Leagas Delaney South Africa LDSA Sparks Innovation at New Gen Trends Conference as Main Sponsor

Johannesburg, South Africa, 24 February 2025 – The future of marketing belongs to those who embrace the synergy between human creativity and cutting-edge technology. This inspired Leagas Delaney Group South Africa (LDSA) to step up as the main sponsor of the New Gen Trends in Marketing and Technology Conference, the must-attend event happening on Friday, 23 May 2025, at The Venue in Melrose Arch.

This event is where ideas collide, innovations take shape, and the brightest minds redefine the future of marketing. Now in its fourth year, the conference has cemented its reputation as a powerhouse of insights, with industry leaders dissecting AI-driven strategies, digital transformation, and the evolving role of creativity in an automated world.

“At Leagas Delaney South Africa, we believe in the power of creativity, strategy, and technology to shape the future of marketing,” said Ray Langa, Group CEO of LDSA. “Sponsoring the New Gen Trends in Marketing and Technology Conference for the second year aligns with our commitment to driving meaningful conversations about innovation, AI, and the human advantage in an increasingly automated world. This event is an opportunity to champion the synergy between creativity and technology while ensuring that human ingenuity remains at the heart of impactful brand storytelling.”

Fuelling the Future: Why LDSA Supports New Gen Trends

The marketing sector is revolutionising, with emerging technologies transforming how brands engage with consumers. Conferences like New Gen Trends provide essential platforms for knowledge sharing, industry collaboration, and the development of future-focused marketing strategies. By supporting this initiative, LDSA reinforces its dedication to promoting thought leadership and driving innovation within the industry.

As brands navigate the morphing digital ecosystem, it is crucial to balance automation with the irreplaceable power of human creativity. Sponsoring industry-leading events enables agencies like LDSA to play an active role in shaping these discussions, ensuring that businesses are equipped with the knowledge and tools to adapt and thrive in a tech-driven future.

Ray Langa Takes the Stage: AI, Ethics, and the Human Edge

In addition to its sponsorship, Langa will be a keynote speaker at the conference. His session, titled “Human Advantage in an AI-Powered World: AI Can Do It, But Should It?”, will explore the ethical and strategic implications of artificial intelligence in marketing. As AI continues to disrupt traditional marketing practices, Langa’s insights will delve into the importance of maintaining human-centric storytelling, balancing automation with authenticity, and ensuring technology serves as an enabler rather than a replacement for creativity. The illustrious speaker line-up also features Lindsey Rayner (Machine_JHB), Moagi Bodibe (Accenture Song) and Natalie Druion (Momentum Group) among other notable speakers sharing insights on a variety of related topics.

The Ultimate Gathering for Marketing and Tech Trailblazers

The New Gen Trends in Marketing and Technology Conference brings together top industry experts, including leading professionals from corporate brands, agencies, and technology firms. With a robust lineup of speakers, including Charis Apelgren-Coleman (MultiChoice), Tom Manners (Clockwork), Ciaran Mckivergan (8909 Digital), Timothy Spira (Investec), and David Pugh (RCL FOODS), attendees can expect to gain actionable insights into leveraging AI, navigating digital transformation, and future-proofing their marketing strategies.

Past attendees have hailed the conference as “an invaluable opportunity to engage with smart people and gain insights into the future of marketing”.

As a leading strategic and creative agency, Leagas Delaney South Africa is dedicated to building brands that matter. By combining deep insights, creativity, and technology, LDSA helps brands navigate the complexities of modern marketing while ensuring human connection remains at the heart of their storytelling. Langa succinctly observes: “In a world shaped by algorithms, it is human creativity that will define the brands of tomorrow.”

For more information about Leagas Delaney Group South Africa, enquiries can be directed to info@leagasdelaney.co.za

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Secure Your Spot – Early Bird Tickets Available

With Early Bird tickets available until 7 March 2025, professionals looking to stay ahead in the rapidly evolving marketing and technology space are encouraged to secure their spots now. For full event details and ticket bookings, visit https://www.newgenawards.co.za/pages/marketing-conference or email stephen@newgenawards.co.za.