Johannesburg delivers a highly successful International ECHO® Awards Round 2 Judging Session
Written by: Ethan September Save to Instapaper
The Fairway Hotel & Spa proudly hosted the International ECHO® Awards Round 2 Judging Session on 01 December 2025, marking yet another milestone in celebrating global excellence in data-driven marketing. The session unfolded with dynamic debate, expert evaluation, and a shared dedication to upholding the standards of this prestigious international awards programme.
Under the stellar leadership of Luisa Mazinter, Chief Growth Officer at Mesh and Chairperson of the session, the judging proceeded with exceptional professionalism, precision, and passion. Luisa’s guidance fostered a meaningful discussion and ensured a robust and engaging review of the submitted work. Her contribution to the day’s success is sincerely acknowledged and appreciated.
A heartfelt appreciation is extended to the distinguished panel of South African judges, whose expertise and insightful engagement enriched every aspect of the session. Their commitment to fair, rigorous evaluation reflects the high calibre expected of the International ECHO® Awards.
The esteemed Round 2 judging panel included:
- Casey Mantle – Head of Digital, Special Effects Media
- Dashni Vilakazi – Managing Director, The Media Shop
- Keleabetsoe Rammopo – Head of Strategy, Ad Hive Agency
- Llyod Wybrow – Strategy Director, Oliver Marketing
- Loyiso Twala – Chief Creative Officer, McCann Johannesburg
- Luisa Mazinter – Chief Growth Officer, Mesh (Chairperson)
- Mongezi Mtati – Senior Brand Strategist, Rogerwilco
- MJ Khan – Head of Group Digital Communication, Sasol
- Sarika Modi – Founder & CEO, Triple Eight Agency
- Taryn Gill – Founder & Managing Director, Wellthy
- Thomas Henderson – Paid Media Director, We Fuse Agency
Special recognition goes to the Direct Marketing Association of South Africa (DMASA) for graciously hosting the Johannesburg leg of the Round 2 judging, Ethan September, for your continued partnership and support remain vital to the success of the ECHO® Awards in the region.
To our valued International ECHO® partners, we extend sincere gratitude. Your collaboration, commitment, and belief in advancing global marketing excellence make this journey truly meaningful. It is an honour and a privilege to work alongside you.
The Johannesburg session stands as a powerful testament to the strength and innovation of the South African marketing industry, reinforcing the global prestige of the International ECHO® Awards. We look forward to the next phase of this remarkable programme.
Submitted on behalf of
- Company: Direct Marketing Association of SA
- Contact #: 0861362362
- Website
Press Release Submitted By
- Agency/PR Company: Direct Marketing Association of SA
- Contact person: Ethan September
- Contact #: 0861362362
- Website
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Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry, to highlight best-in-class examples and encourage all players in the industry to work towards achieving greatness in their campaigns. The ultimate goal remains to keep raising the bar for the whole industry
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