Red Ribbon Communications is thrilled to announce the formation of a dedicated consumer tech division to meet the growing demand for public relations and marketing services in the technology and consumer electronics sectors.

Zenahrea Damon, an industry veteran with a proven track record, will head the division, supported by former Daily Maverick journalist Karabo Mafolo. This strategic expansion follows Red Ribbon’s recent success in securing the PR account for LG Electronics South Africa, in collaboration with MCD Magic Factory, opening doors for more lifestyle clients.

Ronelle Bester, founder and account director at Red Ribbon Communications, commented:
"Establishing a dedicated consumer tech division allows us to bring an even stronger focus and specialised expertise to this burgeoning sector. With Zenahrea’s experience in lifestyle brands like Clicks, Sorbet, and Shimansky, and Karabo’s journalistic background, we have the ideal team to deliver world-class PR and marketing support."

In addition to LG Electronics, Red Ribbon Communications is already providing PR services to various consumer-focused companies in the fintech and edtech sectors.

Zenahrea Damon shared her enthusiasm:
"I’m thrilled to use my experience and passion for consumer brands to lead Red Ribbon’s new consumer tech division. Our aim is to bring excellence to every client, lifting brands and inspiring people across South Africa."

Karabo Mafolo, newly appointed PR Account Executive, said:
"Coming from a journalism background, I’m excited to bring fresh perspectives to the world of PR. Understanding what clients need and what journalists look for will allow me to create impactful stories and relationships."

Ronelle Bester concluded:
"We are excited to see Karabo and Zenahrea collaborate in providing world-class PR services to our consumer tech clients. Their exceptional talent and diverse expertise will undoubtedly propel our nascent consumer tech PR division to extraordinary levels."

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