Group Shines at South African Loyalty Awards 2026

Achievement Awards Group received ‘Highly Commended’ recognition for its entry in ‘Best Loyalty Rules Engine Technology Vendor of the Year’ category at the South African Loyalty Awards 2026. Richard Cramer, Loyalty Director at Achievement Awards Group was also awarded “Industry Talent of the Year”, marking a career dedicated to designing, developing, and managing loyalty programs for some of South Africa’s largest brands.

The South African Loyalty Awards 2026 were announced in Cape Town on 9 September. Now in its eighth year, the South African Loyalty Awards recognise excellence across loyalty strategy, CRM, consumer behavioural change and data insights, showcasing industry talent and benchmarking local programs against international standards. This year's competition spanned 24 categories and was judged by a panel of 19 loyalty and CRM experts from South Africa and abroad, supported by an independent advisory board of six professionals.

Achievement Awards Group’s loyalty rules engine entry was for its configurable technology layer behind some of South Africa's most operationally demanding and commercially significant loyalty and engagement programs. According to the judges: “Achievement Awards Group distinguishes itself through a rules engine that delivers exceptional scale, flexibility, and real-world performance. Combined with deep local market expertise and a fully integrated ecosystem, Achievement Awards Group demonstrates both technical excellence and proven commercial impact.”

Andrew Solomon, Marketing Director, Achievement Awards Group, adds: “The Highly Commended recognition and performance in the South African Loyalty Awards is incredible affirmation of Achievement Awards Group’s 20 years of loyalty specialisation and the talent and expertise of our people. Unlike global platform vendors that adapt international solutions for local markets, we design, build and operate our Loyalty solutions from the ground up in South Africa, for South Africa’s operational realities. Our loyalty rules engine platform has processed more than R16 billion in loyalty value, supports more than 4 million program members and handles over 600 million transactions every month across its full client ecosystem. It’s incredible affirmation for Achievement Awards Group that our loyalty technology built for South Africa, by a South African team, can outperform global platforms adapted for our market. It's also a reflection of the trust our clients place in us to run programs that matter to their business, day in and day out.”

The Achievement Awards Group’s loyalty rules engine powers some of the country's most complex loyalty environments across multiple industries. It underpins the flagship loyalty program of a major South African retail bank, supporting more than 1.5 million active members and processing over R1 billion in loyalty value in a single financial year. It drives the lifestyle and rewards program of a leading insurer, now supporting more than 2 million active memberships. And it runs the national B2B channel loyalty program for a major telecommunications group, a deployment that went live within six weeks of project commencement and has processed R370 million in incentive payouts in a single year.