DDI - Fastest Selling Media Monitoring Product across the Globe
Written by: Save to InstapaperGaining 33 clients in less than three months with the introduction of print and broadcast to their media monitoring bouquet, Data Driven Insight (DDI Africa) is set to become one of the world’s leading media monitoring companies.
“Despite being only two years old, we managed to gain big accounts like Toyota, Nissan, Suzuki and Advtech ” boasts DDI Africa Managing Director, Tonya Khoury.
“The DDI platform is acknowledged to be the fastest and most comprehensive service for media monitoring in Africa and building on DDI’s extensive experience, it is set to be a world beater in the media monitoring market place,” says Khoury.
DDI has partnered with UK/US based Moreover Technologies, a market-leading news and social media aggregation and intelligence service, with service offerings (called White Label) in over 100 countries. Simon Gaunt, Sales Manager for Moreover UK says, “Across the globe, DDI is our fastest selling White Label to date.”
DDI Africa offers a full monitoring service across all editorial mediums. This means that clients can access editorial coverage across print, radio, television, social media and online in near real time, consisting of:
§ 6.2 million social networks (Global)
§ 60 000 online newspapers (Global)
§ 2000 printed publications (South African)
§ 33 radio stations (South African)
§ 27 television stations (South African)
DDI is the only company in Africa to offer social media, online news, print, radio and TV in one service offering.
About DDI Africa
Data Driven Insight (DDI) is a media monitoring company that offers intelligence and data across all forms of media. DDI offers this data in user-friendly, very sexy dashboards that the end user can interact and amend on the fly! The data from news and advertising is delivered as it happens giving creative, spend and editorial content immediately. This is an African first!
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