WinSMS Urges SA Businesses to Prepare for Black Friday 2026

South African businesses are being encouraged to prepare their SMS campaigns early for Black Friday as retailers plan time-sensitive promotions and customer communications.

Johannesburg, 7 October 2026 – WinSMS, a bulk SMS gateway operated by Dolsin Business Solutions (Pty) Ltd, is encouraging South African businesses to prepare their mobile messaging campaigns ahead of Black Friday 2026. As retailers plan promotions and customer communications for the shopping period, businesses can use ⁠bulk SMS services to distribute time-sensitive messages directly to customers.

Black Friday campaigns often involve communications that are relevant for a limited period, from the launch of an offer to reminders that a promotion is ending. SMS gives businesses a way to communicate these messages directly to customers across Vodacom, MTN, Cell C and Telkom Mobile networks.

Businesses can use WinSMS through its Bulk SMS PC software or its web-based WinSMS.mobi platform, a progressive web app that works across devices. The SMS messaging platform also supports Email to SMS, SMS short and long codes for two-way messaging, and a Bulk SMS API with REST, HTTP, XML and FTP options. A Microsoft Power Automate SMS connector is also available for businesses looking to incorporate SMS into existing automated workflows.

“Black Friday messages are often time-sensitive, which makes planning the timing and content of each communication particularly important,” said Mark, Bulk SMS Expert at WinSMS. “Businesses should prepare their campaigns before Black Friday rather than waiting until promotions are already under way, especially when different messages need to be sent at different stages of a campaign.”

For South African retailers and other businesses, SMS can support different stages of Black Friday communication. This could include notifying customers that a promotion is approaching, announcing when an offer becomes available, communicating relevant information during a campaign and sending reminders before an offer ends.

Businesses considering bulk SMS services for Black Friday can also use two-way messaging where customer responses form part of the communication process. WinSMS provides SMS short and long codes for this purpose, while its API and Power Automate connector provide options for businesses that need SMS to form part of wider digital processes.

WinSMS is a WASPA member and Proudly South African. Businesses that want to explore the platform ahead of Black Friday can register for a free trial.

About WinSMS

WinSMS is a bulk SMS gateway operated by Dolsin Business Solutions (Pty) Ltd. Its products include PC and web-based bulk SMS, Email to SMS, two-way SMS messaging, API integrations and a Microsoft Power Automate SMS connector. WinSMS supports Vodacom, MTN, Cell C and Telkom Mobile.