12 March 2012

Wildlife Workout Launched at Hoedspruit Endangered Species Centre

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The Hoedspruit Endangered Species Centre (HESC), a leader in private research and breeding facilities for endangered species in South Africa, recently launched a new workout regime for the cheetahs called ‘The Lure Machine’ which lures them into fitness.

This device which is literally made from a mop, ball and a piece of meat is being used to keep the cheetahs at HESC exercised.  It was discovered that cheetahs can suffer from a build up of ammonia which can be toxic to the brain.  The key to minimising the negative effects of ammonia is exercise and we’ve devised a new exercise programme more natural than a treadmill, softer impact than aerobics, not as constrained as Pilates and invented long before yoga – running with ‘The Lure Machine’!

Comments Managing Director, Adine Roode: “We devised and introduced this foreign looking object to our adolescent cheetahs by hand, and after some scepticism, they followed it across the ground. Not a full-tilt sprint yet, but we are optimistic that as they get used to it, they will be lured into a much faster pace. We are planning for bursts of about 300 – 400 metres at a time, replicating conditions in the wild.”

Pending the successful outcome of ‘The Lure Machine’, we may consider inviting visitors to HESC to observe, from a distance, this new cheetah workout regime.

This press release has been distributed on behalf of our client, the Hoedspruit Endangered Species Centre, an affiliation of Camp Jabulani.

www.hesc.co.za

For further media information and photos please contact:The P.R Team, Cape Town, South AfricaTel: + 27 (0) 21 419 2390/1E: office@theprteam.com

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