Dubai, 17 December 2024 – CFI Financial Group, a leading global provider of online trading services, is thrilled to announce its Associate Partnership as the Official Online Trading Partner of MI Cape Town, one of the most prestigious teams in world cricket. This collaboration marks another milestone in CFI's strategic expansion following a year of remarkable achievements, including surpassing $1 trillion in trading volumes and launching operations in South Africa.

Expanding Global Reach Through Cricket

This sponsorship underscores CFI’s commitment to expanding its global footprint and engaging with diverse audiences through cricket, the second most-watched sport globally with over 2.5 billion fans. The collaboration includes:

• CFI’s logo featured on the right chest of MI Cape Town’s jersey.
• In-stadia branding.
• Unique client experiences, such as exclusive promotional content and meet-and-greet events with MI Cape Town’s star players.

“Our sponsorship of MI Cape Town as the Official Online Trading Partner represents a significant step in CFI’s strategic growth journey,” said Hisham Mansour, Co-Founder and Managing Director at CFI. “Following the launch of our South African operations, this collaboration strengthens our presence and aligns us with the excellence and star power of a global cricket brand. MI Cape Town’s popularity extends beyond South Africa, offering valuable visibility to fans both locally and globally.”

MI Global: A Force in World Cricket

MI Cape Town operates under the umbrella of MI Global, a powerhouse in T20 franchise cricket. MI Global manages five teams across:

• India
• South Africa
• UAE
• USA

This includes men’s and women’s teams, showcasing the brand’s innovation and commitment to excellence, values that align seamlessly with CFI.

“This collaboration is an incredible opportunity to build on CFI’s successes over the past year,” said Ziad Melhem, Chief Marketing Officer at CFI. “Cricket’s unparalleled reach and MI Cape Town’s status as a global brand allow us to amplify our visibility not just in South Africa but also in influential markets like the UAE and beyond. By engaging with a passionate fanbase, we aim to enhance brand awareness and reaffirm our commitment to superior trading experiences globally.”

Cape Town: A Hub for International Exposure

Cape Town, a hub for commerce, tourism, and sports, provides the ideal backdrop for this sponsorship. MI Cape Town’s roster features global cricket icons such as:

• Kagiso Rabada
• Ben Stokes
• Rashid Khan

These players ensure CFI receives international exposure, connecting with millions of cricket fans in South Africa and across borders.

About CFI

CFI Financial Group is MENA's leading online trading broker, with over 25 years of experience and the highest number of regulated entities and regional offices. Key locations include London, Abu Dhabi, Dubai, Cape Town, Baku, Larnaca, Beirut, Amman, and Cairo.

CFI specialises in online trading services across equities, currencies, and commodities, offering:

• Zero-pip spreads.
• No commission fees.
• AI-driven trading tools and applications.

The group supports elite sports through partnerships with organisations like:

• AC Milan
• FIBA WASL

CFI proudly names Seven-Time Formula One™ World Champion Sir Lewis Hamilton as their Global Brand Ambassador, reflecting their shared commitment to excellence and innovation. The group is also partnered with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), demonstrating a commitment to promoting local culture and community engagement. CFI actively participates in various Corporate Social Responsibility (CSR) initiatives within its operational communities.

Press Release Submitted By

Company Name: CFI Financial Group
Website: https://cfi.trade/en/za

Total Words: 589

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Social Media Post

CFI Becomes the Official Online Trading Partner of MI Cape Town

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