Versfeld & Associates

About

Versfeld & Associates is a Durban-based specialised communications and marketing consultancy that provides services relating to the marketing of events, companies and other business activities, with special interest, but not exclusively, in the arts and culture and conservation and environment sectors. Director Sharlene Versfeld, an award-winning marketing and public relations specialist works primarily in the creative, but also works extensively in the corporate sector.

Services

PR ManagementCopy-writingPress Release ServicesBlogger & Media RelationsSocial Media Marketing

Development of Marketing & PR strategies Implementation of strategies including: Media campaigns Development of key messaging and positioning Roll out of media releases, angles and interviews Development of client/stakeholder relationship with media Development of media materials (media kits: photography, media releases, fact sheets etc) Media partnerships (sourcing and managing partnerships with relevant/selected media) Copywriting Media accreditation Development of hospitality/insight plans for media Stakeholder relationships Advertising (above and below the line) campaigns including social media with selected partners or working closely with appointed advertising agencies on joint campaigns Monitoring, evaluating and reporting on the campaign

Recent stories

EXPERIENCE THE FLAVOURS OF ITALY: Discover the Heritage and Traditions of Italian Cuisine with an Immersive Experiences at Italy in Town12 Nov 2026 · Leisure, Entertainment, Miscellaneous

5th FLATFOOT ACCESS FESTIVAL 2026 : A Feast of Dance for All.5 Nov 2026 · Leisure, Entertainment, Miscellaneous

We Are What Remains brings !Xun and Khwe linocuts into an immersive new exhibition at !Khwa ttu5 Nov 2026 · Leisure, Entertainment, Miscellaneous

CAMP x GALA Queer Archive Host Protest Poster Making Workshop Inside Immersive Exhibition Acts of Care27 Oct 2026 · Leisure, Entertainment, Miscellaneous

Mayibuye Doc Lab opens call for compelling South African Documentaries21 Oct 2026 · Leisure, Entertainment, Miscellaneous

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