Be You. Be Beautiful

“I believe that all women are pretty without make-up – but with the right make-up, can be pretty powerful.” BOBBI BROWN

The strength of feminine beauty is that it comes in all shapes and forms and isn’t restricted to one defining characteristic. A powerful woman is a woman who is able to take the best components of humanity – that is to love, to protect, to care, and to share – and apply it in her everyday life.

“In celebration of this power, we have brought together a handful of beautifully inspiring women to join our All Access Beauty campaign - a destination shop for every woman’s beauty needs,” says Terry Dale, Head of Marketing at Retailability. “These women understand the true meaning of beauty. It isn’t just something you carry on the outside; it’s an attitude that empowers you from within. Her make-up must-haves, her carefully selected choice of fragrance, and her nourishing skincare routine are all tools that she uses to help her achieve this feeling of beauty, giving her the confidence, she needs coupled with the looks she loves.”

From irresistible fragrances to effective, affordable skincare, the latest make-up trends, and the hottest local and international products to hit the shelves… All Access Beauty has every woman, and every skin type, covered!

Celeste Khumalo is a double MBA graduate, an esteemed interior decorator, actress, and advocate of natural beauty. Her go-to item is her mascara and she admits to choosing her perfumes based on the season. Her advice to other women is to choose beauty products that empower you and give you that sense of confidence that you deserve. After all, it’s your confidence that makes you beautiful.

Jessica van Heerden believes that make-up is about enhancing what you already have and not concealing your natural beauty. She is a firm believer in being your true self and not hiding behind filters and fake stories. She proudly uses her social media profile to do exactly that and hopes to inspire her followers to do the same. Jessica won’t leave home without her Elizabeth Arden 8-Hour Cream. She uses it to moisturise and soften her cuticles and lips, and even on her brows before applying make-up.

Beauty makes Candice Abrahams feel strong. She believes that beauty is more of a holistic feeling than a look; it’s about taking care of your mental health and taking the time to replenish yourself. Only then will your beauty reflect on the outside. As former Mrs. SA and Mrs. World 2016, Candice is always in the know when it comes to the latest beauty products and has used her platform to help educate and uplift those around her.

Have fun! That’s what businesswoman and entrepreneur Lisa Madibe believes will set you up for a beautiful life. Never without her favourite lip gloss, Lisa believes that make-up is meant to enhance your beauty. It’s a fun tool to help you look good, as much as to feel good. She makes sure her skin and lips are always prepped and ready for make-up by using a tailored skincare regime for her unique skin. When it comes to beauty, Lisa stays true to who she is, making sure that she always chooses products that represent her uniqueness.

Beauty means that you can be yourself, and Lisanne Lazarus is here for it. For her, it’s the freedom to express who you truly are, without judgement, without fear, and with a whole lot of confidence. Lisanne’s favourite part of her make-up routine is her lip care. She makes sure to use a lip scrub and lip oils, and then her go-to-piece, her lip balm followed by lip liner and her lipstick.

Strong, confident, beautiful, fierce and authentic. Elegant, stylish, dynamic, powerful, alive and free. These are just some of the words that this collection of powerful women uses to describe themselves, and we couldn’t agree more! Get to know them and their favourite beauty products and hacks at @edgarsbeauty, and don’t miss out on hot deals and beauty essentials at All Access Beauty by Edgars, until the 4th September.