In a strategic partnership aimed at enhancing awareness and understanding of FICA compliance, South African PR agency Red Ribbon Communications collaborated with DocFox, a pioneer in B2B tech solutions, to address the critical importance of accountability in the financial sector.

With South Africa being placed on the Financial Action Task Force’s (FATF) grey list in February 2024, the situation posed significant challenges for the country. Recognising the urgency, DocFox engaged Red Ribbon Communications to leverage their B2B tech PR expertise in content creation, strategic communication, and generating mainstream publicity.

Hawken McEwan, Director of Risk & Compliance at DocFox, expressed his excitement about the collaboration:
"At DocFox, we dedicate ourselves to empowering Accountable Institutions with the knowledge and tools to be FICA compliant. Partnering with Red Ribbon Communications has helped us to amplify our message and reach a wider audience, clearly showing their skills in effective FinTech PR."

Success in Driving FICA Compliance Awareness

Reflecting on the partnership, Ronelle Bester, Account Director at Red Ribbon Communications, stated:
"Our collaboration has not only heightened awareness about FICA compliance but has also positioned Hawken McEwan as a thought leader in Anti-Money Laundering (AML) and financial crime. Through strategic media outreach and educational initiatives, we have equipped Accountable Institutions with the knowledge to combat financial crimes."

The campaign has expanded Red Ribbon Communications' capabilities in delivering PR services to FinTech companies. Bester highlighted:
"Working closely with DocFox has improved our effectiveness in offering tailored PR solutions to FinTech companies. This partnership has catalysed positive transformations in the tech PR sector."

Impressive Media Reach and Results

The collaboration has generated extensive media coverage, with features in Business Day, The Citizen, IOL, and six TV and radio interviews, including appearances on eNCA, Cape Talk, Moneyweb, and Power FM, reaching over 27 million people.

McEwan expressed his satisfaction:
"I am impressed with the results of our collaboration with Red Ribbon Communications. Together, we have successfully raised awareness of FICA compliance and positioned DocFox as a leading voice in the fight against financial crime. This partnership solidifies our commitment to helping South Africa get removed from the FATF’s greylist."

A Testament to Effective Communication

As South Africa continues its journey towards regulatory compliance, the partnership between Red Ribbon Communications and DocFox stands as a testament to the power of effective communication in the FinTech sector. Bester concluded:
"By leveraging our expertise and their dedication, we’ve set a new standard for industry collaboration, raising awareness and paving the way for innovative approaches in tech PR."

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