12 December 2024

SA Harvest and The Cell C South African Rugby Legends Bring Christmas Cheer with Annual Food Drop

Submitted by: Vanessa Naude
SA Harvest and The Cell C South African Rugby Legends Bring Christmas Cheer with Annual Food Drop

In the spirit of the festive season, the Cell C South African Rugby Legends Association (SARLA), in partnership with SA Harvest and supported by Cell C, Tightline Fisheries, CMH Group, Cheetah Milling, Simonsvlei, DSV, and the Hollywood Foundation, delivered their annual festive food drop, bringing hope and nourishment to South Africa’s most vulnerable communities.

Uplifting Communities Across South Africa

This year’s initiative involved two major food distribution operations in Qonce (King William’s Town) and Durban, led by the Cell C SA Rugby Legends. Rugby legends such as Waylon Murray, Keegan Daniel, AJ Venter, Sikholiwe Ndlovu, Charl McLeod, Nico Breedt, Abonga Nkwelo, and Trevor Halstead played an active role in offloading an impressive 7.63 tons of food supplies.

These donations will provide ingredients for nutritious meals in community kitchens, ensuring that families and individuals can enjoy the season with dignity. Beneficiaries include:

  • Noncampa Village, a home for the elderly in Qonce.
  • Siphila Ngomusa, a hostel for vulnerable individuals in Durban.
  • Queens Sport & Soup Kitchen, a vital community hub in Durban.

Driving Change Through Collaboration

The project highlights SARLA’s commitment to uplifting communities, aligning with SA Harvest’s mission to combat hunger and food insecurity.

Boxer Superstores maximised the impact of donations by ensuring cost-effective purchases. Essential items included tinned protein and vegetables, rice, flour, sugar, samp, beans, oil, maize meal, and fresh produce such as potatoes, apples, and butternut, all transported in two DSV trucks.

“This partnership is about more than just food; it’s about seeing the rugby values in action,” said Chiara Henry, SA Harvest. “The involvement of our Cell C SA Rugby Legends adds a personal touch that resonates with the communities we serve. Together with our sponsors and partners, we are tackling the plight of hunger and showcasing the power of collaboration.”

Brad Macleod-Henderson, SARLA, added: “As the Cell C SA Rugby Legends, we’re privileged to use our platform to give back to the communities that supported us throughout our careers. This initiative allows us to connect directly with people and share the festive spirit.”

Supporting the Fight Against Hunger

The success of this initiative was driven by SA Harvest’s logistical expertise and dedication to rescuing food, alongside the generous support of its sponsors and partners.

For more information on supporting initiatives like this, visit www.saharvest.org.

Press Release Submitted By

Company Name: SA Harvest
Website: www.saharvest.org


Social Media Post

Rugby Legends Bringing Festive Cheer!

The Cell C SA Rugby Legends and SA Harvest are tackling hunger with their annual festive food drop, delivering over 7.63 tons of food to communities in need.

#SARugbyLegends #SAHarvest #FestiveGiving #EndHunger #mypressportal #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southernafrica #southafrica

Total Words: 434

Published in Food & Beverages

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