GRAFFITI SETS GALITOS FLAME GRILLED CHICKEN BRAND ON FIRE With Striking New Wraps and Signage

On a mission to “rule the roost”, leading flame grilled chicken brand – Galito’s – tasked Graffiti with rebranding the chain’s delivery vehicles and store signage.  With over 20 vehicles – varying in size, shape, model and make – Galito’s needed a partner that could adapt the supplied design across all the various platforms, and in so doing, ensure a uniform brand roll out nationally, simultaneously. 

Using only natural ingredients in their marinade, and positioned as the healthiest flame grilled chicken on the market, informed the designs, which put a big focus on the “flames” in “flame grilled”.  All the printing, including the matt black finish on the Galito’s CEO’s Chev Lumina, were printed on the state of the art EFI Vutek GS525OLXr printer which Graffiti acquired at the end of 2015.  The only one of its kind in South Africa and on the continent, the investment into the flagship printer has opened up many new revenue streams for Graffiti.

The quicker turnaround times provided by the new printer are also making certain sharper deadlines are met by the Group and according to Graffiti director Darren Kirby, ink drying times have been significantly reduced with the new printer. “This is tripling our capacity; it’s also how we were able to meet the tight lead-times on this particular job, which has built up credit with this client.”

Kirby adds that when it comes to vehicle branding, Graffiti runs the largest application department in Africa. “Before purchasing the new printer we could push up to 1 000 vehicles through the factory each month; volumes that correlated with our experience in fleet branding and our operational efficiencies. Now depending on the complexity of the design and application involved, we are able to improve turnaround times, produce better quality prints and a wider print media offering – all of which speaks to our output quality and range of services.”

The new printer boasts 10 colours, including white channels. They are all cured with the latest LED technology, as well as EFI’s SuperFlex ink which has unparalleled flexibility, longevity, and an amazing scope of colours.  The green footprint of the printer, demonstrated in its reduction of emissions and cost savings, ensures greater overall sustainability, which says Kirby, “was also important to Galio’s and yet another reason they were pleased with their choice to partner with Graffiti for this and future fixed and mobile branding requirements.” 

Graffiti is a creative, young at heart marketing services company in the business of high-impact, head turning branding. It supplies cradle to grave, premium indoor and outdoor branding solutions for the mobile (vehicle and trucking) and retail industries, and has a national footprint.  The Vehicle Branding, Tarpaulin Services, and Retail Solutions divisions are supported by a fully equipped in-house production department and design studio. Known for its quality and guaranteed warrantees, Graffiti attracts blue chip companies from a variety of industries, including FMCG, automotive, security, logistics, cleaning, petroleum, financial, office automation, communication, and insurance among others.

For more visit: www. Graffiti.co.za