For over 100 years, Kellanova, previously Kellogg’s, has been at the forefront of breakfast innovation in South Africa. As South Africans mark World Cereal Day, Kellanova showcases its commitment to elevating its cereal portfolio's product innovation and nutrition and increasing consumer choices. This highlights the company’s commitment to being a responsible social contributor to public health goals. 

The campaign affirms the Kellanova Better Days Promise, a promise to create better days for people by advancing sustainable and equitable access to food and addressing the intersection of well-being, hunger, sustainability, equity, diversity, and inclusion.

Kellanova understands that parents want the best for their children, including breakfast! In line with its commitment to delicious and nutritious options, its beloved children’s cereals—like Coco Pops, Rice Krispies, and Froot Loops—now contain 25% less sugar. The range is fortified with iron and is high in seven B vitamins.

Kellanova showcases its Kellogg’s All-Bran range, which offers consumers five benefits of fibre: added Iron and zinc, reduced bloating, feeling fuller for longer, keeping regular, and supporting digestive wellness.

“Kellanova believes that well-being is a journey that involves listening to our consumers, understanding their needs and preferences, and offering them nutritious, tasty, and convenient products. This involves constantly innovating and improving our products, using the best ingredients and the latest technologies”, says Zandile Mposelwa, Corporate Affairs Director at Kellanova.

As a legacy brand, Kellanova has etched its name in the hearts and minds of South Africans; its cereal products nourish and delight and stay true to the culture, tradition, and dietary needs of people living in South Africa. Breakfast cereals are essential to South Africans’ diet, contributing carbohydrates, vitamins, and minerals when consumed with milk. The consumption of breakfast cereals is well recognised as an essential part of a balanced diet. In addition, milk contributes positively to protein and calcium intake and key ingredients needed for a more balanced diet.

Join Kellanova in celebrating this World Cereal’s Day and create joyful moments at the breakfast table!

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods, with a legacy stretching back over 100 years. In South Africa, Kellanova is powered by differentiated brands including Kellogg's®, Corn Flakes, All-Bran®, Special K®, Rice Krispies®, Coco Pops®, Strawberry Pops®, Granola, Pringles® Cereal Bars and Instant Noodles. Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Kellanova is projected to generate net sales of approximately $13.4-13.5 billion globally in 2024.

Kellanova is guided by our purpose of creating better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). In South Africa, since 2014, Kellanova, through the Better Days school feeding program, has donated over 62 million meals. 35,000 children in schools located in Gauteng, Eastern Cape, and KwaZulu Natal get cereal from Kellanova every school day. Visit [www.Kellanova.com] for more information.