Dual 400m² Billboard Faces to Host Integrated Live DOOH Broadcast With Jacaranda FM

To mark the official expansion of one of South Africa’s most iconic digital out-of-home sites, with the launch of a second 400m² screen on the same landmark structure, Epic Outdoor has partnered with Jacaranda FM to create a first-of-its-kind media activation that will transform both giant billboard faces into a live media platform.

On Friday, 5 June 2026, Jacaranda FM’s flagship breakfast show Breakfast with Martin Bester will broadcast live from the Solar site, turning the morning breakfast show into a fully integrated live media event across radio, digital out-of-home, live video, social media and on-site activation.

The event is expected to become one the largest live streamed DOOH outside broadcast ever staged in South Africa, using the scale and visibility of both billboard faces to connect radio listeners, road audiences, social media followers, livestream viewers and on-site guests in real time.

At the centre of the activation is one of the country’s most prominent large-format digital billboard structures. With both faces being used as part of the live broadcast integration, the platform will become more than a display site. It will function as a broadcast extension, visual stage, audience engagement tool and real-time content platform.

Jacaranda FM branding will run across the billboard during the morning, while live broadcast moments, competition updates and campaign messaging will be integrated into the screen environment. This will allow the DOOH platform to work in direct partnership with radio, rather than simply supporting it as a traditional advertising channel.

Jacaranda FM reaches approximately 1.3 million listeners weekly, and Breakfast with Martin Bester is recognised as one of South Africa’s leading breakfast radio shows. The involvement of the station’s production and programming teams brings significant creative and broadcast expertise to the activation.

Listener engagement will be a key part of the morning, with competitions linked to the activation and seven Epic trips to be won. Winners will be announced live on air and displayed on the billboard, creating a direct connection between the radio audience, the live broadcast and the digital screen itself.

The activation will also be supported by social media amplification from both Jacaranda FM and Epic Outdoor, PR coverage, drone footage and professional video content capture. This will ensure that the launch extends beyond the live broadcast window and becomes a showcase piece for brands, agencies and media partners.

According to Epic Outdoor, the launch is designed to demonstrate that digital out-of-home has evolved far beyond static visibility or scheduled advertising loops.

“Epic Outdoor has always believed that out-of-home should be bold, visible and memorable, but we also believe it should keep evolving,” said Rene Hedley director at Epic Outdoor. “This activation is about pushing the boundaries of what DOOH can do. By integrating radio, live video, competitions, social media, charity amplification and real-time billboard content, we are showing that a digital billboard can become a live media platform.”

“This is not just a billboard launch. It is a demonstration of how large-format DOOH can participate in the media moment, not simply advertise around it,” added Hedley “The launch of the second 400m² screen gives us the perfect catalyst, but the bigger story is how both faces of this landmark structure can be used together to create impact, reach and engagement at a scale that is difficult to replicate.”

For Jacaranda FM, the outside broadcast creates an opportunity to bring live radio into a highly visible public environment and connect with audiences across multiple touchpoints at once.

“This is exactly the type of integrated media moment that showcases the strength of live radio,” says Vuyani Dombo, Managing Director at Jacaranda FM. “By taking the show to the site and integrating with one of South Africa’s most prominent digital billboard platforms, we are able to connect with listeners on air, on site, on screen and across social media.”

The integration of Good Morning Angels adds further significance to the event. By using the live broadcast and the billboard platform to support awareness around the initiative, the activation shows how DOOH can be used not only for brand visibility, but also for community storytelling and purpose-led amplification.

The event will provide agencies and advertisers with a practical example of how digital out-of-home can be used more creatively, particularly when combined with other high-reach media channels.

The activation will demonstrate how DOOH can:

• Extend live radio into the physical environment
• Turn a billboard into a real-time video and content platform
• Use both faces of a large-format structure to create scale and theatre
• Display live updates, winners and campaign messaging
• Amplify competitions and audience participation
• Support charity and community initiatives
• Create content for PR, social media and video channels
• Connect road, radio, livestream and social audiences in one campaign
• Deliver a media moment that is visible, shareable and measurable

By combining the immediacy of radio with the visual scale of DOOH, the launch will show how media owners can create richer, more immersive brand experiences.

For Epic Outdoor, it is another example of the company’s commitment to challenging conventional out-of-home thinking and building platforms that deliver more than exposure. The company continues to invest in landmark media assets that give brands the ability to create impact, tell stories and engage audiences in new ways.

The launch of the second 400m² screen may be the catalyst for the event, but the broader activation is intended to showcase the future of integrated DOOH.

It is a moment where the billboard becomes the broadcast.

Where the screen becomes the stage.

And where Epic Outdoor and Jacaranda FM demonstrate what becomes possible when media channels work together in real time.

Event details

Date: Friday, 5 June 2026Broadcast: Jacaranda FM Breakfast with Martin BesterTime: Morning drive broadcast

Activation elements: Live outside broadcast, dual-face billboard integration, live video, radio, Good Morning Angels song launch, Ross Learmonth, listener competitions, on-air interviews, social media amplification, PR coverage, drone footage and video content capture.