Meta Media lands Hollard FieldSky

Meta Media, a leading full-service media agency has taken the art of outdoor advertising to a new level with Hollard FieldSky, a first-of-its-kind installation close to OR Tambo International Airport. The 400m² ground installation turns the idea of uncertainty into something visible at scale, positioning Hollard as one of the first brands to greet visitors arriving in Johannesburg.

“Insurance exists to manage risk in uncertain environments. Airports are one of the clearest real-world expressions of that. It’s an environment where travel, business, and logistics converge under constant movement and unpredictability. Placing a large-scale installation in a high-visibility zone, especially one seen by arriving planes, ensures the brand is embedded right at the moment people enter the environment where awareness of risk, planning, and protection is most relevant,” says Kevin Levy, Media Strategist at Meta Media.

Partnership behind the installation

The Hollard FieldSky was done with WayOut Media, who played a pivotal role in bringing this first-of-its-kind innovation to life. Speaking on the partnership, Dester Fox at WayOut Media said, “This is part of our mission to provide our clients with unique and effective services using our in-house solutions to deliver business and client results. Our team went above and beyond to ensure the project’s success, a true testament to collaboration and creative commitment.”

Setting new benchmarks in media

“We celebrate setting new benchmarks within the media sector. Rather than relying on generic media solutions, Meta Media tailors each strategy to match the client’s goals. The Hollard FieldSky is testament to our commitment in providing effective, innovative, and impactful out-of-home advertising solutions that deliver business results for our clients,” adds Levy.