Red Diamond FM's New Image, and More

Firstly we would like to thank all our fans, followers, friends and partners for your continued love and support. The emails you’ve been sending asking questions and the calls you’ve made show us how much you care for us and how important Red Diamond FM has been to you whether for inspiration, entertainment or the growth of your music career as an artist. We would like to assure you all that this establishment is permanent.

Red Diamond FM went through structural and organizational changes over the past two months. We decided to sit down and plan and strategize, we went back to the drawing board to revisit our mission which was to help unsigned musicians and start up record and music labels grow. Having than this, we chose to expand our media platforms in Red Diamond World for the benefit of South African musicians, in all genres. We are working on building a community of young celebrities who deserve to be celebrated because of the hustle they have put in towards their success.

Today Red Diamond FM is under the media division of Red Diamond World (Pty) Ltd (K2014198007), a South African tech company run by young innovative entrepreneurs. The company holds various major market shares in the South African technology industry and above that has founded two unique social networks and a world class eCommerce store.

The multimedia division of Red Diamond World aims to bring innovative internet radio, television and great features via the online magazine T·R·E·N·D·S. This division also assists unsigned South African artists get their music on to over 40 digital stores including iTunes, Amazon and Google Play.

The scope of involvement at this stage of the process transcends the traditional approach to multimedia. What Red Diamond World aims to achieve through its multimedia division goes beyond merely fulfilling the market’s need. Multimedia is a tool for social engineering and it is important that it is used for such. ‘Conscious broadcasting’ is integral to the vision of Red Diamond World. Today, technology has limited the boundaries which were yesterday exploited for much monetary gain. The music industry has become so open with much accessibility to music production that separating the entertainer and the entertained is becoming impossible. Social commentators have also expressed the coming age where genres will be done away with. Music is not the only multimedia division experiencing changes. The worlds of art and fashion have also been demystified through the embrace of pioneers who dare to legitimize the unusual- multimedia has no boundaries.

Red Diamond World is committed to furthering the cause of innovation and creativity. The aim is to bring entertainment to the entertainer. The recognition of upcoming entertainers is pivotal in all our initiatives. Music, art and fashion on radio, television and T·R·E·N·D·S will be geared at exposing fresh innovative expressions of multimedia today.

The underlying principal behind ‘conscious broadcasting’ is the philosophical belief that profit is NOT worth getting by using every means necessary. Red Diamond World understands the failure of unregulated capitalism. Good initiatives end up existing solely for capital gain when their pursuit for profit is achieved at the expense of the basic laws of humanity. Thus, ethical broadcasting is at the forefront of our multimedia division. We have taken great cognisance of the need to humanize every initiative we are involved in including the various companies who have aligned themselves with us. We aim to solidify the image of our partners as well as help achieve their goals in so far as we are able to. ‘Conscious broadcasting’ is geared towards broadcasting with a purpose. It is an ongoing balance of enjoying, shaping and gaining from our world.

Website: rediamondworld.com