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Versfeld & Associates

Sharlene Versfeld

Durban, KwaZulu-Natal, South Africa

135 Press Release Articles

Versfeld & Associates is a Durban-based specialised communications and marketing consultancy that provides services relating to the marketing of events, companies and other business activities, with special interest, but not exclusively, in the arts and culture and conservation and environment sectors. Director Sharlene Versfeld, an award-winning marketing and public relations specialist works primarily in the creative, but also works extensively in the corporate sector.

Services we offer
PR Management, Copy-writing, Press Release Services, Blogger & Media Relations, Social Media Marketing
Services Profile
Development of Marketing & PR strategies Implementation of strategies including: Media campaigns Development of key messaging and positioning Roll out of media releases, angles and interviews Development of client/stakeholder relationship with media Development of media materials (media kits: photography, media releases, fact sheets etc) Media partnerships (sourcing and managing partnerships with relevant/selected media) Copywriting Media accreditation Development of hospitality/insight plans for media Stakeholder relationships Advertising (above and below the line) campaigns including social media with selected partners or working closely with appointed advertising agencies on joint campaigns Monitoring, evaluating and reporting on the campaign