25 September 2024

Wonderrrr Awaits with Mazda – Discover More in Every Drive

Submitted by: Thato Moloi
Wonderrrr Awaits with Mazda – Discover More in Every Drive

Mazda believes life’s most meaningful moments happen during simple, everyday journeys. Whether commuting through the city or embarking on a weekend adventure, every drive becomes an opportunity to experience something extraordinary. With the Wonderrrr Awaits campaign, Mazda encourages you to embrace the thrill of driving, even on routine trips, turning the mundane into something magical.

Mazda vehicles stand out with their meticulous craftsmanship and thoughtful design features. Each car is more than just a mode of transportation; it is a carefully crafted experience, tailored to the driver. From refined engine performance to exquisite interior details, Mazda enhances your connection to the road and your surroundings. Driving a Mazda transforms daily routines—like school drop-offs or commutes to work—into moments of joy and discovery.

“Mazda is more than just a car brand,” says Deolinda Da Costa, Head of Marketing and Communications for Mazda Southern Africa. “We design our vehicles to establish a real connection with those who drive them. Every journey in a Mazda should leave you feeling energised and uplifted. That’s what Wonderrrr Awaits is all about.”

The considered design is evident the moment you step into a Mazda. The seamless layout anticipates your needs, while the comfortable seating and intuitive technology enhance every interaction. Mazda’s 7th Generation vehicles, including the CX-60 and CX-30, embody this vision. With elegant designs, advanced technology, and a focus on practicality, these vehicles are not just luxurious, but reliable for families and individuals alike.

“We’re moving away from conventional automotive messaging,” Da Costa adds. “Our goal is to create a deeper connection with those driving our vehicles, reminding them that wonder can be found everywhere—if we are open to finding it. Mazda is designed to elevate that experience.”

Wonderrrr Awaits with Mazda. It’s more than a tagline; it’s an invitation to rediscover the magic of driving—igniting curiosity, joy, and a sense of freedom. Mazda helps you find wonder in the everyday, making each drive a memorable experience.

Watch the new TVC here.

#MazdaSA #WonderrrrAwaits

For more information, follow Mazda’s social media channels or visit www.mazda.co.za.

Instagram: @mazda_sa
Facebook: @MazdaSouthernAfrica
Twitter: @Mazda_SA

About Mazda Southern Africa

Mazda Southern Africa is committed to creating vehicles that transform everyday driving into extraordinary experiences. With a focus on human-centric design and emotional connection, Mazda vehicles are crafted to evoke wonder and joy in every journey. The Wonderrrr Awaits philosophy combines advanced technology, refined craftsmanship, and seamless driving experiences, ensuring every drive is meaningful and uplifting. Through innovative safety features, intuitive design, and the Jinba Ittai harmony between driver and vehicle, Mazda Southern Africa inspires curiosity and freedom on every road.

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Grey Advertising Africa

Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin America.