06 March 2012

2012: a revamped Relais & Châteaux Guide

Submitted by: The P.R Team

Under the chairmanship of Jaume Tàpies, 518 exceptional properties in more than 60 countries are presented in the iconic annual Guide.

In 2012, 45 new Relais & Châteaux are welcomed into the Association including 19 new Grands Chefs, and 5 new cities (Neuchâtel - Switzerland, Brussels - Belgium, Porto - Portugal, Beijing - China and Kuala Lumpur - Malaysia) have emerged to provide new itineraries, or “Routes du Bonheur”, throughout the world. These properties, which reflect the stamp and character of exceptional men and women, proudly proclaim their motto:  ‘All around the world, unique in the world.’ A claim that applies as well to Paulo Coelho, the acclaimed Brazilian author and connoisseur of Relais & Châteaux, who has accepted to be the Relais & Châteaux 2012 Ambassador and who writes he introduction to this Guide.

The 2012 Guide aims to capture the imagination with photos and descriptions highlighting the uniqueness of each property, quotes from the innkeeper or Grand Chef and a few icons to see at a glance what each property has to offer. Additional practical information is available on the website (www.relaischateaux.com).

The Relais & Châteaux Guide and properties have been responding to the needs of discerning travellers. For more than 50 years, with their passionate innkeepers, unique and authentic experiences, “Routes du Bonheur” and commendations of culinary excellence that remain the core values of the Association.  

Practical information:

708 pages
800 000 copies
6 languages: French, English, German, Spanish, Italian, Mandarin
Distributed in 60 countries

This press release has been distributed on behalf of our client, Relais & Châteaux.

http://www.relaischateaux.com/sa

For further media information please contact:
The P.R Team, Cape Town, South Africa
Tel: + 27 (0) 21 419 2390/1
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The P.R Team was established in 1998 in Cape Town, South Africa as a boutique Public Relations & Publicity Company specialising in hospitality, leisure and celebrity representation.

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