in mind. What I have done that is different is to promote the Live Streaming aspect of weddings. There is much to say about that and all the information is different to what anyone else is saying, relevant to weddings.

That is the secret. Google has become very “intelligent” for a computer and understands so much about the content of a website and what it needs to look for when indexing and ranking you. It needs to be treated with the respect of a human being in order to have a meaningful relationship with it. Although the above sounds simple it is not. Your content must be relevant and that is the tricky part, keeping it relevant in my case to the goal of “wedding videos Johannesburg” as opposed to “live streaming videos”.

Now Google indexes your pages all the time and publishes your links on whatever page it deems fit but every so often it does a major re-shuffle (Google dance is not dead) and at the time of writing this started on Google yesterday 13 January 2015 (maybe a day or two sooner).Prior to this shuffle we had our pages on page two of Google like we had ALL of five links at the bottom of page two. Today (this may change over the days) but www.epnet.co.za is appearing number 2 on page one of Google for “wedding videos Johannesburg”.

We feature as well for many other keywords like wedding video prices, etc. So the whole job was done in one month and we now have one of the most powerful mediums promoting our brand without wasting time and money on AdWords, Social Media, links to other sites or anything else. The lesson I have learned to getting ranked high on search engines is create ONE set of keywords that you MUST get ranked for and build in the others during your journey of writing your content. Your other keywords will also feature highly as long as you are STRONG on the one approach.

You will only be strong for the one set of keywords if you are different from your competitors and the one set of keywords will strengthen all the other words you want to be strong with. You must also have a different story to tell. Simple logic does the trick. By the way we also feature very strongly on Google for live web streaming, as a spinoff and is where we also want to be positioned. 

Tonya Khoury, the MD of ROi Africa, the media monitoring and intelligence company supporting actor Ivan Zimmermann’s conquest to collect 12 000 cans of food for each of the 12 000km he travels, says Ivan has entered Sudan today after successfully completing his trip through Egypt on a bicycle!

“It’s gone well so far, but I am fully aware that I have very difficult days ahead with the extreme heat, but I also know #Leadersneverquit!” he says.

Zimmermann departed on the Tour d’Afrique on 9 January in Cairo and is expected to arrive on 9 May in Cape Town. For more information on Ivan’s quest, visit www.ivanzimmermann.com.

FOR MORE INFORMATION

NAME: Tonya Khoury
E-MAIL: This email address is being protected from spambots. You need JavaScript enabled to view it. 
CELL: 073 874 5377
WEBSITE: www.roiafrica.com
TWITTER: @tonyaroi / @roiafrica
FACEBOOK: www.facebook.com/roiafrica

South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer. Contrary to popular personalities like Julius Malema and Steve Hofmeyr who have both had their fair share of negative publicity, but whose popularity seems largely unaffected, one can attempt only predict what the effect of the Cell-C billboard, Chester Missing on Steve Hofmeyr and the Woolworths boycotts will be.

The Woolworths boycott case has been reported on extensively in print, online, radio, television and social media. Social media for the Woolworths boycott accounts for 85% of the media attention.

If one removes social media from the equation, online news accounted for 42% of the press and broadcast a massive 40% for the Boycott Woolworths Campaign over the past month.  The biggest peak was on 19 November and can be attributed to the shareholders supporting the boycott and the endorsement by Cosatu.

“This sounds very impressive,” says Tonya Khoury, MD of Media Monitoring and Intelligence Company, ROi Africa. “But the pressing issue at hand is how do we measure the real effect the publicity had on the brand image? This is an issue that has been widely contested in global PR circles, but no definite conclusion has ever been reached. One thing that authoritative bodies like PRISA (Public Relations Institute) agree on is that the traditional measurement using advertising value equivalent (AVE) might not be the most effective way in measuring media publicity,” she says.

Due to a lack of a definite alternative, the majority of public relations practitioners use the Advertising Value Equivalent (AVE) measurement method regardless of its lack of support by the authorities. This measure compares the cost of a paid advertisement with the same amount of space or airtime of an unpaid publicity item. Says Khoury: “Ironically, the ‘value’ of AVE is widely recognised as unreliable and invalid but many people still use it. It’s because they need to attribute a rand value to media coverage.” 

With diminishing advertising prices and hard earned content, AVE has often resulted in exaggerations due with the use of multiplier factors based on prominence, image impact, prestige of the media channel and other criteria.

This aside though, markets have become increasingly unsure about how to add a rand value to the successful minimisation of negative publicity or bad news. “One cannot say that the fact that a clever PR strategy kept a brand out of the negative media spotlight is worthless in rand terms,” Khoury says.

“My stance on AVE: it is rubbish!  It also does not take into consideration the monitoring of social media, which is an issue in itself. Social media platforms like Twitter, Facebook, Pinterest, etc. are overflowing with new users that interact with and follow brand profiles. Just think what the Oscar Pistorius Trial would have been without Twitter! There are so many more reasons why AVE is absolutely pointless, let’s take some examples from the case studies we’ve been doing:

The Sunday Times published an article about Woolworths titled “Humble Pie for ‘arrogant’ Woolies” The article appeared on page 9 of the main body of the publication in black and white, resulting in an AVE of just under R80k – is it true to say that R80k is the level of damage the article made to Woolworths?  Is it true to say that if Woolworths had managed to keep this article out of the press it was worth an extra R80k in advertising toward Woolworths? What exactly does R80k for the article mean? Nothing!

Social Media has been the primary vehicle for #boycottwoolworths, as there is no accurate measurement in terms of Rands for Twitter. Are we as a market saying that the hashtag campaign was worth no money at all? I believe Woolworths would beg to differ as would BDS SA.”

ROi Africa believes that each medium needs its own best measure and a host of other metrics that can ascertain the success or failure of your PR  

Khoury adds, “Changing the Public Relations industry’s perception is more than a tough task and for that reason ROi Africa still offers AVE, and actually we offer rands and cents measurement on all media including social. We do, however, hope that the market will move to global measurement over time. We are using Source Rank, Moz Rank, Target Sections, Circulations, traffic and so much more than AVE to measure thus giving the brand a more accurate view of what the actual publicity value truly was.”  

Oscar Wilde said “The only thing worse than being talked about is not being talked about” and in some instances that is true.  There is also positive bottom line value in some negative press. “Julius Malema is one controversial figure in the media space and he draws on negative qualities like fierce temperaments, controversial statements and much more and it works.  Media loves Juju, that’s a fact.  At ROi Africa we have often seen our charts and analytics painted EFF Red because of clever and largely negative PR.”  

But how would you measure your PR? And that of your brand? This is a question we need to find an answer to, especially if the consumers turn against you or your brand. Not everybody is a Juju or a Steve Hofmeyr.

Website: www.roiafrica.com

On the dawn of Youth Dynamix’s 15th year anniversary next month, we reflect on how the youth market has transformed in this short space of time and how marketers have had to adapt to survive.  

There’s no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years. Regulatory advances, new technologies and increasingly open global markets have all played their part in changing how the youth react and interact with products and services.  

The information conundrum….

Children and young adults are more significant forces in the marketplace now. But, while new technologies offer more access to information overall, many young consumers today lack the necessary skills to cope with the increasingly complex, information-intensive marketplaces they’re faced with.  

With many companies struggling to differentiate themselves in a highly competitive open market, they’re forced to bundle related products and offerings, making it difficult for consumers to compare them. As a result, young consumers have had to learn more about markets in order to make good decisions.  

“Show me, don’t tell me”

The youth’s ability and willingness to trade with a company depends on their level of confidence in it. That’s why it’s so important you don’t ignore brand activations. There are very few marketing activities as powerful as brand activations. This because they involve experiential, interactive, emotive and sustainable involvements with the brand. Overall, brand activations offer a more holistic view of the product and allow for an emotive connection with the brand – you cannot offer using new technologies alone.

Be sure to get the most out of your budget…

All engagement and communication campaigns developed by Youth Dynamix (YDx) include an element of measurability.  This gives you the assurance that you’ve met your ROI and have made a relevant impact in the market.   YDx is a youth & family specialist research and marketing agency.

To activate your brand in the youth market, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call 071 551 8200.

www.ydx.co.za

Johannesburg – December 2014 ‒ 21 ICONS South Africa in conjunction with its proud sponsors, Mercedes-Benz South Africa, will launch a series of activations and exhibitions at various consumer touch points around the country.

The events will demonstrate that the project has built an integrated, multimedia platform to impart key attributes and messages of extraordinary South African leaders of the past and present to the public and to connect with local and international audiences.  

The 21 ICONS project is an initiative aimed at documenting the lives of iconic individuals through fine art portraits, intimate conversations and short films, behind the scenes photography, written narrative as well as feature length documentaries into a truly converged visual experience to shape perceptions and transform societal norms, and impacting the communities around them. 

The first leg of the campaign kicked off on Saturday 22 November at the Cape Town and OR Tambo international airports where promoters handed out copies of the City Press, the projects chosen print media partner, and created awareness and hype about the ‘Me & My Icon’ selfie competition. Members of the public are encouraged to snap a selfie with a 21 ICONS collectable portrait poster inserted in the newspaper and post the picture alongside a short personal message to the featured icon on the 21 ICONS Facebook page. Readers can enter the selfie competition until 7 December 2014 and on 10 December an official draw will be held at Media 24 head offices and the winner of the new Mercedes-Benz C-Class will be announced. Each week the ten best entries are selected by the City Press editorial team and 21 ICONS South Africa will ensure that all the personal messages reach the relevant icon. Weekly prizes are awarded to the top three entries including Momentum Asset Management unit trusts, Nikon Coolpix cameras as well as 21 ICONS Season I collectable coffee table books. The 50 overall winners will then be entered into a lucky draw for the chance to drive away in a new luxury Mercedes-Benz C-Class. With an extended entry period until midnight on Sunday 7 December, readers can enter during this period using either the poster of Paralympian athlete, Zanele Situ who appears in this week’s issue or next week’s icon, writer Miriam Tlali whose portrait will be revealed. 

The airport activations will continue until Sunday 30 November and Monday 29 December at Cape Town International Airport and OR Tambo International Airport respectively where Season I’s unique short films and exquisite portraits as well as the latest Mercedes Benz C-Class will be on display.  

The winner of the ‘Me & My Icon’ competition will emerge from a lucky draw and be given the keys to a new Mercedes-Benz C-Class during the car handover scheduled to take place at The Victoria & Alfred (V&A) Waterfront in Cape Town on 13 December.

Supporting competition content will be aired on the V&A Amphitheatre screens ahead of the competition closing date and the Season I short films flighted during the competition period.   

Early next year the 21 ICONS project will also be showcased at the V&A for an extensive, full-spectrum indoor and outdoor exhibition.  

The promotions intend to encourage the community to actively engage with the icons and these platforms offer a unique opportunity to align the brand with a remarkable collection of South African leaders. 

About 21 Icons South Africa21 ICONS South Africa is an annual collection of photographs and short films of South Africans who have reached the pinnacle of achievement in their fields of endeavour. These men and women have been an inspiration through their extraordinary social contribution. It is not a definitive list and does not denote any ranking. 

The short film-series documents the conversations between Steirn as the photographer and filmmaker and the icons. Each short film provides insight into both the subject and photographer's creative approach to the portrait. 

Season two of 21 ICONS South Africa is proudly sponsored by Mercedes-Benz South Africa, Momentum Asset Management, Nikon, Deloitte and the Department of Arts and Culture. Season two debuted on Sunday 03 August continuing for another 20 weeks, one of 21 short films will be screened every Sunday on SABC 3 at 20h27.  

On each of these Sundays, a poster of the icon’s portrait, taken by Adrian Steirn and his creative team, will be published in the City Press to form a memorable collection that everyone can own.Media partners include SABC 3, City Press (Media 24), Provantage and Mxit. 

Social Media:21 Icons engages with the public through:Twitter: @21Icons Website: http://www.21icons.com Mobisite: www.21icons.com Facebook: http://www.facebook.com/21Icons Pinterest: http://www.pinterest.com/21ICONS/ iTunes App Store: http://tinyurl.com/lf3cfzm Google Play: http://tinyurl.com/ovtcy45 

On behalf of 21 ICONS South Africa 

I spoke with Prof EN Barkhuizen from the Talent Management Blueprint Conference and asked her for some of the Key Takeout’s from the conference held on 16th and 17th of October which unpacked Talent Management and Organisational Energy and behaviour

‘Are we making a Difference? ’Was her biggest question for Industry Leaders.

‘There are Only about 100 scientific publications on talent management. ‘There are 32, 4 million people aged between 15 and 64 years (working age population) in South Africa.

Of these 13, 1 million (40%) were employed and 4, 5 million (3, 8%) were unemployed.

This report further pointed out that 41, 0% of the unemployed were students

15, 0% were discouraged work seekers.

38 236 doctors and 5 560 dentists.

The doctor-to-population ratio is estimated to be 0.77 per 1 000.

But because the vast majority of GPs – 73% – work in the private sector, there is just one practicing doctor for every 4 219 people.

(Source: RSA.info, 2014)

From the above stats, it is apparent that we clearly need to become more Talent Intelligent.

Other staggering Stats from hashtag Marius Meyer were the following:         

Human Capital is the biggest concern for CEOs (PwC).        

Only 18% of CEOs feel confident that they have the right people in place to execute strategy (CEB).        

Human Capital is the biggest risk in business (HCI Africa).        

Skills crisis is the top obstacle to economic growth.        

Strikes cost SA R 200 million+ per day.        

SA losing R12 billion a year due to absenteeism.        

Only 19% auditors feel they use HR optimally (CG Index – Institute of Internal Auditors)        

Only 5% employees understand business strategy.        

World-wide 13% of employees actively engaged.        

Companies with engaged employees outperform others by 202% (Dale Carnegie).

Companies with good HR Practices outperform others by treating HR as critical business function, these companies are 105% more profitable.

Average ROI on wellness programmes: 300%.

‘So what do we do about all this? ‘I asked like Dr Lynne Derman, who is a renowned expert in the field of organisational energy and whose Doctoral Study was the first to investigate organizational energy in the South African context.’

‘I am passionate about employee well being, in fact managing talent effectively gives business a competitive advantage.

Aligning Talent Management with Business Strategy is imperative. It is equally important to be equipped with the correct tools‘.

For more information on individual and organisational well-being visit goldfish-consulting

Link: http://goldfish-consulting.co.za/services/talent-management

Adding significant value to its already sterling reputation as a leading supplier of transformational business and individual solutions to the technology, consulting and financial services sectors, the Transformation Capital Group (TCG) has recently acquired Dracore Investments.Based in Honeydew, Gauteng, Dracore provides a diverse and dynamic set of market focused and business operational solutions to customers in the financial, data sciences, social media and communications spheres.

This provides its customers with the necessary resources and expertise to effectively manage their customer lifecycle at every level and maximise market penetration. The new management team of the enlarged TCG company is - Mike Eslick, Reg Bath, Richard Peasey, Chantelle Fraser and Francois Meyer. Dracore can now tap into TCG’s global resources and specialist skills to enable its visions to establish and develop all-encompassing business services and solutions for clients across Africa.

‘Most significantly, TCG shares our long term vision of developing sustainable business solutions by focusing on sustainability, socioeconomic empowerment, profitability and communal reinvestment,’ comments Chantelle Fraser. ‘I’m happy to report that we’ve already made significant progress and, with our combined market knowledge and innovative approach, we’re perfectly positioned to offer any enterprise, large or small, the very best solutions to optimise future opportunities and generate combined benefit to both TCG and its customer base.’

For more information, visit www.tcg-sa.co.za

Firstly we would like to thank all our fans, followers, friends and partners for your continued love and support. The emails you’ve been sending asking questions and the calls you’ve made show us how much you care for us and how important Red Diamond FM has been to you whether for inspiration, entertainment or the growth of your music career as an artist. We would like to assure you all that this establishment is permanent.

Red Diamond FM went through structural and organizational changes over the past two months. We decided to sit down and plan and strategize, we went back to the drawing board to revisit our mission which was to help unsigned musicians and start up record and music labels grow. Having than this, we chose to expand our media platforms in Red Diamond World for the benefit of South African musicians, in all genres. We are working on building a community of young celebrities who deserve to be celebrated because of the hustle they have put in towards their success.

Today Red Diamond FM is under the media division of Red Diamond World (Pty) Ltd (K2014198007), a South African tech company run by young innovative entrepreneurs. The company holds various major market shares in the South African technology industry and above that has founded two unique social networks and a world class eCommerce store.

The multimedia division of Red Diamond World aims to bring innovative internet radio, television and great features via the online magazine T·R·E·N·D·S. This division also assists unsigned South African artists get their music on to over 40 digital stores including iTunes, Amazon and Google Play.

The scope of involvement at this stage of the process transcends the traditional approach to multimedia. What Red Diamond World aims to achieve through its multimedia division goes beyond merely fulfilling the market’s need. Multimedia is a tool for social engineering and it is important that it is used for such. ‘Conscious broadcasting’ is integral to the vision of Red Diamond World. Today, technology has limited the boundaries which were yesterday exploited for much monetary gain. The music industry has become so open with much accessibility to music production that separating the entertainer and the entertained is becoming impossible. Social commentators have also expressed the coming age where genres will be done away with. Music is not the only multimedia division experiencing changes. The worlds of art and fashion have also been demystified through the embrace of pioneers who dare to legitimize the unusual- multimedia has no boundaries.

Red Diamond World is committed to furthering the cause of innovation and creativity. The aim is to bring entertainment to the entertainer. The recognition of upcoming entertainers is pivotal in all our initiatives. Music, art and fashion on radio, television and T·R·E·N·D·S will be geared at exposing fresh innovative expressions of multimedia today.

The underlying principal behind ‘conscious broadcasting’ is the philosophical belief that profit is NOT worth getting by using every means necessary. Red Diamond World understands the failure of unregulated capitalism. Good initiatives end up existing solely for capital gain when their pursuit for profit is achieved at the expense of the basic laws of humanity. Thus, ethical broadcasting is at the forefront of our multimedia division. We have taken great cognisance of the need to humanize every initiative we are involved in including the various companies who have aligned themselves with us. We aim to solidify the image of our partners as well as help achieve their goals in so far as we are able to. ‘Conscious broadcasting’ is geared towards broadcasting with a purpose. It is an ongoing balance of enjoying, shaping and gaining from our world.

Website: rediamondworld.com

One of South Africa’s foremost media intelligence service providers, ROiAfrica’s website www.roiafrica.com has just been listed on the Drupal Site, as “Editor’s Pick” for the ‘best looking” sites.

ROi Africa’s site was developed by Adappt UK, headed up by Jon Antony, combining technical expertise, creativity and passion. ROi Africa is a unique company with a unique site, which can inspire innovative use of the Drupal technology.

According to ROi Africa Managing Director, Tonya Khoury, “The ROi Africa site was developed specifically to drive traffic to start a sales conversation, but also to showcase the ability of the smart technology we provide.”

“We are honoured to be showcased by Drupal, and more importantly we are delighted at the ease of Drupal’s functionality to keep our content fresh and relevant,” she adds. Drupal, an open source content management platform, powers millions of websites and applications worldwide. Drupal is used as a back-end framework of at least 2.1% of sites worldwide.

Drupal allows non-technical users to add and edit content without knowing anything about web design. This is perfect for an organisation, like ROi Africa, which operates in the media industry, and need to constantly update their site to link back to main news and social media items.

FOR MORE INFORMATION

NAME: Tonya Khoury
TEL: 073 874 5377
E-MAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.
TWITTER: @tonyaroi / @roiafrica
FACEBOOK: /roiafrica
WEBSITE: www.roiafrica.com