Experiential agency OLC launches a brand new, innovative incubator session.

On 19 October OLC hosted the first of a series of informative sessions titled Live In The Next. Hosted in the Johannesburg headquarters of the agency, the by-invite- only event was attended by industry shapers and taste makers from in and around Johannesburg. The guest of honour and keynote speaker was editor,
columnist, strategist and globally recognized speaker Toby Shapshak. The topic of the evening, “The future of work, and why we are so change averse”- a look at the evolution of how people work and the psychi behind our adaptation and reluctance toward these.

The Live In The Next are quarterly informative sessions that give corporates and creatives alike an opprtunity to hear from industry experts and leaders, in their respective disciplines.

“Our agency ethos, since our recent rebrand, is Live In The Next and we decided to put this into action by hosting these sessions- which we identified as a real need more than anything. Technology changes the way we work- from cloud computing to artificial intellegence, so business models are informed by these
changes. It’s imperative to stay aligned- particularly for an industry like ours, because innovation is vital to survival and thriving, thus Toby was a perfect fit for the first of many, ” commented OLC MD Jerome Cohen.