The Bar & Beverage Awards South Africa 2023 is thrilled to announce that The House of ANGOSTURA®, renowned for its iconic aromatic bitters, has come on board as the main sponsor for the prestigious event.

Set to be the most significant recognition platform in the industry, positioning it alongside renowned international drinks awards such as Tales of The Cocktail Spirited Awards, the ANGOSTURA® Bar & Beverage Awards SA aims to set a new benchmark for excellence within the local bar and beverage industry, including supporting industries such as brands, distributors and marketing agencies that drive service excellence for the drinks sector.

As the fourth largest market worldwide for The House of ANGOSTURA®, South Africa holds a special place in the brand's heart. The decision to sponsor the awards reflects the brand's commitment to supporting and acknowledging the immense talent and dedication that underpins the local industry. The House of ANGOSTURA® recognises the tireless efforts of industry professionals and seeks to celebrate their achievements through this partnership.

Marketing Manager for ANGOSTURA® bitters in South Africa, Kgalaletso Dithejane says, “This sponsorship represents the perfect alignment of shared values. The brand's recent launch of two new flavours – orange and cocoa bitters – exemplifies its dedication to innovation and aligns perfectly with the creative essence of the South African bar landscape. The House of ANGOSTURA® continuously strives to push boundaries and elevate the craft of mixology, and this sponsorship enables the brand to further inspire and empower local talent to create exceptional and unique experiences for beverage enthusiasts”.

Further, Paul Reynell, Director of the ANGOSTURA® Bar & Beverage Awards, shared his excitement about the sponsorship, "We are thrilled to have The House of ANGOSTURA® onboard as the headline sponsor for the awards. With their rich history and commitment to excellence, ANGOSTURA® is the perfect partner to support the growth and recognition of the local bar and beverage industry. This collaboration reinforces ANGOSTURA®’s dedication to fostering innovation, recognising excellence, and promoting the vibrant bar culture of South Africa.”

Nominations and submissions for all categories are now closed and voting is underway with the shortlisted candidates tipped to be announced in the coming weeks.

For more information about the ANGOSTURA® Bar & Beverage Awards or to submit an entry in the submissions categories listed above visit www.barandbeverageawards.co.za.

Follow us on social media for updates: Instagram @bar_beverageawards and Facebook @barbeverageawards.

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Issued by:
Paul Reynell
Paddington Station PR
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021 447 0564

ABOUT THE ANGOSTURA® BAR & BEVERAGE AWARDS

With South Africa recognised on the global stage as a primary market in the cocktail and beverage space, the annual Bar & Beverage Awards aims to celebrate the industry at local level. From the top cocktail bars and those behind the bar, to all supporting industry that drive service excellence for the sector.

Furthermore, the ANGOSTURA® Bar & Beverage Awards has introduced a submissions category for local beverage, distributors and marketing agencies to participate in the Bar & Beverage Awards.

ABOUT THE HOUSE OF ANGOSTURA®

The proud history of the House of ANGOSTURA® began almost two hundred years ago in 1824, when founder Dr. Johann Siegert first produced aromatic bitters in the city of Angostura in Venezuela. Recognised over the centuries by the granting of Royal Warrants of Appointment to the royal households of Great Britain, Prussia, Spain and Sweden, ANGOSTURA® aromatic bitters is the world’s market leader, an essential ingredient in premium cocktails, and a mainstay of cocktail culture.

The House of ANGOSTURA® also produce an international range of rums with five distinctive blends: Angostura 1824®, Angostura 1919®, Angostura® 7-Year-Old, Angostura® 5-Year-Old and Angostura® Reserva. The newest products in the portfolio is the multi award-winning Amaro di ANGOSTURA® - a blend of their finest bitters and rums, leveraging their unsurpassed heritage, as well as ANGOSTURA® orange bitters and ANGOSTURA® cocoa bitters.