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19 February 2009 5 min

Cape Town iconic building unveils new look

Submitted by: Save to Instapaper
{pp}Revamped ABSA Centre launched to property industry today. 19 February 2008 – Urban regeneration in Cape Town received a boost today with the launch of the new look ABSA Centre at 2 Riebeek Street to the property broker community.

The skyscraper has been a landmark in the city’s foreshore region since 1968. And today, the owners, The Patrick Partnership, and the property managers, Rennie Property, revealed ongoing plans for a revamp of this iconic building that will make it a major hub in Cape Town’s legal, financial and publishing districts.

When the hoardings around the base of the building are removed they will reveal the latest in contemporary shop fronts. Frameless glass and 24 by 7 lighting create a floating effect and provide retailers with innovative display windows to showcase their products.

The retail area is linked to the buzzing pedestrian mall, office and hotel – creating a busy 24-hour retail centre point. Continuing through into the office floors of ABSA Centre itself, a redesign of the common areas is planned. The Riebeek Street entrance will pay homage to the building’s heritage and the award-winning Seagram Building in New York that inspired it. A series of black and white photographs and sketches will illustrate the two buildings’ histories and reputation as the benchmark of the International style of architecture.

In the entrances to the building, gilt-edged frames will provide a contrast to the monochrome walls and floors. This clean, crisp contemporary décor, comprising imported off-white tiles and luxurious black velvet wallpaper will extend from the foyer through the common areas.

The building also features the largest windows in the city – three quarters of the façade is glass – giving tenants unprecedented views of Table Mountain and Table Bay. Also on the cards is a revamp of the hotel that is located in the skyscraper – completing the triple play of shop, work and stay.

“Cape Town is one of the most exciting cities in the world. We are thrilled to be part of the regeneration of this important business district,” said John Foley, managing director of the building owners, The Patrick Partnership. “The ABSA Centre is an iconic landmark and has long been home to many of South Africa’s important businesses.”

“For visitors and tenants alike, these changes underscore the ABSA Centre’s status as a premier business address in Cape Town,” said Steve Rennie, director of Rennie Property, responsible for the building.

For more information visit www.absacentre.co.za

About Rennie Property Rennie Property is South Africa’s top-performing specialist commercial property management company. Its was established in 1997, and for the past 12 years has looked after some of South Africa’s most prestigious buildings including Melrose Arch in Johannesburg, and The ABSA Centre in Cape Town. Its present portfolio of properties under management is valued at over R5 billion. For more information please visit: www.rennieproperty.co.za

About the International style of architecture The International style was a major architectural style of the 1920s and 1930s. The term usually refers to the buildings and architects of the formative decades of Modernism, before World War II. The term had its origin from the name of a book by Henry-Russell Hitchcock and Philip Johnson written to record the International Exhibition of Modern Architecture held at the Museum of Modern Art in New York City in 1932, which identified, categorised and expanded upon characteristics common to Modernism across the world. They identified three different principles: the expression of volume rather than mass, balance rather than preconceived symmetry and the expulsion of applied ornament. (Source: Wikipedia, www.wikipedia.com)

About the Seagram building The Seagram Building is a skyscraper in New York City, located at 375 Park Avenue, between 52nd Street and 53rd Street in Midtown Manhattan. It was designed by the German architect Ludwig Mies van der Rohe, in collaboration with the American Philip Johnson and was completed in 1958. It is 515 feet tall with 38 stories. It stands as one of the finest examples of the functionalist aesthetic and a masterpiece of corporate modernism. It was designed as the headquarters for the Canadian distillers Joseph E. Seagram's & Sons. (Source: Wikipedia, www.wikipedia.com)

Contact information: Vanessa ClarkTwokats CommunicationsPh: +27 82 335 1117Email: vanessa.clark@twokats.com

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