How to make your employer branding efforts better in 2023

Pabi Mogosetsi, Country Manager for Universum Global South Africa - a leading international employer branding agency – comments.

”Our data has shown a considerable increase in a change of considered employers among students with less among professionals. With all the many trends that have come and gone, especially in the IT industry - where South Africa is losing more skills as we breathe. Change is constant. Diversity, culture, and values have become quite important to the South African Talent Landscape in general. Diversity, Inclusion, Equity, and the feeling of belonging are crucial factors to the South African Talent population in general, with many students aspiring to be different when they enter, while ethical standards are still important to both groups.

Why?

Changing how you view your business and the people involved in your organisation. Your EVP and Employer Brand are your most significant assets without your business arsenal. Understanding how to leverage your people promise to make your people experience more inviting and more authentic to your identity will not only enhance your brand but have the correct people have confidence in it and help build you and carry you further.

What?

Data will assist in understanding the fundamentals of who you are and what the talent population think of you as an organisation. Simply putting your head under the sand and hoping for the best or going with the good old tried and tested will not work this time; it will exacerbate and delay the actions that need to be done to build a robust organisation with its own rhythm and corporate identity people can believe in and build on when they ask about the way they view you as an ideal brand and why not so it is objective and easier to work through the rubble.

How?

Building on your successes and understanding how to move from that point by Data is crucial.

Understanding how you are viewed so that you can make the necessary changes to build your employer brand to new heights.

Strategising HR by bringing Human back to HR

The pandemic highlighted the HR team's importance, especially with the right tools and support. They have been the backbone and driving the changes that have brought the individuals back to where they have been required while supporting them toward returning to the office.

Identify your ambassadors

Celebrate your ambassadors and highlight your people's promise to show that you are not all talk without action. When you celebrate your people, they, in turn, celebrate you and appreciate your efforts for being with them and keeping them with you. Your people promise is important and affects everyone in your company.

In summary, do not shy away from being different and diversifying your skills and talents, who knows your next job availability could be divided among individuals in your space or can be waiting for someone who already has the skills but is afraid to speak up because of specific red tape within the organisation.