Twenty 4 Launches Revolutionary Serum-First Range in South Africa

Twenty 4 Launches Revolutionary Serum-First Range in South Africa And appoints VocalCord PR and Reputation Management as PR Agency 

In a landmark move for the local beauty and wellness industry, Pretoria-based medical professional, Dr Juanri Jonck and Somatologist Bernadette Kruger, have officially launched Twenty 4, the country's first serum-first, medical-grade skincare range produced locally in South Africa. The launch introduces a new philosophy to the South African market: moving beyond superficial moisturizing to targeted, cellular-level correction with proudly local, scientifically formulated serums.

By Dr Juanri Jonck & Bernadette Kruger, Co-Founders of Twenty 4

As an aesthetic doctor, Dr Juanri Jonck has spent years observing a gap between expensive clinical treatments and the over-the-counter products promising results they rarely deliver.

"For years, we had to convince patients to pay premium prices for the best formulations, which often meant they could only afford one serum at a time," Dr Jonck explains. "We know that combination therapy is key. Bernadette and I decided to formulate the key ingredients with the most clinical evidence and make them available to our patients at an accessible price point. Beautiful skin should not be limited to those with a beautiful budget."

Twenty 4 disrupts the traditional skincare model by placing serums at the forefront of every regimen - the true powerhouse of any effective routine. Unlike heavy creams that primarily manage the skin's surface, serums are engineered with low-viscosity, high-concentration active molecules designed to penetrate deeper layers for real, visible change.

A Science-Driven Approach to Skincare

The range is built on the medical principle of "coaching" the skin rather than creating dependency. Dr Jonck warns against the "lazy skin" trap, where occlusive products cause the skin's natural renewal processes to slow down. Twenty 4 serums work in synergy with the skin's biology, utilizing evidence-based actives to encourage healthy turnover and collagen synthesis from within.

Key Highlights of the Twenty 4 Launch

First-to-Market Innovation: Twenty 4 is the inaugural serum-first, medical-grade skincare range available in South Africa.

Proudly Local Production: Formulated and produced in South Africa, the range combines international scientific standards with local expertise.

Medical-Grade Potency: The formulations utilize pharmaceutical-grade actives at evidence-based concentrations, stabilized for maximum efficacy.

Empowerment Through Science: The brand focuses on "effective skincare routines" that empower the skin to function optimally, avoiding ingredients that impair intercellular communication.

Accessible Efficacy: By stripping away unnecessary "filler" ingredients and marketing markups, Twenty 4 makes combination therapy—using multiple targeted serums—financially viable for the average consumer.

Evidence-Based Ingredients and Personalised Skincare

"When it comes to ingredients, we look for proven performers: Vitamin C as a collagen co-factor, Retinol as the gold standard for anti-ageing, and Niacinamide to strengthen the barrier and calm inflammation," says Dr Jonck.

"But a one-size-fits-all approach fails. The clinical advantage of Twenty 4 is that these aren't just products on a shelf; they are part of a scientifically-backed strategy for skin health."

Dr Jonck emphasises that the most potent serum is rendered useless without daily, broad-spectrum SPF, reinforcing that true skincare is a commitment to science, not just cosmetics.

Availability and Further Information

The Twenty 4 range is now available to the South African public, offering a new paradigm in skincare: medical expertise, local pride, and clinical results without compromise.

For more information and to become a stockist, please visit https://www.twenty4skin.co.za.