22 July 2024 – In a move set to boost the South African retail and e-commerce sector, Payflex - South Africa's leading independent Buy Now Pay Later (BNPL) service provider - is excited to announce the launch of its latest payment feature, "Pay in 3".

Payflex has been at the forefront of innovation in the BNPL space, and starting from 22 July 2024, South African consumers will have the option to split their purchases into three interest-free monthly payments.

Bruce McIntosh, CEO of Payflex, explains: "As the first-to-market BNPL service provider in South Africa, we initially offered a single payment term. However, as the market evolved and customers’ requirements became more complex, we recognised the need to offer additional repayment options to meet their diverse needs. 'Pay in 3' is a direct response to this demand.”

With the introduction of "Pay in 3", Payflex offers three distinct payment options: “Pay Now”, “Pay in 3”, and “Pay in 4,” making it South Africa’s most flexible payment provider.

McIntosh continues: “We are committed to being South Africa’s most flexible payment provider. With this range of choices, customers can select the payment plan that best fits their financial situation, and we look forward to introducing even more payment options in the future.”

Tim van Blerck, Head of Product at Payflex, elaborates: "We are proud to be a market-leading BNPL provider that offers multiple innovative payment term options. This flexibility empowers our customers to manage their finances more effectively by choosing their preferred payment plan."

This flexibility not only benefits the end-consumer but should also boost sales and average order values for partner merchants and e-commerce sites, as customers are more likely to make purchases when they have tailored repayment options.

Holly Kriel, Head of Strategic Projects and Partnerships at Payflex, has been instrumental in ensuring a smooth rollout of this new feature across all partner merchants.

"We have been working closely with our merchant partners to make this integration seamless. ‘Pay in 3’ will be rolled out across all merchants in stages, enabling them to offer their customers the option to pay in 3 which has been a highly requested feature. We encourage customers to keep checking their favourite merchants for when ‘Pay in 3’ will be activated," says Kriel.

For more information about Payflex and the new "Pay in 3" feature, please visit www.payflex.co.za or contact your Payflex account manager to find out how you can integrate this innovative new offering in-store or on your e-commerce platform.

About Payflex

Payflex is South Africa's leading independent Buy Now Pay Later (BNPL) service provider. With a commitment to innovation and customer satisfaction, Payflex offers flexible and interest-free payment solutions to help consumers manage their finances effectively.

Media Contact:

For further information on the BNPL market in South Africa or to setup interviews with the Payflex team:

Ane BreslerE-mail: ane@decusatio.co.za